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VERO Watches drops a watch reminding you forest fire prevention is all you

VERO Smokey Bear Blue Skies sends 10% of proceeds to prevent forest fires

By Mark D McKee Published July 2, 2026 8:50 AM

Wristwatch, Analog Clock, Clock — VERO

VERO Watches is built to find the man who embraces his lineage. I am not talking about his nationality. I am not talking about his race or his heritage. I am talking about the lineage that brought us from the caves and the frontier to the more civilized and modernized world we recognize today. These are watches for explorers. These are watches for the man who ditches the cubicle and the office. The boardroom is a prison for our adventurous spirit, and VERO figured that out and is creating watches to help the man disappear from that existence to reclaim his place in the wilderness. Now that the dramatic part is over, I can tell you about the new drop featuring one of our favorite characters from our childhood, Smokey the Bear. The new VERO Smokey Bear Blue Skies is set up to remind all of us of one single truth.

Preventing forest fires is your responsibility

Featuring a 12mm thick, 316L stainless steel case with durable IP coating, Super LumiNova on the numerals and dial dots, the Smokey Bear Blue Skies carries a 15-hour illumination feature with a full UV charge. The automatic movement lasts for 41 hours and self-winds with the movement of your wrists, making this the perfect companion while you are out in the woods. The bands included are in a lighter leather for a dressier look if you are more of a boardroom fan, or a blue silicone band if you want to quickly change it as you ditch the office on a Friday afternoon and disappear into the woods for the weekend.

Seiko NH38A automatic movement
41 hr power reserve
10-year warranty
120m water resistance
Green Super LumiNova on Hands and Numerals
Leather Strap & Blue Canvas NATO Strap Included

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Finally, maybe the best part of VERO, 10% of the proceeds of this watch go to education and awareness to prevent forest fires. Pick up one of yours up here and reignite your ancestors love of the outdoors and protect the woodlands we have left.

Editor

Mark cut his teeth in the men's style world when he sold suits first at box stores such as Men's Wearhouse and Jos. A. Bank…

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