A decade ago, Phil James had a problem. He couldn’t find anything he wanted to wear on the clothing racks. There were big names everywhere in 2016. Names that had been generational legends for years. But, no matter how hard he looked, he just couldn’t find the clothing he truly wanted to wear. So, he decided to do what any rational person would do when they have nothing to wear: He started his own business. &SONS was born, and after ten years of providing some of the best British workwear, DECADE is a collection that celebrates what he and his team have done on their journey.
I have always been drawn to the marketing side of the brand. It makes sense; James has experience in his career that predates &SONS, as a marketing photographer. So, no wonder all the images looked amazing. Noe, the new collection looks back on that experience and the rising name he has built.
“I remember looking through the camera on that first shoot and, for the first time, properly seeing &SONS in front of me. – Phil James, Founder, &SONS
A 10-Piece Celebration

The lifeblood of &SONS is in what James calls the uniform: a raw Henley, chambray shirt, selvedge denim, wool peacoat, work boots and Bakerboy cap. Since he perfected those designs, other big pieces drove the brand forward, and what remains now is a British workwear brand that keeps the working class looking elevated enough that the other half wants to live in the style. The collection includes all of the original uniform:
- Henley
- Chambray Shirt
- Selvedge Denim
- Wool peacoat
- Workboots
- Baker’s Boy hat
Garments are designed to be used and worn hard rather than preserved, with fabrics and finishes chosen for the way they soften, fade, and develop character over time. DECADE brings those ideas together in one anniversary collection.