Your watch says a lot about you. Men’s watches are as varied as they are practical. Learn how to take care of your timepiece and where to find the best watches, from Hublot to Apple Watch and all timepieces in between.
Piaget introduces two new Altiplano models in sophisticated khaki green and yellow gold. The Ultimate Concept Tourbillon maintains its record 2mm thickness while the 910P delivers ultra-thin elegance at 4.3mm in the collection's first yellow gold case.
Swiss luxury watchmaker Parmigiani Fleurier opens its first Asian boutique in Tokyo's prestigious Ginza district. The two-level flagship on Chuo-dori represents the brand's commitment to the Japanese market despite industry headwinds.
Zenith brings its meteorite-dialed Chronomaster Sport to global markets, featuring authentic space fragments with unique Widmanstätten patterns. The $17,500 chronograph combines celestial materials with the brand's legendary El Primero 3600 movement.
Discover the Marathon S-SNAV Type II Arctic automatic—a sterile dial, Tritium-powered mil-spec watch built for extreme conditions and luxury tool watch collectors.
Discover TAG Heuer's new online-only watch collection, featuring exclusive Formula 1 & Connected models that blend Swiss luxury with digital innovation.
Maurice Lacroix expands its popular AIKON family with the new AIKONIC collection, featuring distinctive carbon dials, ceramic bezels, and a patented quick-change strap system. Each piece showcases innovative Swiss craftsmanship from the Jura region.
Discover the 7 best luxury watches worth investing in and 2 overhyped models to avoid. Expert insights on value retention, brands, and smart collector choices.
Swiss watchmaker Breitling unveils two limited edition Endurance Pro models celebrating IRONMAN's 2025 World Championships. The titanium and ultra-light Breitlight versions feature championship-specific designs and robust SuperQuartz movements perfect for extreme athletes.
Discover the luxurious CIGA Design Blue Planet II Atlantic, where CNC-engraved Atlantic topography, Asynchronous-Follow movement, and refined craftsmanship unite in a mesmerizing horological masterpiece.