Breitling Salutes America’s 250th With Two Star-Spangled Avengers
Breitling has unveiled the Avenger America250 — two US-exclusive limited editions marking the country’s 250th birthday this July 4 — and the run sizes are as rare as the date is big. The Avenger Automatic 42 is capped at 250 pieces, one for each year of independence. The Avenger B01 Chronograph 42 Night Mission is […]
Weiss Teamed Up With a Nashville Denim Brand on a New Watch
Nashville watchmaker Weiss Watch Company has teamed up with fellow Music City residents imogene + willie on a limited-edition release. It’s snazzy, it’s automatic, and it is officially up for sale. The i+w x Weiss 38mm automatic 002 is a clean, classic-looking field watch with a single complication — a date window down at the […]
1977 Rolex GMT-Master II survives being ejected from a cockpit only to land in a special collection
Air Force pilot Captain David Bartell fired up his F105-D for a training mission like any other time. Nothing was different—a routine training mission to link up with a KC-135 aerial tanker to refuel. As soon as the plane lifted from the runway, the engine blew, and he began to plummet toward the Earth. At […]
Latest Stories
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Girard-Perregaux Celebrates 50 Years of the Laureato, an Iconic Sports Watch, With Four New Models
Girard-Perregaux has launched the Laureato Fifty collection, commemorating five decades of the Laureato, the Swiss maison’s celebrated luxury sports watch. The Laureato Fifty collection introduces four new models, including a 39mm Blue Enamel reference featuring the first in-house enamel dial ever fitted to a Laureato. For those fond of smaller watches, the new Laureato is […] -
This Swiss-Japanese Collaboration Is the Prettiest Watch of 2026 So Far
Zenith has partnered with Naoya Hida & Co. to launch an ultra-limited release watch. The G.F.J. Calibre 135 Double Signed with Naoya Hida & Co. pairs Zenith’s legendary Calibre 135 movement—one of the most decorated chronometer calibres in watchmaking—with Hida’s celebrated minimalistic design. Paying homage to an ancient and venerated Japanese art, Noaya paints each […] -
Audemars Piguet Unveils Three New Royal Oak Offshore Chronographs
Audemars Piguet is making headlines again—but not because of civic unrest sparked by candy-colored pocket watches dangling from lanyards. The Swiss watchmaker has expanded its Royal Oak Offshore lineup with three new 37 mm Selfwinding Chronograph models. The new Calibre 6401 movement allows for a slimmer case profile in this latest generation of Offshores. Sapphire […] -
Restoration before invention: Parmigiani launches a 30th anniversary with the Carillon Tourbillon
When you think of luxury watchmakers, you often think of pieces over a century old, calling back to the origins of horology for on-the-go. But that doesn’t mean the watchmakers need to be old-school. The best of the best can take that old feel and honor the past while striving forward to the future. That […] -
Zenith gets in on America’s 250th birthday with Chronomaster Revival Liberty II
Zenith is a watch company built on stories and journeys. A couple of years ago, I got to sit down with a C-suite exec and listened to the story of the origins of the name; a tale of the founder summiting a mountain and staring at the stars, feeling as though he experienced the Zenith […] -
How Rolex Is Reshaping the Pre-Owned Watch World
Buying a used Rolex has, for several decades now, been a bit of a treasure hunt. You could wander into a tiny shop tucked away between a tailor and a tobacconist, look into a tray of watches under a warm yellow light, and ask questions with answers that weren’t always neatly packaged. Who owned it […] -
Omega just dropped James Bond’s new watch, but it won’t be live action quite yet
We have been waiting for 5 years for a new James Bond. But, alas, the powers that be at Amazon and MGM are taking their sweet time moving it forward. Which, practicality says, is a good thing. But, dammit, I am impatient and need some Bond in my life. Lucky for all the other James […] -
The Coolest Gifts to Buy Your Buddies Turning Forty
My beard is turning salt ’n’ pepper, and I’ve lost a step in the gym, but I’m looking forward to forty. Carl Jung called it the “high noon of life,” when the soul reaches its zenith. At forty, a man possesses a lethal blend of wisdom, purpose, and the last fumes of youthful pluck. It’s […] -
The $400 Watch That Broke the World (And What That Says About All of Us)
Let’s set the mood for a second. We’re outside a Swatch store in the suburbs of Paris. A crowd is fighting and jostling forward as French riot police fire tear gas. No, this isn’t the apocalypse, but the launch of Audemars Piguet X Swatch Royal Pop. The collaboration is between 2 brands that sit at […] -
The Citizen Attesa gets the James Bond treatment in Amazon Prime’s new Jack Ryan outing
If you have been reading anything of mine in the last couple of years, you may have picked up on the fact that I am a massive James Bond fan and a huge chronophile. I love a good watch, and the fact that James Bond is one of the reasons I got into watches just […] -
Tag Heuer just dropped an Indy 500 watch — and only 1,110 people will own one
When TAG Heuer and the Indianapolis Motor Speedway team up, they’ve got thirteen collaborations’ worth of muscle memory to draw from. The latest result is the TAG Heuer Formula 1 Solargraph X Indy 500, and this 38mm limited edition that makes a strong case for being the most technically compelling entry in the entire Formula […] -
Cassette Studio gives collectors what they need to wear their luxury collectable
The luxury watch world is filled with dedicated collectors. Those collectors go from release to release, voicing thoughts and opinions that you can find all over the internet. There is no shortage of feedback if you are a manufacturer. Of course, they absolutely love the limited edition release windows and the rare find. And nothing […] -
The new Laureato Chronograph 42 from Girard-Perregaux is the sporty chic watch you need this summer
As the summer approaches, you are going to start looking into your wardrobe for the places you need to upgrade. One of the often overlooked areas to update is the watch. Now, as a self-proclaimed chronophile, I will admit I am a little biased. But the truth is, your watch can elevate your summer wardrobe […] -
The Seiko Prospex PADI Special Edition is 20% off, and a stunning green dial dive watch for $500 is worth knowing about
The Seiko Prospex has been a reference point in accessible dive watch design for decades, and the PADI Special Edition SRPL53 is the version of that story with the most personality. It’s down to $500, a $125 saving off its $625 list price, and the green crosshair dial and PADI endorsement make this a Prospex […] -
Who better to help Luminox continue their SEAL legacy, than a SEAL?
Ever since I was a child, I have loved everything special forces. I grew up watching Chuck Norris in Delta Force. I saw Steven Segal as a SEAL in Under Siege. Who could forget Nic Cage as an Ary Ranger in Con Air? Am I the only one who includes that here? In any case, […] -
Zenith revisits the past with the new Chronomaster Revival A384
I consider myself a bit of a chronophile. I am in love with a good watch. When I meet someone new, the very first thing I notice about them is what they wear on their wrist. It isn’t a status thing. It isn’t a judgmental thing. It is merely a curiosity. A pull to notice […]
Footwear
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From dirt to downtown: Adidas drops new TERREX Freehiker 3
Last fall, I got the opportunity to experience Lake Tahoe for the first time. I loved the downtown areas with the mountain town vibe. I loved the fine rock beach on the banks of the lake. I tried yoga for the first time and figured out that I was both open to it and terrible […] -
Kenyon Sadiq’s secret weapon leading him to a first round selection
When I was a kid, I looked up to athletes on TV and set my goals based on what they could do. That meant I needed to throw a ball from the corner of the outfield on a frozen rope to the plate for an out at home like Ichiro. I needed to be able […] -
SeaVees’ new landing boat shoe is their most personal project yet
SeaVees has never been a brand that chases trends. Since its founding back in 1964, the California-based footwear label has carved out a lane defined by quiet craftsmanship, heritage materials, and a deep respect for American manufacturing. Now, the brand is releasing what may be its most meaningful collaboration to date: the Landing Boat Shoe, […] -
Save $35 on the Karhu Aria 95: a retro runner with a fit that most sneakers can’t match
Karhu doesn’t get nearly the name recognition it deserves in the sneaker world, which is part of what makes deals like this one worth flagging. The Aria 95 is down to $105 at Bespoke Post, a 25% cut on a retro runner that pairs old-school Finnish design with a fit system most modern sneakers still […]
Clothing
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Your underwear is probably gross now: Embrace the refresh
I am on an underwear kick right now. I can’t help it. I have been reevaluating my underwear drawer since I had my conversation with David Ehrenberg, the CEO of Pair of Thieves, earlier this week. I mean, how often do men think about their underwear? The truth is, while we don’t think about it […] -
Expect the unexpected with Dior 2027 Summer Men’s Show
Tucked back off a small street, Rue de Monceau, in Paris, just a short 8-minute walk from Parc Monceau to the Northeast of the Eiffel Tower, sits a museum many Americans miss on their trips to the City of Love. Musée Nissim de Camondo is home to a wide collection of French art from the […] -
Peserico drops spring and summer looks in their backyard during Fashion Week
Milan Fashion Week showed out as usual, with designers from around the world coming together to showcase what they have in store for us purveyors of menswear. Of course, the usual suspects were in attendance with the ability to continue legacies and further movements. The big ones are the ones I have been reporting here […] -
Dressing as yourself is the new trend: The Pitti Uomo style this year is deeply personal
Every year, a trade show in Italy brings together all of the industry’s most talented designers and manufacturers. It isn’t a fashion week. It isn’t for the people who are looking to convince the consumers what is in style or in fashion. It is for the people at the beginning of the process to come […]
Men's Clothing
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Your underwear is probably gross now: Embrace the refresh
I am on an underwear kick right now. I can’t help it. I have been reevaluating my underwear drawer since I had my conversation with David Ehrenberg, the CEO of Pair of Thieves, earlier this week. I mean, how often do men think about their underwear? The truth is, while we don’t think about it […] -
Expect the unexpected with Dior 2027 Summer Men’s Show
Tucked back off a small street, Rue de Monceau, in Paris, just a short 8-minute walk from Parc Monceau to the Northeast of the Eiffel Tower, sits a museum many Americans miss on their trips to the City of Love. Musée Nissim de Camondo is home to a wide collection of French art from the […] -
Peserico drops spring and summer looks in their backyard during Fashion Week
Milan Fashion Week showed out as usual, with designers from around the world coming together to showcase what they have in store for us purveyors of menswear. Of course, the usual suspects were in attendance with the ability to continue legacies and further movements. The big ones are the ones I have been reporting here […] -
Dressing as yourself is the new trend: The Pitti Uomo style this year is deeply personal
Every year, a trade show in Italy brings together all of the industry’s most talented designers and manufacturers. It isn’t a fashion week. It isn’t for the people who are looking to convince the consumers what is in style or in fashion. It is for the people at the beginning of the process to come […]