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Watches

Your watch says a lot about you. Men’s watches are as varied as they are practical. Learn how to take care of your timepiece and where to find the best watches, from Hublot to Apple Watch and all timepieces in between.

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ROYAL OAK SELFWINDING PERPETUAL CALENDAR

Audemars Piguet unveils a 38mm perpetual calendar in platinum and steel

Discover Audemars Piguet's new 38mm Perpetual Calendar watches, featuring a refined case size and the ultra-thin automatic Calibre 5134.
The Panerai Luminor series

Panerai re-releases its iconic original Luminor Marina watch

CITIZEN PROMASTER pilot watches

Citizen unveils its thinnest Eco-Drive watch ever made

The ALD Dual-Time series

Dennison Watch Co. revives a historic name with the new ALD Dual-Time

The Oris Classic Date

Oris and Bamford launch a limited edition ProPilot Altimeter

Bulgari Octo Roma watches

Bulgari unveils stunning new bronze and green Octo Roma watch

The Monaco Chronograph Gulf

TAG Heuer’s new Monaco Gulf is a racing legend reimagined

The Urwerk 150

Urwerk’s new UR-150 Blue Scorpion is a mechanical marvel

Lange 1815 Tourbillon

A. Lange & Söhne unveils two sublime new watchmaking masterpieces

Hamilton Khaki Pioneer

Hamilton drops new military-inspired aviation watches

Hermes H80

Hermès drops cool titanium H08 sports watches

Olivier Gantenbein, Global Associate Director of Haute Horlogerie

Bucherer Masterworks is redefining luxury watch collecting

PATRICK MAHOMES + HUBLOT

Patrick Mahomes joins Hublot as their newest brand ambassador

Kansas City Chiefs quarterback Patrick Mahomes joins Hublot as a brand ambassador, aligning his championship legacy with the Swiss watchmaker.
FREAK X CRYSTALIUM

Ulysse Nardin’s new Freak X Crystalium is a transparent marvel

Discover the Ulysse Nardin Freak X Crystalium, a transparent watch with a proprietary Crystallium case and the iconic carousel movement.
Jaeger-LeCoultre Master Grande Tradition and Ultra Thin Tourbillon Enamel

Jaeger-LeCoultre unveils two sublime enamel and grand complication watches

Discover Jaeger-LeCoultre's new Master Grande Tradition triple-axis tourbillon and Master Ultra Thin Tourbillon with grand feu enamel dials.
IWC. CURATED.

IWC launches Curated: a new digital collectibles platform for watches

Discover IWC Curated, a new digital platform using blockchain to certify ownership, history, and unlock exclusive collectibles for IWC watches.
The Tornek-Rayville TR-900 CISO M38

The Tornek-Rayville TR-900 CISO M38 is a modern military legend

Discover the Tornek-Rayville TR-900 CISO M38, a modern reissue of a military legend with a SW200 movement and 300m water resistance.
Favre Leuba Chief Skeleton watches, in green

Favre-Leuba debuts its first skeleton watch at Geneva Watch Days

Discover the Favre-Leuba Chief Skeleton, the brand's first openworked watch featuring a skeletonized FLB 4006 movement and 100m water resistance
Zenith USM Collaboration

Zenith and USM unveil a defiantly colorful chronograph collection

Discover the Zenith x USM Defy Chronograph, a limited edition watch with bold colors & the El Primero 400 movement
Garmin fēnix 8 Pro smart watch

From workouts to weather alerts: Garmin packs it all into one smart watch

As technology advances, we see more impressive gadgets, wearables, and devices designed to improve our fitness. I’ve used simple running tracking apps on my phone before, and I definitely experienced the benefits. While it’s important not to overthink and get too caught up in the numbers and data, tracking your progress can help motivate you […]
PIONEER FLYING HOURS

H. Moser’s new Pioneer Flying Hours is a minimalist marvel

Discover the H. Moser Pioneer Flying Hours, a minimalist jumping hour watch with a stunning fumé dial and in-house HMC 809 movement.
The new Modello Quattro UT4-SPT “NASA Artemis II"

Unimatic and Massena Lab unveil a NASA-inspired meteorite watch

Discover the Unimatic x Massena Lab Modello Quattro U4-T-SPW, a NASA-inspired titanium watch with a unique Gibeon meteorite dial.
Promotional posted for the Grand Seiko SBGA407G with Spring Drive.

Why the future of luxury watchmaking isn’t just Swiss anymore

Discover how Japanese, Chinese, and independent watchmakers are rivaling Swiss brands with precision, innovation, and artistry.
Jack mason Official Root Beer GMT Watch

Jack Mason drops official Root Beer GMT that isn’t a Rolex

Texas watchmaker Jack Mason teams with A&W to create the first official Root Beer GMT, challenging Rolex's soda-themed monopoly. The limited edition Strat-o-timer features orange and brown colorway inspired by the classic beverage brand.
ENDEAVOUR PERPETUAL CALENDAR SMOKED SALMON

H. Moser’s new salmon perpetual calendar is pure minimalism

Discover the H. Moser Endeavour Perpetual Calendar with a stunning smoked salmon dial, offering minimalist design and high horology complication.
Patek Philippe 1518 steel

A steel Patek Philippe ref. 1518 could break auction records

Rare Steel Patek Philippe 1518 to be auctioned by Phillips
NFL Team Edition collections

Breitling unveils bold new NFL watch collection for 2025

Discover Breitling's new NFL watch collection, featuring team-branded Chronomat, Avenger, and Superocean models with custom dials and ceramic bezels.
Overseas Perpetual Calendar Ultra-thin

Vacheron’s new ultra-thin perpetual calendar is pure horology

Discover Vacheron Constantin's Overseas Perpetual Calendar Ultra-Thin, featuring a new calibre in an 8.43mm case that redefines elegance
The Paulin Mara

Paulin Watches dives in with its elegant new Mara timepiece

Discover the Paulin Mara, the brand's first dive watch. Featuring 300m water resistance, a Sellita SW200 movement, and minimalist design.
Piaget ultra-thin Altiplano duo

Piaget goes green with ultra-thin Altiplano duo

Piaget introduces two new Altiplano models in sophisticated khaki green and yellow gold. The Ultimate Concept Tourbillon maintains its record 2mm thickness while the 910P delivers ultra-thin elegance at 4.3mm in the collection's first yellow gold case.
The TORIC Petite Seconde

Parmigiani’s new Toric redefines modern dress watch elegance

Discover Parmigiani's new Toric Petite Seconde dress watches with in-house Calibre PF780, Doric-inspired cases, and elegant nature-toned dials.
Parmigiani Fleurier new Tokyo store

Parmigiani Fleurier opens first Asian boutique in Tokyo’s Ginza

Swiss luxury watchmaker Parmigiani Fleurier opens its first Asian boutique in Tokyo's prestigious Ginza district. The two-level flagship on Chuo-dori represents the brand's commitment to the Japanese market despite industry headwinds.
The Favre-Leuba Chief Chronograph, in two new colors

Favre-Leuba’s new Chief Chronograph is a retro racing revival

Discover the Favre-Leuba Chief Chronograph re-edition in British Racing Green & Dune—a vintage-inspired luxury sports watch with a Valjoux 7750.
OVNI JUMPING HOUR (FOUNDERS EDITION)

Isotope’s new OVNI Jumping Hour is a retro-futuristic marvel

Discover the Isotope OVNI Jumping Hour Founder's Edition, a retro-futuristic watch with a mesmerizing fumé dial and jumping hour complication.
CHRONOMASTER SPORT METEORITE

Zenith’s space-forged chronograph goes worldwide

Zenith brings its meteorite-dialed Chronomaster Sport to global markets, featuring authentic space fragments with unique Widmanstätten patterns. The $17,500 chronograph combines celestial materials with the brand's legendary El Primero 3600 movement.
The MING 57.04 Iris

MING’s 57.04 Iris is a masterpiece of light and texture

Discover the Ming 57.04 Iris, a stunning titanium watch with a multi-layer dial that creates a mesmerizing play of light and texture.
Wild ONE, Norqain x Stan the Man

Norqain & Stan Wawrinka serve up a bold new skeleton watch

Discover the limited Norqain Wild One Skeleton for Stan Wawrinka—a bold, skeletonized luxury sports watch built for champions.
THE SSNAV AUTO SQUADRON

Marathon’s new arctic watch is a masterpiece of military precision

Discover the Marathon S-SNAV Type II Arctic automatic—a sterile dial, Tritium-powered mil-spec watch built for extreme conditions and luxury tool watch collectors.
TAG Heuer's latest releases

TAG Heuer embraces digital exclusivity with new online-only models

Discover TAG Heuer's new online-only watch collection, featuring exclusive Formula 1 & Connected models that blend Swiss luxury with digital innovation.
The ESSENCE COLLECTION, in white

Mondaine’s new white Essence collection is pure minimalist luxury

Discover the new Mondaine Essence White watches—Swiss-made minimalist luxury with a pristine white dial and integrated bracelet.
The ARTELIER S series

Oris redefines elegance with its timeless new Artelier collection

Discover the new Oris Artelier collection—elegant, Swiss Made automatic watches featuring minimalist dials, classic proportions, and refined style.
Maurice Lacroix released the AIKON

Maurice Lacroix goes carbon with new AIKONIC collection

Maurice Lacroix expands its popular AIKON family with the new AIKONIC collection, featuring distinctive carbon dials, ceramic bezels, and a patented quick-change strap system. Each piece showcases innovative Swiss craftsmanship from the Jura region.
The BAKLAVA x G-SHOCK DESERT KING GA2100AB25-5A

Casio and Baklava’s ‘Desert King’ is a rugged luxury statement

Discover the G-SHOCK x BAKLAVA Desert King chronograph—a rugged, limited-edition timepiece blending streetwear style with legendary durability.
The Glashuette Original 70s chronograph

Glashütte’s retro chronograph is a masterclass in German watchmaking

Discover the Glashütte Original Seventies Chronograph Panorama Date—a fusion of 1970s design and Saxon watchmaking brilliance.
Businessman checking time on his wristwatch. men's hand with a watch.

Why these 7 watches are smart style statements

Discover the 7 best luxury watches worth investing in and 2 overhyped models to avoid. Expert insights on value retention, brands, and smart collector choices.
Breguet Classique Souscription 2025 back

250 years of Breguet: How this watchmaker defined luxury and innovation

Celebrating 250 years of Breguet - from Marie-Antoinette's watch to the Tourbillon, discover how this legendary brand shaped horology forever.
The Duality II

Nodus’s new GMT proves luxury doesn’t require luxury pricing

Discover the Nodus Duality II Drift Blue Contrail GMT - a true luxury-grade GMT watch with microbrand pricing and Swiss-level craftsmanship.
omegas turquoise aqua terra is horological eye candy

Omega’s turquoise Aqua Terra is horological eye candy

Discover Omega’s stunning Aqua Terra 150M with a turquoise dial—a blend of Swiss precision, vibrant aesthetics, and sporty elegance
The Black & Gold Series

G-Shock’s new black and gold watches blend luxury with toughness

Discover G-SHOCK’s latest black and gold collection—where rugged durability meets luxury styling in analog-digital perfection.
Breitling drops IRONMAN watches

Breitling drops tough IRONMAN watches built for Champions

Swiss watchmaker Breitling unveils two limited edition Endurance Pro models celebrating IRONMAN's 2025 World Championships. The titanium and ultra-light Breitlight versions feature championship-specific designs and robust SuperQuartz movements perfect for extreme athletes.

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