Skip to main content

Watches

Your watch says a lot about you. Men’s watches are as varied as they are practical. Learn how to take care of your timepiece and where to find the best watches, from Hublot to Apple Watch and all timepieces in between.

Explore More

The IWC Portofino Automatic Day & Night 34 in Gold

IWC Unveils elegant Portofino Automatic Day & Night 34 in rose gold

IWC releases 34mm Portofino Automatic Day & Night in rose gold with diamond markers and charming day/night indicator at EUR 17,500.
Tag Heuer marathon sponsor

TAG Heuer bbecomes official timekeeper of TCS New York City Marathon

Full Metal collection: the GMWB5000D-1C and GMB2100SD-1C.

G-Shock’s metal makeover we’ve been waiting for

Breitling Unveils The Erling Haaland Signature Chronomat promo shot

Breitling teams with Erling Haaland for cosmic Meteorite Dial Chronomat

Parmigiani Fleurier Summer-Inspired Tonda PF Sport Chronograph

Parmigiani Fleurier unveils summer-inspired Tonda PF Sport Chronograph

The Pioneer Spiced Aqua collection

Moser’s stunning aqua watches redefine luxury

The Engineer II Dazzle up close

Ball x Oracle Time Engineer II Dazzle: Turning heads with latest release

Tudor Black Bay 58

Timeless, bold, and affordable: Stylish watches every man should consider

TAG Heuer Carrera ‘Seafarer’promo image

TAG Heuer ditches F1 for sailing with surprise Carrera drop

The Laureato 42 mm, featuring an ancestral savoir-faire, a breathtaking grey Grand Feu enamel dial.

Girard-Perregaux’s latest Laureato is pure horological art

STOWA and ABT present the exclusive collaboration: the Chrono ABT 24h Limited

Stowa revives WWII-era watch design in limited edition 

Cariter launches The Return Of The Cartier Tank à Guichets

Steal celebrity watch style with these wallet-friendly alternatives

Juan Pablo Montoya Rolex Daytona

F1 legend Montoya gets fourth custom Rolex in rose gold

Artisans de Genève creates fourth Juan Pablo Montoya Rolex Daytona in rose gold with skeletonized dial and Colombian flag colors.
'The No Rules' collection from Swatch boasts bold designs.

Swatch goes punk with rebellious new watch collection

Swatch unleashes its most rebellious collection yet - punk-inspired watches that challenge luxury horology conventions. Discover the rule-breaking designs.
Awake Watches and The Dial Artist team up in dynamic new collection

Awake Watches and The Dial Artist redefine luxury timepieces

Awake Watches is considered one of the industry’s watch disruptors and fittingly has entered into a collaboration with boundary-pushing creative visionary ‘The Dial Artist’ to unveil what insiders are proclaiming as one of the most visually striking watch collections of the year. This groundbreaking partnership brings together Awake’s commitment to eco-friendly luxury with The Dial […]
BR-05-Skeleton-Phantom-Ceramnic. press shot

This new Bell & Ross looks like it belongs on a fighter jet

Bell & Ross releases 500-piece BR-05 Skeleton Phantom Ceramic with stealth aircraft-inspired design and skeletonized dial.
Rolex Dynapulse promo image

Rolex Land-Dweller auction reaches $51,250 on eBay

First Rolex Land-Dweller auction reaches $51,250 on eBay Live, more than triple the $15,350 retail price in secondary market debut.
Norqain new slimmed skeleton promo

Norqain makes Independence Skeleton smaller and smarter

Norqain releases 40mm Independence Skeleton models with transparent mainplate and COSC-certified NB08S movement from $4,490.
Urban Jurgensen has returned to the forefront of horology

The art of timeless design: Why Urban Jürgensen is one to watch

Discover how Urban Jürgensen rose from near-extinction to horological greatness with handcrafted luxury watches blending tradition and innovation.
the Atlas watches feature graphic Roman numerals and streamlined silhouettes

Tiffany & Co. revives legendary Atlas watch collection

Tiffany & Co. relaunches its legendary Atlas® watch collection, blending Roman numeral elegance with modern luxury. Explore the new designs, prices & heritage.
LAVENTURE MARINE TYPE 3

The L’Aventure Marine Type 3 Chronometer masters land and sea

Discover the L’Aventure Marine Type 3 Chronometer—a COSC-certified dive watch blending vintage design with modern performance. Built for adventure.
Vacheron Constantin introduces the Métiers d'Art promo shot

Vacheron Constantin unveils zodiac series with hand-crafted dials

Vacheron Constantin unveils 12-piece Métiers d'Art Tribute to the Celestial series with hand-guilloché zodiac dials and tourbillon movement.
Seiko diver range in different colourways

Seiko asks fans to choose next 1965 Diver colorway

Seiko launches fan poll to choose next 1965 Diver color from four ocean-inspired options, celebrating 62MAS 60th anniversary.
Timex Waterbury Heritage against white babckground

Timex gives heritage chronograph a sporty summer makeover with fabric straps

Timex releases Waterbury Heritage Chronograph with fabric straps in three colorways including racing green, priced at $299.
Parmigiani Fleurier Tonda PF Chronograph 40mm

Why the Parmigiani Fleurier PF070 deserves every watch lover’s attention

In the watch business, where larger players like Rolex and Omega control attention, independent Swiss makers find it hard to get noticed. But often, smaller companies build movements that exceed their well-known rivals in technical quality. For example, Parmigiani Fleurier’s new PF070 chronograph caliber is a 5Hz movement that stands out, and watch experts should […]
The Seiko limited edition Prospex 60th edition up clse

The Seiko Prospex 60th edition is a collector’s holy grail

The Seiko Prospex 60th Anniversary diver is a true collector's grail - limited to 1,100 pieces with 1,000 meters of water resistance. Discover this horological masterpiece.
LIMITED EDITION 41MM SSNAV-D AUTO TYPE II - PILOT'S AUTOMATIC

Marathon unveils special edition Canadian flag timepiece

Celebrate Canada’s 60th flag anniversary with Marathon’s ADANAC Red Maple—a military-grade pilot’s watch limited to 500 pieces.
Seiko jaws watch promopic

Killer tribute: Seiko’s Jaws Turtle honors Spielberg’s masterpiece

Seiko honors Jaws 50th anniversary with 5,000-piece Prospex Turtle diver featuring shark silhouette dial and Orca caseback engraving.
Tudor fxd chrono yellow promo pic

Tudor honors cycling legend with yellow Pelagos tribute watch

Tudor unveils 300-piece Pelagos FXD Chrono "Yellow" honoring cycling legend Fabian Cancellara's return to Tour de France as team owner.
Skyline skeleton surfer ceramic blue background

Zenith’s summer dream watch ends epic Surfer collaboration

Zenith and Time+Tide complete surfer trilogy with 100-piece Defy Skyline Skeleton White Surfer Ceramic featuring blue gradient dial.
A row of four luxury watches.

How to spot a true limited edition watch (and avoid overpriced hype)

Not all 'limited edition' watches are rare—some are clever marketing traps. Learn how to spot fake exclusivity and invest in truly scarce timepieces.
The 'High Fidelity' timepiece up close

Lancia and Eberhard unveil a bold new HF watch celebrating racing heritage

Lancia and Eberhard & Co. debut the HF luxury watch, a collector's timepiece celebrating Lancia's motorsport heritage with premium design and Swiss craftsmanship.
The Rolex Yacht Master series, up close.

From regatta to deep sea: The top maritime watches for serious collectors

Discover the best sailing watches for maritime adventures, from Rolex’s Yacht-Master II to Breitling’s Superocean Heritage. Expert insights on anti-corrosion, precision tide tracking, and luxury craftsmanship.
Casio Ring Watch CRW001-1

Casio brings back its impossibly small ring watch

Casio restocks popular Ring Watch CRW001-1 in US on July 1st following instant sellout, featuring miniature digital display and dual time zones.
Hamilton Death Stranding 2 watch

Gaming meets horology in Hamilton’s Death Stranding 2 timepiece

Hamilton creates first gaming collaboration with Kojima Productions for Death Stranding 2, featuring titanium Boulton with sapphire crystals, limited to 2,000 pieces.
Grand Seiko Tokyo Lion

Grand Seiko’s claw-inspired watch costs $16,400

Grand Seiko launches Tokyo Lion Tentagraph with first mechanical chronograph and Brilliant Hard Titanium construction at $16,400.
The Hermétique, a versatile 37mm-diameter field watch, in orange.

Baltic’s new summer dive watches bring vibrant colors underwater

Discover Baltic’s limited-edition Hermétique Summer Collection, featuring vintage-inspired designs with 200m water resistance and vibrant new dial colors.
The Classique Tourbillon Sidéral 7255

Breguet’s newest timepiece turns timekeeping into celestial art  

Discover Breguet’s latest haute horological marvel, the Classique Tourbillon Sideral 7255, blending celestial artistry with precision engineering.
'Double Dragons' from the Celadon Century Cloisonné collection

Celadon Century Cloisonné collection: A masterful fusion of Chinese design and luxury horology

Discover Celadon’s Century Cloisonné Collection—limited-edition timepieces blending 600-year-old Chinese enamel art with Swiss watchmaking precision.
The Mirabel GMT up close

The Mirabel GMT is the sleek, functional watch built for modern explorers

Discover the Heron Watches Mirabel GMT—an affordable Swiss-made GMT watch with premium features, perfect for travelers and watch enthusiasts.
The Sea Master Aqua Terra up close

Omega elevates the Aqua Terra with two new Master Chronometer movements

Discover Omega's new 30mm Aqua Terra with two Master Chronometer movements—blending precision, elegance, and everyday versatility.
New Chronomaster Original from Zenith

Zenith Chronomaster original debuts handsome midnight blue dial variant

Zenith introduces Chronomaster Original with midnight blue dial featuring El Primero 3600 movement and 1/10th second precision at CHF 9,900.
Panerai up close with black background

These new Panerai watches are as tough as they are beautiful

Discover Panerai’s Luminor Tre Giorni Luna Rossa & Chrono Flyback Titanio—nautical-inspired watches with matte titanium cases, flyback chronographs, and unmatched legibility.
Ulysse Nardin Sparkling Rainbow Liminited Edition

Ulysse Nardin dazzles with blast sparkling rainbow high jewelry limited edition

Ulysse Nardin creates Blast Sparkling Rainbow with 211 rainbow sapphires using mystery setting, limited to 8 pieces at CHF 451,700.
LeBron James Drops Limited Edition Richard Mille

LeBron James unveils $450,000 Richard Mille Lakers-inspired limited edition

LeBron James reveals $450,000 Richard Mille limited edition honoring Lakers heritage, featuring team colors and personal design in 150 pieces.
Tissot PR 100 Jungfraubahn

Tissot celebrates swiss heritage with Jungfraubahn Alpine railway collaboration

Tissot collaborates with Jungfraubahn railway on five limited-edition watches celebrating Swiss Alps heritage through PR 100 and T-Touch models.
Aaron Taylor Johnson attends the Madrid photocall for "ACQUA DI GIO" By Giorgio Armani at Matadero Madrid

Why Aaron Taylor-Johnson may already be James Bond in everything but name

Is Aaron Taylor-Johnson the next James Bond? Luxury watch choices may reveal the truth. Explore the clues and latest 007 rumors here!
man with suit wearing a watch

These 8 watch trends might look cool now — but real collectors steer clear

Avoid these luxury watch mistakes that serious collectors regret—from fake patina to oversized hype watches. Learn which styles lose value and what to buy instead for a timeless collection.
H Moser Pioneer Aqua Collection

H. Moser & Cie. unleashes pioneer spiced aqua collection in turquoise and orange

H. Moser & Cie. launches Pioneer Spiced Aqua Collection with audacious turquoise and orange timepieces priced $16,900-$93,500.
Citizen ATTESA blye

Citizen launches ATTESA blue universe collection with duratect dlc blue coating

Citizen launches ATTESA Blue Universe Collection with Duratect DLC Blue coating, featuring space-inspired design at $1,080-$2,437.

Clothing

Men's Clothing

Footwear

Accessories