Wearing a suit is about putting your best foot forward. It is about walking into a room and everyone knowing before they ever speak to you that you are the one they need. The guy for the job. The trustworthy man. The one who deserves the respect without demanding it. It is the whole purpose of dressing for success. It is the reason that your first impression is so important. So, what happens when your image is ruined by things outside your control? Do you lose the job? Is your trustworthiness in question? What happens to the respect? It is better not to find out. Prepare yourself.
So, of course you can wear an umbrella to protect you from the rain. But that doesn’t protect you from the guy spilling his coffee on you. It doesn’t protect you from the car splashing you as it drives by. Instead, you need to invest in tech fabric. The kind moisture doesn’t soak into, but rolls off. That is where Hockerty’s new collection comes in. The tech fabrics they now offer are for the guy on the move.
More than just suits
While suits are the primary focus of my attention in the collection (what can I say…I am clumsy with my coffee), it doesn’t stop there. The tech fabrics are also available in custom dress shirts (probably good for me when I spill my coffee as well) and jackets. If you are going to get a field jacket, why would you ever not want to get it in a fabric that the rain beads from?
The Advanced Fabrics Collection carries a finish based on nanotechnology. It forms an invisible protective layer that changes the surface tension, so water does not soak into the fiber: it forms droplets and runs off. The fabric still feels natural to wear. So as the fall weather begins to change and we see the rain and snow start to loom, invest in the fabric that won’t slow you down.
