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Your watch says a lot about you. Men’s watches are as varied as they are practical. Learn how to take care of your timepiece and where to find the best watches, from Hublot to Apple Watch and all timepieces in between.
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Fortis Stratoliner S-41: A modern aviation icon redefined
Discover the Fortis Stratoliner S-41 Re-Entry Edition, a masterfully crafted luxury pilot's watch that blends aviation heritage with contemporary elegance and COSC-certified precision.
Oris and Bamford launch a limited edition ProPilot Altimeter
Discover the Oris x Bamford Watch Department ProPilot Altimeter, a 250-piece limited edition with a carbon case and mechanical altimeter.
Bulgari unveils stunning new bronze and green Octo Roma watch
Discover Bulgari's new bronze Octo Roma with a green dial, featuring an in-house BVL 191 movement and a case that develops a unique patina.
TAG Heuer’s new Monaco Gulf is a racing legend reimagined
Discover the new Tag Heuer Monaco Chronograph Gulf, a modern reissue of the iconic racing watch with the Heuer 02 movement and Gulf livery
Urwerk’s new UR-150 Blue Scorpion is a mechanical marvel
Discover the Urwerk UR-150 Blue Scorpion, a futuristic watch with a satellite time display, blue PVD coating, and an innovative case design.
A. Lange & Söhne unveils two sublime new watchmaking masterpieces
Discover A. Lange & Söhne's new 1815 Tourbillon and Richard Lange Jumping Seconds watches, showcasing Saxon precision and craftsmanship.
Hamilton drops new military-inspired aviation watches
Hamilton expands its Khaki Aviation collection with several new models including a mechanical chronograph, bronze-cased Pioneer, and colorful X-Wind variants. The military-inspired timepieces range from £930 to £2,050.
Hermès drops cool titanium H08 sports watches
Hermès introduces two new titanium H08 models featuring icy blue colorways and ceramic bezels. The 39mm sports watches showcase the Parisian maison's athletic side with Swiss H1837 movements and prices starting at $7,900.
Bucherer Masterworks is redefining luxury watch collecting
Style expert explores Bucherer Masterworks—how this curated platform blends independent watchmaking with heritage brands and builds community among collectors.
Patrick Mahomes joins Hublot as their newest brand ambassador
Kansas City Chiefs quarterback Patrick Mahomes joins Hublot as a brand ambassador, aligning his championship legacy with the Swiss watchmaker.
Ulysse Nardin’s new Freak X Crystalium is a transparent marvel
Discover the Ulysse Nardin Freak X Crystalium, a transparent watch with a proprietary Crystallium case and the iconic carousel movement.
Jaeger-LeCoultre unveils two sublime enamel and grand complication watches
Discover Jaeger-LeCoultre's new Master Grande Tradition triple-axis tourbillon and Master Ultra Thin Tourbillon with grand feu enamel dials.
IWC launches Curated: a new digital collectibles platform for watches
Discover IWC Curated, a new digital platform using blockchain to certify ownership, history, and unlock exclusive collectibles for IWC watches.
The Tornek-Rayville TR-900 CISO M38 is a modern military legend
Discover the Tornek-Rayville TR-900 CISO M38, a modern reissue of a military legend with a SW200 movement and 300m water resistance.
Favre-Leuba debuts its first skeleton watch at Geneva Watch Days
Discover the Favre-Leuba Chief Skeleton, the brand's first openworked watch featuring a skeletonized FLB 4006 movement and 100m water resistance
Zenith and USM unveil a defiantly colorful chronograph collection
Discover the Zenith x USM Defy Chronograph, a limited edition watch with bold colors & the El Primero 400 movement
From workouts to weather alerts: Garmin packs it all into one smart watch
As technology advances, we see more impressive gadgets, wearables, and devices designed to improve our fitness. I’ve used simple running tracking apps on my phone before, and I definitely experienced the benefits. While it’s important not to overthink and get too caught up in the numbers and data, tracking your progress can help motivate you […]
H. Moser’s new Pioneer Flying Hours is a minimalist marvel
Discover the H. Moser Pioneer Flying Hours, a minimalist jumping hour watch with a stunning fumé dial and in-house HMC 809 movement.
Unimatic and Massena Lab unveil a NASA-inspired meteorite watch
Discover the Unimatic x Massena Lab Modello Quattro U4-T-SPW, a NASA-inspired titanium watch with a unique Gibeon meteorite dial.
Why the future of luxury watchmaking isn’t just Swiss anymore
Discover how Japanese, Chinese, and independent watchmakers are rivaling Swiss brands with precision, innovation, and artistry.
Jack Mason drops official Root Beer GMT that isn’t a Rolex
Texas watchmaker Jack Mason teams with A&W to create the first official Root Beer GMT, challenging Rolex's soda-themed monopoly. The limited edition Strat-o-timer features orange and brown colorway inspired by the classic beverage brand.
H. Moser’s new salmon perpetual calendar is pure minimalism
Discover the H. Moser Endeavour Perpetual Calendar with a stunning smoked salmon dial, offering minimalist design and high horology complication.
A steel Patek Philippe ref. 1518 could break auction records
Rare Steel Patek Philippe 1518 to be auctioned by Phillips
Breitling unveils bold new NFL watch collection for 2025
Discover Breitling's new NFL watch collection, featuring team-branded Chronomat, Avenger, and Superocean models with custom dials and ceramic bezels.
Vacheron’s new ultra-thin perpetual calendar is pure horology
Discover Vacheron Constantin's Overseas Perpetual Calendar Ultra-Thin, featuring a new calibre in an 8.43mm case that redefines elegance
Paulin Watches dives in with its elegant new Mara timepiece
Discover the Paulin Mara, the brand's first dive watch. Featuring 300m water resistance, a Sellita SW200 movement, and minimalist design.
Piaget goes green with ultra-thin Altiplano duo
Piaget introduces two new Altiplano models in sophisticated khaki green and yellow gold. The Ultimate Concept Tourbillon maintains its record 2mm thickness while the 910P delivers ultra-thin elegance at 4.3mm in the collection's first yellow gold case.
Parmigiani’s new Toric redefines modern dress watch elegance
Discover Parmigiani's new Toric Petite Seconde dress watches with in-house Calibre PF780, Doric-inspired cases, and elegant nature-toned dials.
Parmigiani Fleurier opens first Asian boutique in Tokyo’s Ginza
Swiss luxury watchmaker Parmigiani Fleurier opens its first Asian boutique in Tokyo's prestigious Ginza district. The two-level flagship on Chuo-dori represents the brand's commitment to the Japanese market despite industry headwinds.
Favre-Leuba’s new Chief Chronograph is a retro racing revival
Discover the Favre-Leuba Chief Chronograph re-edition in British Racing Green & Dune—a vintage-inspired luxury sports watch with a Valjoux 7750.
Isotope’s new OVNI Jumping Hour is a retro-futuristic marvel
Discover the Isotope OVNI Jumping Hour Founder's Edition, a retro-futuristic watch with a mesmerizing fumé dial and jumping hour complication.
Zenith’s space-forged chronograph goes worldwide
Zenith brings its meteorite-dialed Chronomaster Sport to global markets, featuring authentic space fragments with unique Widmanstätten patterns. The $17,500 chronograph combines celestial materials with the brand's legendary El Primero 3600 movement.
MING’s 57.04 Iris is a masterpiece of light and texture
Discover the Ming 57.04 Iris, a stunning titanium watch with a multi-layer dial that creates a mesmerizing play of light and texture.
Norqain & Stan Wawrinka serve up a bold new skeleton watch
Discover the limited Norqain Wild One Skeleton for Stan Wawrinka—a bold, skeletonized luxury sports watch built for champions.
Marathon’s new arctic watch is a masterpiece of military precision
Discover the Marathon S-SNAV Type II Arctic automatic—a sterile dial, Tritium-powered mil-spec watch built for extreme conditions and luxury tool watch collectors.
TAG Heuer embraces digital exclusivity with new online-only models
Discover TAG Heuer's new online-only watch collection, featuring exclusive Formula 1 & Connected models that blend Swiss luxury with digital innovation.
Mondaine’s new white Essence collection is pure minimalist luxury
Discover the new Mondaine Essence White watches—Swiss-made minimalist luxury with a pristine white dial and integrated bracelet.
Oris redefines elegance with its timeless new Artelier collection
Discover the new Oris Artelier collection—elegant, Swiss Made automatic watches featuring minimalist dials, classic proportions, and refined style.
Maurice Lacroix goes carbon with new AIKONIC collection
Maurice Lacroix expands its popular AIKON family with the new AIKONIC collection, featuring distinctive carbon dials, ceramic bezels, and a patented quick-change strap system. Each piece showcases innovative Swiss craftsmanship from the Jura region.
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