Skip to main content

These are the best new Rolex watches from Watches And Wonders 2024

Here is what to expect from the premiere Swiss brand

Perpetual 1908

Want to know what the watch industry has in store for you in the next year? Then, book a flight to Geneva to attend Watches and Wonders, which is put on by the Geneva Foundation. Every year, watchmakers from around the world show up to show out with all their best timepieces to take the coming year by storm. Of course, every year, chonophiles from around the world eagerly await what Rolex has in store.

If you are lucky enough to make it out to Geneva, you can be treated with a two-story display of some of the best watches in the world, but if you can’t, we have you covered and will keep you up to date on everything watch-related. As a leader in the world of telling time with class and luxury, the Rolex booth at Watches and Wonders is always the talk of the event. Here is what Rolex unveiled that we can look forward to this year.

GMT Master II

Rolex GMT Master II

Few watches are more iconic and impressive than the Rolex GMT-Master. Introduced originally in 1955 with its red and blue bezel and timeless look, it has been a favorite among collectors and consumers. Last year, Rolex reintroduced it with a brand new black bezel, and this year, they do it again in a more casual look. It is designed for all of us globe-trotting wanderlusters who want to know the time here and also keep an eye on home.

Perpetual 1908

Rolex 1908

When you think of Rolex, you typically think of sports watches and tool watches. There is a reason that Rolex was the original watch worn by James Bond. The Rolex Submariner and the GMT are masterclasses in tool watches. So when the Swiss master drops a dress watch, it can cause people to do a double take. They did that last year with the 1908. The 2024 version sports an ice-blue dial with a striking texture using engine turning. The effect is that of literal waves across your wrist when you are dressed to the nines. It is simple, elegant, and beautiful, everything you want in a Rolex dress watch.


Rolex Sky-Dweller

One of the hardest things to do as a storied watch brand is to find a way to branch out away from the many iconic lines and do something truly new and different. The brand did that in 2012 when it launched the Sky-Dweller. The unique and complex dial was ultimately easy to use and intuitive, but it nevertheless became a favorite of the last decade. Twelve years later, the posh creation gets an all-gold upgrade to give the luxury piece a little more glam for the dual-time masterpiece.


Rolex Day-Date

It can’t be a Rolex list without a Day-Date entry, can it? As perhaps the most iconic of the Rolex brand, the Day-Date showed up in 1955 and quickly picked up the distinction of being nicknamed the “President’s Watch” or the “Presidential Watch,” thanks to the many powerful wearers. Heroes of World War II, Winston Churchill, and Dwight Eisenhower loved the piece, which means you probably would too. The 2024 version adds a striking rose-gold band and sky-blue dial that makes this one of the best.

Cosmograph Daytona

Rolex Cosmo Daytona

While the line has been called the Daytona since 1965, the two years before the name stuck saw the piece named the Cosmograph. Six decades later, the Daytona is still one of the most popular and sought-after watches on the market. The 2024 model sports 36 diamonds on the bezel and eight more at the hour points. Elect the option with the silicone band and you have a striking contrast between sport and luxury.


Rolex Deepsea

If you are a fan of James Bond, you know that he preferred the Rolex Submariner. But that may be because he didn’t have a Deepsea. After 80 years of dive watch excellence, Rolex replaced its Sea-Dweller model with the Deepsea and has continued to be the industry leader among divers ever since. The 2024 version is perhaps the most striking of the bunch, thanks to its ocean blue bezel and dial encased in gold, making the depth of the ocean light up.

Rolex may not need to do a whole lot of work to stay at the top of the game in the Swiss watch industry, but that doesn’t mean they aren’t pulling out all of the stops anyway. Every year, they hold prime real estate in the Watches and Wonders convention and it isn’t hard to see why. Watch lovers everywhere flock to Geneva annually to see what the company plans to send their way during the year. And 2024 looks to be one of the best yet.

Editors' Recommendations

Mark McKee
Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…
Jay-Z’s incredible watch collection includes a Hublot worth $5 million
The Jay-Z watch collection is incredibly expensive
Jay-Z performing

When most people think of Jay-Z, they think of, well, Beyoncé first and foremost, but they then think of his chart-topping hits and, lastly, his blinding watch collection. The man is not just a fan of watches; he's a collector of some of the most expensive and complicated timepieces in existence that are quite literally worth more than all of our houses, cars, and dogs collectively.

Jay-Z's watch collection is comprised of brands like Audemars Piguet, Richard Mille, and Patek Philippe, but the one brand that sits at the very top of his shelf, like the sock that is a toddler's most prized possession, is Hublot. He's made it quite clear that Hublot holds the biggest space in his heart, and made sure to proclaim it to the world in his 2011 song Otis, in which he sang, "New watch alert: Hublot."
Jay-Z watch collection: The Hublot Big Bang for $5 million

Read more
These 4 new watches put a modern twist on Jeep, Marathon’s WWII history
The Jeep x Marathon watch collection salutes 80 years of military history
Jeep and Marathon Watch collection launch image with a watch in the center and a Jeep driving on a muddy dirt road.

The Stellantis Jeep brand and Marathon Watch introduced four watches, the Jeep x Marathon collection, to commemorate the companies' shared history of supplying the Allied Forces military. Each company delivered military specification products as early as 1941.
Why the Jeep x Marathon Watch collection matters

Founded in 1904 and originally called Weinsturm Watch and later Wein Brothers until changing to its current name in 1939, Marathon Watch is a fourth-generation family-owned business. In 1939, Marathon Watch began supplying timepieces for the infantry of the Allied Forces.

Read more
The most colorful watches for men to get you in the mood for spring and summer
Our top picks for the best colorful watches for men
Rolex Rainbow Cosmograph Daytona

As the weather (finally!) starts to get warmer, it's not only your wardrobe that needs a colorful change up but your accessories as well, which ultimately means colorful watches. We've got a list of the best watches for men that evoke the spirit of this warmer and sunnier season (once again, finally!), from the lush green of freshly mowed grass to the vibrant hot pinks and reds from freshly bloomed flowers and bold blues of clear skies, these colorful watches will add some panache to your spring and summer look.
Colorful watches for men: Step into warm weather with our top picks

Whether you're strolling through the park and admiring the freshly bloomed gardens or sipping cocktails al fresco at a sidewalk cafe under the spring sun, these colorful men's watches will elevate your outfit and add a pop of personality to an otherwise minimalist look. 
1. Rolex Rainbow Cosmograph Daytona
The vibrant mood is felt in the Rolex Rainbow Cosmograph Daytona with the most colorful design imaginable. It features almost 100 gemstones, including 36 baguette-cut sapphires and 56 diamonds on the mid-case; essentially, it's a dazzling display of color as much as any rainbow. The bracelet is an ever-popular rose gold hue, adding a touch of opulence, and this watch remains as functional as it is beautiful, with a water resistance of 100 meters and a chronograph function.

Read more