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Watches
Your watch says a lot about you. Men’s watches are as varied as they are practical. Learn how to take care of your timepiece and where to find the best watches, from Hublot to Apple Watch and all timepieces in between.
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Why the future of luxury watchmaking isn’t just Swiss anymore
Discover how Japanese, Chinese, and independent watchmakers are rivaling Swiss brands with precision, innovation, and artistry.
Zenith’s space-forged chronograph goes worldwide
Zenith brings its meteorite-dialed Chronomaster Sport to global markets, featuring authentic space fragments with unique Widmanstätten patterns. The $17,500 chronograph combines celestial materials with the brand's legendary El Primero 3600 movement.
MING’s 57.04 Iris is a masterpiece of light and texture
Discover the Ming 57.04 Iris, a stunning titanium watch with a multi-layer dial that creates a mesmerizing play of light and texture.
Norqain & Stan Wawrinka serve up a bold new skeleton watch
Discover the limited Norqain Wild One Skeleton for Stan Wawrinka—a bold, skeletonized luxury sports watch built for champions.
Marathon’s new arctic watch is a masterpiece of military precision
Discover the Marathon S-SNAV Type II Arctic automatic—a sterile dial, Tritium-powered mil-spec watch built for extreme conditions and luxury tool watch collectors.
TAG Heuer embraces digital exclusivity with new online-only models
Discover TAG Heuer's new online-only watch collection, featuring exclusive Formula 1 & Connected models that blend Swiss luxury with digital innovation.
Mondaine’s new white Essence collection is pure minimalist luxury
Discover the new Mondaine Essence White watches—Swiss-made minimalist luxury with a pristine white dial and integrated bracelet.
Oris redefines elegance with its timeless new Artelier collection
Discover the new Oris Artelier collection—elegant, Swiss Made automatic watches featuring minimalist dials, classic proportions, and refined style.
Maurice Lacroix goes carbon with new AIKONIC collection
Maurice Lacroix expands its popular AIKON family with the new AIKONIC collection, featuring distinctive carbon dials, ceramic bezels, and a patented quick-change strap system. Each piece showcases innovative Swiss craftsmanship from the Jura region.
Casio and Baklava’s ‘Desert King’ is a rugged luxury statement
Discover the G-SHOCK x BAKLAVA Desert King chronograph—a rugged, limited-edition timepiece blending streetwear style with legendary durability.
Glashütte’s retro chronograph is a masterclass in German watchmaking
Discover the Glashütte Original Seventies Chronograph Panorama Date—a fusion of 1970s design and Saxon watchmaking brilliance.
Why these 7 watches are smart style statements
Discover the 7 best luxury watches worth investing in and 2 overhyped models to avoid. Expert insights on value retention, brands, and smart collector choices.
250 years of Breguet: How this watchmaker defined luxury and innovation
Celebrating 250 years of Breguet - from Marie-Antoinette's watch to the Tourbillon, discover how this legendary brand shaped horology forever.
Nodus’s new GMT proves luxury doesn’t require luxury pricing
Discover the Nodus Duality II Drift Blue Contrail GMT - a true luxury-grade GMT watch with microbrand pricing and Swiss-level craftsmanship.
Omega’s turquoise Aqua Terra is horological eye candy
Discover Omega’s stunning Aqua Terra 150M with a turquoise dial—a blend of Swiss precision, vibrant aesthetics, and sporty elegance
G-Shock’s new black and gold watches blend luxury with toughness
Discover G-SHOCK’s latest black and gold collection—where rugged durability meets luxury styling in analog-digital perfection.
Breitling drops tough IRONMAN watches built for Champions
Swiss watchmaker Breitling unveils two limited edition Endurance Pro models celebrating IRONMAN's 2025 World Championships. The titanium and ultra-light Breitlight versions feature championship-specific designs and robust SuperQuartz movements perfect for extreme athletes.
Exaequo’s melting rose gold watch redefines luxury horology
Discover Exaequo’s avant-garde Melting Watch in rose gold—a limited-edition masterpiece blending art, luxury, and Swiss precision.
G-SHOCK’s new surf watch supports ocean conservation in style
Discover the G5600SFJ-9, G-SHOCK’s eco-friendly surf watch with sunrise-inspired colors, Tough Solar power, and marine conservation focus
David Beckham’s Tudor watch game is a lesson in timeless style
Discover how David Beckham’s watch choices, like the Tudor Black Bay Chrono, redefine luxury style for men.
Bulova’s new moon watch has a cosmic aventurine dial
Discover Bulova’s Lunar Pilot x BuDiiLab—a 500-piece limited edition with aventurine dial & NASA-inspired detailing
The Blue Planet II Atlantic elevates wrist artistry with oceanic elegance
Discover the luxurious CIGA Design Blue Planet II Atlantic, where CNC-engraved Atlantic topography, Asynchronous-Follow movement, and refined craftsmanship unite in a mesmerizing horological masterpiece.
Sternglas’ new Bauhaus dive watches blend elegance with 200m water resistance
Discover the Sternglas Marus 2.0 Divers—Bauhaus-inspired automatic dive watches with 200m water resistance & Miyota movements.
Bremont’s new Polar White dive watch survives 500m depths in style
Discover Bremont's Supermarine 500M Polar White—a 904L steel dive watch with COSC movement and 500m water resistance.
Seiko’s new GMT watch has a Pepsi bezel and Swiss-level specs
Discover Seiko's new 5 Sports GMT 'Pepsi'—a vibrant, affordable luxury watch with true GMT functionality under $500
Panerai drops military-inspired dive watches in striking green
Panerai releases Submersible Marina Militare and Carbotech models honoring Italian Navy heritage with green dials at $12,500 and $19,500.
Only 88 exist: Girard-Perregaux’s $52K Aston Martin watch
Discover Girard-Perregaux’s Laureato Skeleton Aston Martin Edition—a 44mm black ceramic masterpiece limited to 88 pieces.
Rolex at 120 years: A legacy of innovation and timeless craftsmanship
Celebrating 120 years of Rolex - from the Oyster to the Daytona, we explore how this legendary brand redefined luxury watchmaking forever
Seiko’s new Alpinist watch has a starry night dial
Discover the Seiko Prospex Alpinist Night Sky SPB531, a European-exclusive watch with a celestial dial and 70-hour power reserve.
Citizen’s new pilot watches have Swiss features under $1K
Discover Citizen's new Promaster Skyhawk U830 watches with ana-digi displays, perpetual calendars & aviation functions under $1K.
Inside British microbrand Anoma’s innovative triangular watch design
Anoma releases A1 Optical with 50 triangular patterns creating optical illusions in distinctive 39x38mm triangular case at $2,923.
Seiko’s 20th anniversary Spring Drive watches blend tech and tradition
Discover Seiko's exclusive Spring Drive 20th Anniversary watches featuring revolutionary hybrid technology and limited edition designs.
The art of ultra-thin: Piaget’s legacy of watchmaking mastery
Discover how Piaget’s Altiplano and 900P watches continue to set the standard for ultra-thin luxury timepieces in 2025—blending innovation with timeless elegance.
Omega’s new Snoopy watch has a glowing NASA Easter egg
Discover the Omega x Swatch MoonSwatch Snoopy edition with NASA-inspired details
Only 50 made: Atelier Wen watch features Chinese ink art
Discover the limited Atelier Wen Ancestra 'Jiao' with a hand-engraved Chinese ink painting dial, priced at $2,800.
Medusa meets the cosmos in Versace’s new watches
Discover Versace’s SS25 watch collection, featuring the celestial V Galaxy Moonphase with aventurine dial and Greca-inspired design.
Only 8 exist: This $98K watch has Ming Dynasty enamel art
Discover the Imperial Four Nobles, a platinum watch with hand-painted cloisonné enamel dial, limited to just eight pieces.
U-Boat’s extreme dive watch costs 85% less than Rolex equivalent
U-Boat launches Profondo 10,000 MT with 10,000m water resistance, 46mm titanium case, and unique design at $4,200.
Casio’s samurai watch blends ancient and modern tech
Discover the limited-edition G-Shock MRG-B2000 Kurogane-Iro with samurai-inspired design, tsuiki hammered titanium case, and premium Japanese craftsmanship
