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Girard-Perregaux Celebrates 50 Years of the Laureato, an Iconic Sports Watch, With Four New Models
Girard-Perregaux has launched the Laureato Fifty collection, commemorating five decades of the Laureato, the Swiss maison’s celebrated luxury sports watch. The Laureato Fifty collection introduces four new models, including a 39mm Blue Enamel reference featuring the first in-house enamel dial ever fitted to a Laureato. For those fond of smaller watches, the new Laureato is […] -
This Swiss-Japanese Collaboration Is the Prettiest Watch of 2026 So Far
Zenith has partnered with Naoya Hida & Co. to launch an ultra-limited release watch. The G.F.J. Calibre 135 Double Signed with Naoya Hida & Co. pairs Zenith’s legendary Calibre 135 movement—one of the most decorated chronometer calibres in watchmaking—with Hida’s celebrated minimalistic design. Paying homage to an ancient and venerated Japanese art, Noaya paints each […] -
Audemars Piguet Unveils Three New Royal Oak Offshore Chronographs
Audemars Piguet is making headlines again—but not because of civic unrest sparked by candy-colored pocket watches dangling from lanyards. The Swiss watchmaker has expanded its Royal Oak Offshore lineup with three new 37 mm Selfwinding Chronograph models. The new Calibre 6401 movement allows for a slimmer case profile in this latest generation of Offshores. Sapphire […] -
Restoration before invention: Parmigiani launches a 30th anniversary with the Carillon Tourbillon
When you think of luxury watchmakers, you often think of pieces over a century old, calling back to the origins of horology for on-the-go. But that doesn’t mean the watchmakers need to be old-school. The best of the best can take that old feel and honor the past while striving forward to the future. That […] -
Rain, rain, don’t go away; stick around for another day
We’re at the end of May, which means we’re starting to look dreadfully hot days dead in the face. The humidity is about to rise, and the sun is about to bounce off the pavement to bake us all like chickens. That may be a bit dramatic, but as the temps start to rise, we […] -
Zenith gets in on America’s 250th birthday with Chronomaster Revival Liberty II
Zenith is a watch company built on stories and journeys. A couple of years ago, I got to sit down with a C-suite exec and listened to the story of the origins of the name; a tale of the founder summiting a mountain and staring at the stars, feeling as though he experienced the Zenith […] -
Summer style: Adopt the summer scarf with Orlebar Brown
Summer is here, and that means it is time to buckle down on the summer style and LOOK hot without BEING hot. Let’s be honest, style is a lot easier in the spring and summer when you don’t have to worry about extreme temperatures. Winter style is covered up by big coats, while the summer […] -
How Rolex Is Reshaping the Pre-Owned Watch World
Buying a used Rolex has, for several decades now, been a bit of a treasure hunt. You could wander into a tiny shop tucked away between a tailor and a tobacconist, look into a tray of watches under a warm yellow light, and ask questions with answers that weren’t always neatly packaged. Who owned it […] -
Omega just dropped James Bond’s new watch, but it won’t be live action quite yet
We have been waiting for 5 years for a new James Bond. But, alas, the powers that be at Amazon and MGM are taking their sweet time moving it forward. Which, practicality says, is a good thing. But, dammit, I am impatient and need some Bond in my life. Lucky for all the other James […] -
The $400 Watch That Broke the World (And What That Says About All of Us)
Let’s set the mood for a second. We’re outside a Swatch store in the suburbs of Paris. A crowd is fighting and jostling forward as French riot police fire tear gas. No, this isn’t the apocalypse, but the launch of Audemars Piguet X Swatch Royal Pop. The collaboration is between 2 brands that sit at […] -
The Citizen Attesa gets the James Bond treatment in Amazon Prime’s new Jack Ryan outing
If you have been reading anything of mine in the last couple of years, you may have picked up on the fact that I am a massive James Bond fan and a huge chronophile. I love a good watch, and the fact that James Bond is one of the reasons I got into watches just […] -
Dress for the emotional experience and message you want to deliver: A style lesson from CNN anchor Brad Smith
I have been in men’s style for a long time. From selling suits to being a personal stylist to writing about the style world, I have come into contact with a lot of people who have a lot to say and a lot of influence over what people wear. Designers, influencers, and brand owners all […] -
Tag Heuer just dropped an Indy 500 watch — and only 1,110 people will own one
When TAG Heuer and the Indianapolis Motor Speedway team up, they’ve got thirteen collaborations’ worth of muscle memory to draw from. The latest result is the TAG Heuer Formula 1 Solargraph X Indy 500, and this 38mm limited edition that makes a strong case for being the most technically compelling entry in the entire Formula […] -
Cassette Studio gives collectors what they need to wear their luxury collectable
The luxury watch world is filled with dedicated collectors. Those collectors go from release to release, voicing thoughts and opinions that you can find all over the internet. There is no shortage of feedback if you are a manufacturer. Of course, they absolutely love the limited edition release windows and the rare find. And nothing […] -
Mother’s Day Gift Guide
If your mom is anything like mine, she is a brilliantly strong and capable woman who had to put up with a lot of crap thanks to my ability to be an absolute terror. Since she had to put up with nearly two dozen years of chasing, protecting, and disciplining someone who decided at the moment he could walk, it wasn’t gonna be easy; any gift I give her for Mother’s Day has to be out of this world. -
The new Laureato Chronograph 42 from Girard-Perregaux is the sporty chic watch you need this summer
As the summer approaches, you are going to start looking into your wardrobe for the places you need to upgrade. One of the often overlooked areas to update is the watch. Now, as a self-proclaimed chronophile, I will admit I am a little biased. But the truth is, your watch can elevate your summer wardrobe […] -
Herschel Supply Company enters the golf market with a travel-first bag collection
Herschel Supply Company has built its reputation on the idea that how you carry your stuff says something about where you’re going. Now, the Vancouver-based brand is teeing up a new chapter. The company has officially launched Herschel Supply Golf, its first-ever golf-specific collection, and it’s rooted in the same ethos that made the brand […] -
SeaVees’ new landing boat shoe is their most personal project yet
SeaVees has never been a brand that chases trends. Since its founding back in 1964, the California-based footwear label has carved out a lane defined by quiet craftsmanship, heritage materials, and a deep respect for American manufacturing. Now, the brand is releasing what may be its most meaningful collaboration to date: the Landing Boat Shoe, […] -
The Seiko Prospex PADI Special Edition is 20% off, and a stunning green dial dive watch for $500 is worth knowing about
The Seiko Prospex has been a reference point in accessible dive watch design for decades, and the PADI Special Edition SRPL53 is the version of that story with the most personality. It’s down to $500, a $125 saving off its $625 list price, and the green crosshair dial and PADI endorsement make this a Prospex […] -
Let Paul Fredrick help you learn to peacock at the Kentucky Derby (and every day after)
The Kentucky Derby is one of the biggest sports moments of the year. And while we love the performance of the horses and the mint juleps, I have a soft spot for the outfits. I got my start in the menswear world by selling suits. And while most of my clients were there for the […] -
In partnership with Donahugh By CharlesBorn for the Rebel-Elegance Crowd: Donahugh By Charles Redefines Luxury
In a world of prestige eyewear, there is a kind of frame that demands to be noticed rather than understood. Defined by gaudy logos, recycled silhouettes, and pricing that is more about the brand than the object’s value in hand. Eventually, it all boils down to the same predictable language, speaking the dialect of modern […] -
Who better to help Luminox continue their SEAL legacy, than a SEAL?
Ever since I was a child, I have loved everything special forces. I grew up watching Chuck Norris in Delta Force. I saw Steven Segal as a SEAL in Under Siege. Who could forget Nic Cage as an Ary Ranger in Con Air? Am I the only one who includes that here? In any case, […] -
Zenith revisits the past with the new Chronomaster Revival A384
I consider myself a bit of a chronophile. I am in love with a good watch. When I meet someone new, the very first thing I notice about them is what they wear on their wrist. It isn’t a status thing. It isn’t a judgmental thing. It is merely a curiosity. A pull to notice […] -
Buck Mason doubles down on Americana with new partnership
There are style icons, and then there are the people behind them. There are moments in history when a stylish man sees a shift. He notices when an icon is born. He grabs the garment, defines it for himself, and then lets history build it into a legend. The style icons I am talking about […] -
Sporty Americana: Why Jack Carlson’s J. Press is my spring/summer go-to
Earlier this year, I attended the J. Press Fashion Week show. I was most pleased to see summer sports represented, with rowing oars, bicycles, and bare feet appropriate for boats on the runway. More recently, the brand launched a collaboration with Only NY, inspired by vintage sports apparel, and a capsule collection with Alex Mill featuring cricket sweaters and […] -
Rugby is more than a sport on the rise, it is the return of a style staple
The biggest style hack in the world is to stick to the classics. Keeping your suits away from the trendy cuts and flashy patterns. Ignoring all the garments of the moment and filling your wardrobe with the tried and true items that never go out of style. That doesn’t mean you can’t indulge in the […] -
The Frederique Constant Highlife Heartbeat is down to $1,649, and the blue dial and heartbeat aperture make it genuinely hard to put down
Swiss watchmaking at this price tends to split into two camps: watches that look the part but don’t show you anything, and watches that give you a window into the movement underneath. The Frederique Constant Highlife Heartbeat FC-310N4NH6B sits firmly in the second group. It’s down to $1,649 at Amazon, a $546 saving off its […] -
The best debuts from Watches and Wonders 2026
Watches and Wonders is a must-see every year for lovers of wrist adornments the world over. Some would call it the Super Bowl for the chronophiles. For me, I am a huge fan of watches and, even though I only learned about it a few years ago, Watches and Wonders has been on my bucket […] -
Beyond Palexpo: Why Chronopolis Might Be the Most Interesting Place to Be During Geneva Watch Week
Every April, Geneva becomes an even more remarkable place. For one week, it becomes the undisputed center of the watch world, and the action spills out way beyond the main stage. Palexpo, a large convention center in Geneva, hosts Watches and Wonders, and that’s where the big guys show off. Rolex, Patek Philippe, and this […] -
A Japanese automatic with 200M water resistance and a striking orange strap for $358: the Bulova Marine Star is on sale
The Bulova Marine Star Series A is not a watch that tries to blend in, and at $358.76 it doesn’t need to. That’s a $291 saving off its $650 list price for a Japanese automatic with 200M water resistance, a two-tone stainless steel case, and an orange silicone strap that commits fully to the maritime […] -
What the New Arrivals Tell Us About What Watches and Wonders is Becoming
Not that long ago, a different version of Watches and Wonders existed in the public imagination. It was hushed voices, marble floors, appointment-only theatrics; a place where brands like Cartier and Vacheron Constantin would unveil their most significant work to a curated audience of journalists, retailers, and collectors who had knowledge of what exactly they […] -
The 5 watches under $5,000 that prove you don’t need to spend more
Something shifts when you hit the $5,000 mark. Below it, you are constantly negotiating between quality and compromise. Above it, that negotiation largely disappears. This is where Swiss manufacturers begin to offer their own in-house movements, where dial finishing starts to reward the kind of close attention most people never give it, and where the […] -
Rugby Shirts for Lovers of the Game and Beyond
When I think of the classic rugby shirt, I don’t think of the splash it’s made at Fashion Weeks in recent years. For me, it’s about matches at Twickenham, Six Nations season (the most wonderful time of the year), and how the rugger iconifies my own Transatlantic customs. I also think of the time my […] -
Welcome to the Party: The New Arrivals I Can’t Wait to See at Watches and Wonders 2026
Every April, Geneva basically becomes the horological equivalent of the Met Gala. Everyone who’s anyone will be there; whoever doesn’t show up is conspicuous in their absence, and there is always at least one surprise guest who gets whispered about to such a loud level that it might as well not even be whispers anymore. […] -
The Tissot PRX Damascus Steel drops to $951, and it’s the most visually distinctive version of an already iconic watch
The Tissot PRX has earned its reputation as one of the most compelling Swiss automatics under $1,500, and the Damascus Steel variant takes that a step further with a marbled case finish that genuinely sets it apart from anything else at this price. It’s down to $951.80 at Amazon in the Big Spring Sale, a […] -
How culture shapes luxury watch choices in Portugal and America
Across the Atlantic, there is a profound divergence in how cultures perceive and value luxury timepieces. This fascinating dichotomy between European subtlety and American confidence represents one of the most compelling narratives in contemporary watch collecting, offering insights that transcend mere market trends to reveal how we communicate through what we wear on our wrists. […] -
Built for the Moment: Nike Builds the USMNT’s 2026 World Cup Kit From the Inside Out
U.S. Soccer and Nike have revealed new kits for the USMNT to be worn at the 2026 FIFA World Cup. The uniforms feature an athlete-driven design, with contrasting bold and subdued attitudes for the home and away versions, respectively. The vibrant home jersey features undulating red stripes reminiscent of the American flag, while the away […] -
Watches and Wonders 2026: Everything You Need to Know
Every April, Geneva becomes the focal point of the watch world. Brands that spend eleven months working from ateliers, boutiques and factory floors converge on the city for one week to present their most important work of the year to press, retailers and an increasingly engaged public. It is the biggest event in the watch […] -
Save $546 on this Frederique Constant automatic: a skeletonized heartbeat watch for under $1,700
Frederique Constant doesn’t get the same headline attention as some of the bigger Swiss names, but that’s part of what makes deals like this one worth flagging. The Highlife Heartbeat FC-310N4NH6B is down to $1,649 at Amazon, a $546 saving off its $2,195 list price, and it’s a genuinely well-specified automatic watch at a price […] -
Oscars best dressed: Here are the 6 men who stole the red carpet
If you have been living under a rock or off the internet, TV, podcast, etc., for the last week, you may not know that the 98th Academy Awards took place last night. The Oscars celebration is one of the biggest nights of the year for film buffs across the globe as Hollywood’s biggest names come […] -
Chrono24 just revealed America’s best-selling watches
Everyone has their opinion on what the best watch is or which one is the latest trending must-have piece. Although each season and year come with their fair share of must-haves and standout pieces, the real tell-tale sign of a watch’s command over the industry is in the purchasing data. Taking a closer look at […] -
Burberry celebrates 170 years with its most iconic campaign yet
The Burberry trench coat is one of the very few garments permanently embedded in menswear. It has been worn by soldiers, detectives, film actors, and heads of state. It has appeared on every runway worth watching and in every wardrobe worth admiring. Now, to mark 170 years of the brand, Burberry has made the trench […] -
Parmigiani Fleurier Tonda PF Agave Rose Gold Review: The Art of Restraint
There is a type of confidence that does not announce itself. It doesn’t need to. That confidence exists in the Parmigiani Fleurier Tonda PF Agave Rose Gold, and spending time with it on the wrist reveals exactly what the brand has been quietly building toward: something extraordinary that feels completely effortless. Parmigiani is a brand […] -
How to dress like JFK Jr.: The style guide inspired by Hulu’s Love Story
If you have spent any time online over the past few weeks, you will already be aware of Love Story, the new FX and Hulu series about the relationship between John F. Kennedy Jr. and Carolyn Bessette, created by Ryan Murphy. Since its premiere on February 12, the show has not left the cultural conversation. […] -
From fit lifestyles to lifestyle fits: Fabletics adds denim
There are brands that are front of mind when you think of specific men’s dress codes. If you are dressing up in something elevated, then there are brands like Tom Ford. When you want some great workwear, Taylor Stitch is an easy go-to. And if you are working off those extra few drinks you’ve had […] -
Save $35 on the Karhu Aria 95: a retro runner with a fit that most sneakers can’t match
Karhu doesn’t get nearly the name recognition it deserves in the sneaker world, which is part of what makes deals like this one worth flagging. The Aria 95 is down to $105 at Bespoke Post, a 25% cut on a retro runner that pairs old-school Finnish design with a fit system most modern sneakers still […] -
Kith x Armani is the suit collab no one saw coming
At the cusp of a new Spring season, Kith is pulling out all the stops for its newest luxury collaboration you probably didn’t realize you needed. Joining forces with Giorgio Armani, the luxury street brand pulls from the design house’s decades of experience on tailored pieces. Far from another collaboration that simply swaps logos, this […] -
The 5 Watches Every Man Needs to Build a Serious Collection (For Under $2,500)
Building a serious watch collection does not begin with an heirloom piece or a rare vintage find. It begins with a decision: to wear something that signals you understand quality, that you have done your research, and that you are not simply buying a name. The $1,500 to $2,500 range is where that decision gets […] -
The art of the image: Style experts Triston and Ilaria break down building a look
Stylist to the stars, Ilaria, stops by The Manual to dissect the current state of men’s celebrity style. In this exclusive tête-à-tête, she and Triston delve into the nuances of crafting a powerful public image, the challenges of client relationships, and the one timeless rule every man should follow. Read the full conversation between two […] -
Tag Heuer’s new F1 smartwatch changes for every race
Serving as the official timekeeper for Formula 1 from 1992 to 2003, and again from 2025 to present, Tag Heuer’s presence in the motorsport has been a crucial part of both brands’ history. What first began in 1971, when Heuer became the first watch brand to sponsor a Formula 1 team, has quickly turned into […]