VERO Watch Company and Shwood Eyewear, both based in Portland, Oregon, are teaming up to mark Smokey Bear’s 82nd birthday with a joint collector’s set.
The bundle pairs VERO’s Morning Sky Edition Smokey Bear watch with Shwood’s Auburn Wood Smokey Bear sunglasses, sold together as a single numbered piece rather than as two separate products.
The watch takes its orange dial and matte black case from vintage Smokey Bear campaign artwork, built from stainless steel with a matte black coating and a flat sapphire crystal. (Also, in case you were wondering, there’s officially no “the” in Smokey Bear — that definite article was added colloquially in 1952.)
Anyway, back to the watch: it’s a compact fellah at 38mm wide and 46mm lug-to-lug, made in Japan and running on a Seiko NH38A automatic movement with a 41-hour power reserve and 120-meter water resistance. It ships with both a black leather strap and a canvas NATO strap, backed by VERO’s 10-year, no-questions-asked warranty.
The sunglasses use Shwood’s signature dark walnut wood frames with grey polarized lenses and laser-engraved forest details on the temples, and come bundled with a Smokey Bear-branded sleeping bag accessory pouch, a hard travel case, and a paracord retainer.
Two Portland brands, one very specific bear
I like collabs like this precisely because neither brand is treating Smokey as a mascot slapped on just for the sake of it — both VERO and Shwood have built entire sub-lines around him for years now, and proceeds from every version have gone toward actual U.S. Forest Service wildfire prevention funding, not just good vibes.
VERO’s been building modern American field watches since 2015, and its Smokey Bear releases specifically have become one of the brand’s most consistent sellers, moving through past editions in bronze, blue, and stainless steel. Shwood’s been doing wood-frame sunglasses even longer, since 2009, and its own Smokey collection already spans multiple frame styles beyond this one.
Pairing the two together as one physical set, rather than just cross-promoting separately, makes sense — you’re not buying a watch that happens to have a sunglasses tie-in, you’re buying one complete kit built by two brands that already had their own individual takes on the same mascot.
Where to buy it
The VERO x Shwood Smokey Bear Collector’s Box Set is available now directly through VERO Watch Company for $775. It’s limited to 100 numbered sets, so once they’re gone, they’re gone.
