Hockerty wants color to stand out this summer with new Color Edit
The summer is in full swing. That means you are likely dealing with the rising temperatures to the point that you are sitting back and missing the blizzards of January. I remember standing on the corner of a street in New York and watching the snowflakes fall, thinking, “I can’t wait for summer and baseball.” […]
Luminox’s new Adventure Watch trades tactical black for a weathered, vintage look
Luminox's new $795 Adventure Watch is a Swiss field watch with a pre-aged IP Antique finish
Luminox goes full stealth with a new all-steel Navy SEAL Foundation watch
Luminox built its name on lightweight, strap-bound tool watches. Now, it’s trying a slightly different tack. The Swiss-made, American-founded brand just added a fully blacked-out, all-steel model — the XS.3228.NSF — to its Navy SEAL Foundation 3220 Series, a collaboration that dates back to 2020. The big change here is the finish. The 43mm case, […]
Latest Stories
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Amberjack’s Axis sneaker delivers premium-leather comfort at a fraction of luxury sneaker pricing
The Amberjack Axis is a $185 Portugal-made sneaker with full-grain leather, athletic EVA cushioning, and arch support built for all-day wear -
The 5 suit brands you need to know to build your first suit wardrobe: Including the first aspirational one
Building a suit wardrobe starts with the brands you can trust -
Longines refreshes its cult-favorite central power reserve in light blue
Longines has been around since 1832, which makes it one of the oldest continuously operating watchmakers on Earth — old enough to have spent decades strapped to the wrists of aviators and explorers before most brands existed. So when the Saint-Imier company, now part of the Swiss giant Swatch Group, revives something from its own […] -
Shohei Ohtani’s newest Seiko is out of this world
The Seiko Star Time, presented to Shohei Ohtani on July 3, marks his tenth year as a Seiko ambassador. It’s not for sale, will never be for sale, and there’s exactly one on Earth — currently strapped to the best baseball player alive. Oh, and also? It looks absolutely nuts. Instead of hands, the Star […] -
The Internet Killed Expertise and Then Made It Cool Again
We’ve gone through a little period that I like to call the “Dark Ages of Knowing Things,” when the internet had an entire generation of men convinced they no longer needed experts. Why would they? Everything was available at the drop of a hat, and with one Google search, you could have the world at […] -
The Best Men’s Style Picks for FIFA World Cup 2026: What to Wear from Takeoff to Kickoff
FIFA 2026 provides a global amphitheater for sport, people, and culture to converge. Not only do the world’s best football players compete for the crown, but devoted fans have opportunities for travel and spectacle, visiting new places while cheering on their national team. It’s a true celebration. And when participating in a once-in-a-lifetime event, it […] -
Christopher Nolan and Hamilton made a bronze watch fit for The Odyssey
Here’s a first for a company that’s spent decades sticking its watches into movies: this one was built for a film it can never actually appear in. That’s the twist on the Khaki Field Auto The Odyssey Limited Edition, Hamilton’s latest team-up with Christopher Nolan tied to his upcoming epic The Odyssey (in theaters July […] -
VERO Watches drops a watch reminding you forest fire prevention is all you
VERO Watches is built to find the man who embraces his lineage. I am not talking about his nationality. I am not talking about his race or his heritage. I am talking about the lineage that brought us from the caves and the frontier to the more civilized and modernized world we recognize today. These […] -
Watches That Celebrate America
My first horological crushes were glamorous European supermodels with names like Cartier, Audemars Piguet, and Patek Philippe. As my tastes matured, the Far East captured my fancy when I discovered the restrained elegance of Naoya Hida, Grand Seiko, and Hajime Asaoka. But every rambling heart eventually finds its way home. Now, a seasoned chronophile, I’m […] -
525 cyclist victories went into building Brietling’s newest watch
Breitling has been a mainstay in the luxury watch world for as long as watches have been on the wrists of explorers around the world. After their success with the iconic Navitimer, Breitling looked for a new way to make a splash, and boy, did they find a great one in the early sixties. When […] -
The Surprising Connection Between Luxury Watches and Sneakers
Back in the day, as in pre-2020 (which, let’s be honest, still feels like it was a year ago), collecting was so much simpler. You bought a watch simply because you liked the dial or the way it glittered on your wrist. You bought a pair of sneakers because you thought they made you look […] -
Buck Mason’s Rancher Shirt Delivers Summer Linen With a Western Twist
Buck Mason has expanded its Draped Linen collection with the new Draped Linen Rancher Shirt, taking the cowboy workshirt template and hitting it with their lightweight linen-blend treatment. The shirt keeps the details that define the silhouette, with pearl snap closures, a curved western yoke, scalloped flap pockets, and three snaps along each cuff. The […] -
Adopt your Wimbledon Whites with these stellar summer pieces
The Wimbledon Championships are the oldest of the four Grand Slam tournaments. They have been around since the late 1800s, and if you know anything about events that old, they are steeped in customs and traditions. While I am a huge fan of customs and traditions, I have always thought it odd when players of […] -
Casio’s New G-SHOCK Is a Pokémon Nostalgia-Bomb
Let me save you the internal debate: you’re allowed to enjoy fun things! Case in point? Casio’s new G-SHOCK, which shows up carrying 30 Pokémon across its design. The GA110PKM is a collab with The Pokémon Company, timed to the franchise’s 30th anniversary in 2026. You read that right; Pokémon came out in the year […] -
Your underwear is probably gross now: Embrace the refresh
I am on an underwear kick right now. I can’t help it. I have been reevaluating my underwear drawer since I had my conversation with David Ehrenberg, the CEO of Pair of Thieves, earlier this week. I mean, how often do men think about their underwear? The truth is, while we don’t think about it […] -
Expect the unexpected with Dior 2027 Summer Men’s Show
Tucked back off a small street, Rue de Monceau, in Paris, just a short 8-minute walk from Parc Monceau to the Northeast of the Eiffel Tower, sits a museum many Americans miss on their trips to the City of Love. Musée Nissim de Camondo is home to a wide collection of French art from the […]
Watches
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What sailors in the Race to Mackinac, America’s oldest freshwater race, wear on their wrists
The Race to Mackinac has been run since 1898, when five boats set out from Chicago. Today it covers 333 statute miles up Lake Michigan, crosses into Lake Huron at the Straits of Mackinac, and finishes off Mackinac Island — and it is not an easy voyage. It is also not a gentle one. Sustained […] -
Zenith drops a pair of DEFY Extreme editions in two in-your-face colors
Zenith's new DEFY Extreme editions arrive in violet titanium and forged-carbon lapis lazuli. -
Longines refreshes its cult-favorite central power reserve in light blue
Longines has been around since 1832, which makes it one of the oldest continuously operating watchmakers on Earth — old enough to have spent decades strapped to the wrists of aviators and explorers before most brands existed. So when the Saint-Imier company, now part of the Swiss giant Swatch Group, revives something from its own […] -
Shohei Ohtani’s newest Seiko is out of this world
The Seiko Star Time, presented to Shohei Ohtani on July 3, marks his tenth year as a Seiko ambassador. It’s not for sale, will never be for sale, and there’s exactly one on Earth — currently strapped to the best baseball player alive. Oh, and also? It looks absolutely nuts. Instead of hands, the Star […]
Footwear
-
Amberjack’s Axis sneaker delivers premium-leather comfort at a fraction of luxury sneaker pricing
The Amberjack Axis is a $185 Portugal-made sneaker with full-grain leather, athletic EVA cushioning, and arch support built for all-day wear -
NOBULL debuts new colorways for daily running shoe, Journey 2
Four new colorways just dropped for NOBULL's best-selling Journey 2 sneaker -
From dirt to downtown: Adidas drops new TERREX Freehiker 3
Last fall, I got the opportunity to experience Lake Tahoe for the first time. I loved the downtown areas with the mountain town vibe. I loved the fine rock beach on the banks of the lake. I tried yoga for the first time and figured out that I was both open to it and terrible […] -
Kenyon Sadiq’s secret weapon leading him to a first round selection
When I was a kid, I looked up to athletes on TV and set my goals based on what they could do. That meant I needed to throw a ball from the corner of the outfield on a frozen rope to the plate for an out at home like Ichiro. I needed to be able […]
Clothing
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The 5 suit brands you need to know to build your first suit wardrobe: Including the first aspirational one
Building a suit wardrobe starts with the brands you can trust -
Your underwear is probably gross now: Embrace the refresh
I am on an underwear kick right now. I can’t help it. I have been reevaluating my underwear drawer since I had my conversation with David Ehrenberg, the CEO of Pair of Thieves, earlier this week. I mean, how often do men think about their underwear? The truth is, while we don’t think about it […] -
Expect the unexpected with Dior 2027 Summer Men’s Show
Tucked back off a small street, Rue de Monceau, in Paris, just a short 8-minute walk from Parc Monceau to the Northeast of the Eiffel Tower, sits a museum many Americans miss on their trips to the City of Love. Musée Nissim de Camondo is home to a wide collection of French art from the […] -
Peserico drops spring and summer looks in their backyard during Fashion Week
Milan Fashion Week showed out as usual, with designers from around the world coming together to showcase what they have in store for us purveyors of menswear. Of course, the usual suspects were in attendance with the ability to continue legacies and further movements. The big ones are the ones I have been reporting here […]