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These are the best new men’s watches of 2024 (so far)

Upgrade your watches with the best watches of the year

man in suit wearing a watch
Anders Kristensen / Pexels

We are almost halfway to 2025. Yeah, you read that right. 2024 is a week shy of five months in the books, and only seven months left. Before you get depressed about time slipping away, let’s take a look at what those months have given us—the best watches that have landed on the market. While Watches and Wonders gave us a whole slew of great timepieces to salivate over earlier this year, there are others that have landed that we are excited to share.

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When taking a look at the best new watches to hit in 2024, we made sure to cover the big ones like legendary Patek Philippe, Rolex, and Breitling, but there are also some others that flew under the radar that you need to know about. Here are the best watches we have seen in the first five months of 2024. And don’t worry, regardless of how much time passes through the year, you’ll always be aware of it on your wrist.

Patek Phillipe 5330G

Patek Philippe on wrist
Patek Philippe

Patek Philippe is one of the classiest and most elegant watchmakers in the world. Every one you pick up brings a level of sophistication to your collection. The newest drop was the talk of Watches and Wonders, and it is because the denim look brings a casual angle to the class.

Rolex GMT-Master II

Rolex GMT Master II
Rolex

The Rolex GMT has had the same look since it hit the shelves in the mid-20th century. The red and blue is an iconic aspect in the watch world that is copied often. This version loses the color scheme and adopts an all-black look that updates an icon without losing its identity.

Citizen Promaster Air GMT

Citizen Promaster Air GMT
Citizen

Picking up a good pilot’s watch is a must if you are a jet setter in the cockpit or out of it. The Promaster series is one of the best that Citizen has to offer and the newest iteration keeps the tradition. It combines purpose and quality with the style and sophistication that normally cost ten times what the price tag here shows.

Omega Speedmaster Dark Side of the Moon Apollo 8

Omega Speedmaster Darkside of the Moon Apollo 8
Omega

Speaking of pilot watches, it’s hard to get much more pilot-heavy than leaving the atmosphere. Omega has a long history with NASA and celebrates it this year with a commemorative piece honoring the first humans to see the dark side of the moon (you should be humming the tune; we are, too).

Breitling Navitimeter Automatic GMT

Breitling Navitimeter Automatic GMT
Breitling

Breitling is one of the most popular watches on the market for pilots and anyone on the road. Can’t decide if you want a Navitimeter or a GMT? That is ok, this one combines both of them together to create a truly unique and streamlined version of their most iconic and recognizable piece.

Marathon Jeep Rubicon GSAR

Jeep and Marathon Watch collection launch image with a watch in the center and a Jeep driving on a muddy dirt road.
Stellantis / Stellantis

Marathon has been providing equipment, including watches, to the military and the Allied Forces since WWII. And if you have ever seen an old WWII movie, you know that Jeep has been right along with them. That is why this marriage between the two is one made in patriotic Heaven. The most rugged and tool-focused piece on the list, this watch will keep you prepared for any eventuality.

Norqain Wild One Skeleton

Norqain Wild One Skeleton
Norqain

Speaking of keeping you prepared, NORQAIN is all about adventure. Keeping you prepared for your next flight, dive, or trek across the open wilderness, the Wild One is the best combination you will ever get between style and gritty function. The Skeleton takes what the original provided and allows you to peek inside and see how this masterpiece works.

Grand Seiko SLGW003

Grand Seiko SLGW003
While many of the watches on this list can be worn in multiple scenarios, this is the only one designated as a dress watch. It features the debut of Caliber 9SA4, providing 80 hours of power reserve, and it maintains the class and elegance the rest of the Evolution 9 Collection embodies.

Slow Watches Slow Twelve 02

Slow 12
Slow Watches

We can talk about time all we want, but Slow Watches always reminds us never to waste it. While the majority of their pieces have a 24-hour revolution and the hour hand only goes around once to remind you that every day is a one-time thing, this one simplifies the readability with a 12-hour face. But the message is the same: don’t worry about the minutes and the seconds; stay in the moment.

There you have it: the best watches to hit the market so far in 2024. While the year may be a third of the way done already, there are eight more months of stellar watch releases coming our way, and we are going to be more than happy to pass them on to you. Stay tuned.

Mark D McKee
Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…
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Jaeger-LeCoultre introduces Polaris Chronograph in signature ocean grey lacquer
Lacquer mastery: Jaeger-LeCoultre's polaris chronograph features 35-layer ocean grey dial construction
Jaeger-LeCoultre Polaris Chronograph

Jaeger-LeCoultre adds a new chronograph to its Polaris collection, featuring the brand’s Ocean Grey lacquer dial. This dial is built with impressive complexity: 35 layers of lacquer are applied by hand, with three different finishes giving it depth and character. The 42mm sports watch continues the approach the collection began in 2018, redefining what a modern, sporty, and chic timepiece can be.
The Polaris collection pays tribute to Jaeger-LeCoultre’s diving watches from the 1960s, taking their athletic spirit and translating it into a refined, contemporary design. The Ocean Grey version keeps the line’s signature elements—straight lines, curved lugs, a thin bezel, a glass box crystal, and a mix of brushed and polished surfaces. The large crown and pushers are inspired by the original 1960s model, making them practical and easy to use.
The Ocean Grey dial itself is a showcase of craftsmanship, with a central disc, a middle ring for the hour markers, and an outer ring displaying a tachymeter scale. Sunray brushing on the central disc subtly contrasts with the polished hour ring, while the gradual color shift from light to dark adds visual depth across the dial.
Creating the dial requires meticulous handwork. It starts with a clear varnish base coat, followed by four layers of color and a black layer to create the gradient. Achieving a consistent gradient across the dial’s two main sections is a challenge, and then 30 more transparent lacquer layers are added to create the final sense of depth and richness.
The chronograph’s layout is designed for clarity. A central seconds hand provides precise measurement, with a 30-minute counter at three o’clock and a running seconds subdial at nine o’clock. Circular graining adds visual texture, contrasting with the polished central disc and the textured hour ring. Orange accents highlight key indicators and add a dynamic touch to the overall look.
Inside, the automatic Caliber 761 is Jaeger-LeCoultre’s in-house chronograph movement, combining technical performance with mechanical elegance. Two barrels power the column wheel chronograph with a vertical clutch, offering a 65-hour power reserve. The movement is finely finished, with blued screws, Côtes de Genève decoration, and an open-worked rotor bearing the ‘JL’ logo.
The entire movement is designed, produced, and assembled in Jaeger-LeCoultre’s Manufactory in Switzerland’s Vallée de Joux, making it a true in-house creation. The sapphire crystal case back reveals the movement and maintains 10-bar water resistance, ready for adventure.
The watch offers versatility with two strap options: a blue-grey canvas and a textured black rubber strap. An interchangeable folding buckle system makes it easy to switch straps, allowing the watch to adapt from casual elegance to active sports use.

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Fellows auction spotlights platinum Rolex Daytona among 464 coveted timepieces
Auction spotlight: Fellows presents platinum rolex daytona with ice blue dial
Fellows rolex daytona spotlight

Fellows offers its latest online watch auction at 10 AM BST on Thursday, June 26. The auction features 464 selected timepieces, and a platinum Rolex Daytona with an ice blue dial stands out. This 40mm watch, listed as Lot 194, is estimated at about $74,000–$101,000. It gives collectors a chance to acquire a highly sought-after watch.
The platinum Daytona has small recorder dials at three, six, and nine o'clock, keeping the classic look that has defined the model since it began. It comes with its original box and papers. This example represents Rolex’s best chronograph watches, combining a precious metal case with the brand’s iconic race-inspired design.
Platinum Daytonas are important to collectors because Rolex produces very few of them, and they feature the special ice blue dial. Rolex uses this color combination only for its platinum watches, making it a unique feature. Along with the Daytona’s fame in car racing and popular culture, this often leads to strong auction results worldwide.
The auction includes much more than just the Daytona. There are watches from Omega, Cartier, Breitling, and other Rolex models, covering a range of styles and periods. Lot 198 is a Rolex "Batman" GMT-Master II, estimated at $8,000–$11,000. Lot 210 is a Rolex Day-Date, with an estimate between $27,000–$41,000.
Modern luxury sports watches are also featured. Lot 116 is an IWC Pilot Top Gun, estimated at $6,700–$11,000, showing the strong market demand for aviation-inspired pieces. Lot 110 is a Hublot Big Bang, estimated at $5,400–$8,000, demonstrating the auction’s reach across both classic and contemporary luxury segments.
Fellows’ online format allows collectors from around the world to participate. People can request online viewings, which has become an important part of luxury watch auctions, allowing collectors to take part even if they cannot attend in person. It also ensures the careful inspection needed for high-value watches.
The June 26 sale comes at a good time in the summer auction calendar, as collector activity often increases before the main international sales in autumn. With prices ranging from accessible luxury watches around $5,000 to six-figure special pieces, the auction appeals to a wide range of collectors.
With 464 lots spanning vintage classics to modern luxury, Fellows’ latest auction highlights the ongoing strength of the pre-owned luxury watch market and offers collectors opportunities at many price points and in various collecting areas.

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Blancpain completes Fifty Fathoms collection with versatile 38mm additions
Blancpain's Fifty Fathoms collection spans 38-45mm for every wrist preference
Fifty Fathoms collection 38mm additions

Blancpain finishes the Fifty Fathoms Automatique collection with new 38mm pieces, creating a full three-size line for every wrist. After releasing the mother-of-pearl dégradé models in petal pink and smoky black, the company now offers classic 38mm options in stainless steel, grade 23 titanium, and 18-carat red gold, with blue or black sunburst dials.
The introduction of the 38mm model marks a notable shift for Blancpain’s dive watch, which began in 1953 under CEO Jean-Jacques Fiechter. The first Fifty Fathoms set the standard for professional dive watches—featuring a locking rotating bezel, improved water resistance, a luminous and high-contrast dial, automatic winding, and anti-magnetic protection. These features remain important today.
Blancpain says, “This isn’t simply a scaled-down version,” about the new size. The company carefully designed the 38mm case to achieve balance, harmony, and presence on all wrist sizes, bringing new options while keeping the classic Fifty Fathoms look.
Market response shows the wide appeal of this format, moving beyond old gender limits. Demand is high among women who want sporty, well-made watches for smaller wrists, and the 38mm size also attracts men who prefer smaller, lighter cases. This fits with Blancpain’s idea of making “a line for everyone” instead of products for specific genders.
The Blancpain Manufacture Caliber 1150 demonstrates strong technical skill. It beats at 3Hz and offers a 100-hour power reserve. The movement, which winds automatically, features a silicon balance spring for improved anti-magnetic performance. A sapphire crystal caseback reveals the fine finishing, including an 18-carat gold rotor with NAC coating, inspired by the 1953 watch.
The expanded collection now forms a clear family structure with 38mm, 42mm, and 45mm choices, ensuring the right size for different tastes and wrists. This broader approach reflects today’s market needs for sizing that includes everyone and goes beyond outdated gender ideas.
Blancpain’s Ocean Commitment (BOC) continues to support ocean exploration projects, connecting the brand’s watchmaking history with modern environmental awareness. The Fifty Fathoms story now goes beyond just telling time, extending to ocean conservation.
With three sizes now available, the Fifty Fathoms Automatique achieves Blancpain’s aim of making the collection accessible to all, while also honoring seventy years of dive watch progress. The collection shows how respected designs can evolve with smart sizing without losing technical skill or good looks.
This completion makes the Fifty Fathoms a truly complete dive watch family. Its definition no longer comes from wrist size limits but from its inclusive approach to luxury sports watch ownership.

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