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IWC’s newest Big Pilot honors 140 years of Mercedes-Benz
IWC's limited-edition Big Pilot marks Mercedes-Benz's 140th anniversary with its ProSet calendar. -
A love letter to Seigo Neckwear: Decades of a New York staple
On Buying Ties From The Most Dapper Man in Manhattan -
Albishorn’s tide-tracking chronograph just got two new dials
The Classic and Classic Fumé colorways carry over Albishorn's patented 10-minute regatta countdown and tide-indication bezel. -
New Balance just built its most ambitious Made in USA sneaker yet
The 2040v5 uses Horween nubuck leather and a dual carbon-fiber plate setup. -
VERO and Shwood’s new Smokey Bear set pairs a watch with matching sunglasses
VERO and Shwood's Portland-made Smokey Bear collab supports wildfire prevention. -
Timex’s latest digital watch is stuck in the best version of the ’80s
Timex's new Retroware Digital is a brand-new watch dressed up in vintage curves. -
Yema’s bronze dive watch gets a gold-flecked makeover
Yema's Superman Bronze CMM.10 adds three gilt dial colors starting at $1,899. -
Seiko’s newest 145th anniversary watches go all-in on purple
Seiko has unveiled its third and final 145th-anniversary series, a six-watch menagerie built around what the brand calls “Edo purple.” The color dates back to Japan’s Edo period (1603-1868), when Tokyo was still known as Edo, and it’s been treated as a signature regional shade ever since. The lineup spans six different collections: a Prospex […] -
Seiko’s new watch is a tiny tribute to a tinier Honda scooter
Seiko's $375 HDB010 marks 45 years of Honda's folding MOTOCOMPO scooter. -
Your summer shades are tired, it may be time for an upgrade with KREWE’s expert advice
Expert with KREWE gives us tips on elevating your sunglasses -
Panerai’s new insanely light Luminor Marina goes full carbon fiber
Panerai's Carbotech Luminor Marina PAM01707 is 64% lighter than titanium at 44mm. -
&SONS brings back the jacket Steve McQueen wore in “The Great Escape”
&SONS teamed with The McQueen Estate on a vintage-washed A2 jacket, now in the U.S. -
Bulova’s new Shelby Racer Chronograph is inspired by the Daytona Coupe
Bulova and Shelby's new chronograph draws from the 50th Anniversary Daytona Coupe. -
The Gentleman’s Guide to Wedding Attire
Navigate men's wedding attire with some of the best of the best picks of the summer -
TAG Heuer just brought back its best Japanese racing collab
TAG Heuer's Carrera Chronograph x Team Ikuzawa draws its look from vintage Heuer Roadmaster stopwatches. -
Celebrate the 80th anniversary of Ferrari in Boca Raton this winter
Nearly a century on display at the 36th Palm Beach Cavallino Classic at The Boca Raton -
Red Wing’s newest boot color is too blue to be true
Red Wing's 8809 Classic Moc arrives in an exclusive Tidal Blue Muleskinner leather. -
Todd Snyder and Timex just gave the Marlin a mesh bracelet
The Timex x Todd Snyder Marlin Mesh comes in three sunray dial colors, launching at $199. -
MING’s newest watch has a dial made of pewter
MING's 37.06 Royal Selangor pairs a hand-hammered pewter dial with a titanium case -
Luminox’s latest Navy SEAL watch hides a message in the dark
Luminox's Navy SEAL 3500 Semper Fortis reveals a Latin phrase in Super-LumiNova after dark. -
This under-the-radar German brand just dropped a slick new dive watch
Hanhart's Aquasphere Matte Black adds a 30-bar case and helium escape valve to its dive watch line. -
Union Glashütte’s new chronograph looks like a vintage race car dashboard
Union Glashütte's limited Averin Chronograph pulls its colors from 1970s and '80s racing stripes. -
For the love of Italy: Hockerty releases 14 looks with inspiration from 14 Italian locations
Color pallets, textures, and imagination. All the best inspiration coming from the Italian fashion -
Citizen’s Tsuyosa Shore gets a vintage-leaning limited edition
Citizen is adding a new limited-edition model to its Tsuyosa Shore line, and it’s got a great look to it if I say so myself. The Tokyo-based watchmaker’s new drop features a deep black dial, with a gradient effect and a textured surface that catches light differently depending on the angle. A warm gold bezel […] -
Nomos just made its smallest watch even more interesting
Nomos Tetra 27 adds white and duo versions, hand-wound, 27.5mm, from $2,090. -
Dress like an iconic interior designer with J.McLaughlin’s new collaboration
J.McLaughlin pairs with legendary interior designer Mark Sikes for a once in a lifetime collection. -
The path of least resistance is crowded: 5.11 launches ‘I am 5.11’
Motocross pro Carey Hart and NASCAR driver Hailie Deegan sign on as ambassadors who push boundaries -
H. Moser’s new $440,000 watch chimes the time out loud, and lets you watch it happen
H. Moser's Endeavour Cosmic Rain moves its minute-repeater chiming mechanism to the dial side. Just 20 exist. -
Swatch’s new gold MoonSwatch is priced like it’s 1969
Swatch's Mission to the Moon 1969 has 11 grams of real gold, priced at 1969 rates -
Breitling’s new Top Time is a wearable tribute to the Aston Martin DB5
Breitling just released a trio of heaters: the Top Time B01 Chronograph 41 Tribute to Aston Martin DB5, a three-edition collaboration with the British carmaker. The connection between the Swiss watchmaker and the British car company runs back to 1965, when a Top Time ref. 2002 appeared on Sean Connery’s wrist in Thunderball, worn alongside […] -
Look to the sky for these space themed watches
These 5 space themed watches will have you seeing stars -
Legendary designer has a project coming up you may not know about
Legendary designer, Tom Ford, is writing and directing a film adapting the Anne Rice novel, Cry to Heaven -
The ‘Dad Reset’ is on the horizon: Megan Collins leads the charge
Founder of Style Girlfriend gives dads the confidence to level up -
Shinola’s new blacked-out Mackinac Night Race revives a rare sailing complication
Shinola has made watches about Detroit, about the Apollo program, and about a lake monster. Its newest one is about a sailboat race, and damn, is it good-looking. The Detroit-based brand is launching the Mackinac Night Race, a limited edition built around the yacht timer — the countdown complication used to time the start of […] -
The West is a statement look with TAFT’s new edit
TAFT Longhorn collection gives you a stylish look with a little western flare -
Windup Chicago proves the watch fair is still the best room in the business
Plenty of watch events would strike any reasonable observer as “just fine.” Windup Chicago, on the other hand, cleared that bar before I got to the first table. The roving fair, which ran July 10 through 12 at Morgan MFG in Chicago, is back for its fifth year in the city overall. It’s the third […] -
Hockerty wants color to stand out this summer with new Color Edit
The summer is in full swing. That means you are likely dealing with the rising temperatures to the point that you are sitting back and missing the blizzards of January. I remember standing on the corner of a street in New York and watching the snowflakes fall, thinking, “I can’t wait for summer and baseball.” […] -
Luminox’s new Adventure Watch trades tactical black for a weathered, vintage look
Luminox's new $795 Adventure Watch is a Swiss field watch with a pre-aged IP Antique finish -
What sailors in the Race to Mackinac, America’s oldest freshwater race, wear on their wrists
The Race to Mackinac has been run since 1898, when five boats set out from Chicago. Today it covers 333 statute miles up Lake Michigan, crosses into Lake Huron at the Straits of Mackinac, and finishes off Mackinac Island — and it is not an easy voyage. It is also not a gentle one. Sustained […] -
Luminox goes full stealth with a new all-steel Navy SEAL Foundation watch
Luminox built its name on lightweight, strap-bound tool watches. Now, it’s trying a slightly different tack. The Swiss-made, American-founded brand just added a fully blacked-out, all-steel model — the XS.3228.NSF — to its Navy SEAL Foundation 3220 Series, a collaboration that dates back to 2020. The big change here is the finish. The 43mm case, […] -
Even If You Don’t Golf, You’ll Want to Wear This New Fabletics x Malbon Collection
New polos, dresses, trousers, and accessories bring streetwear-inspired style to the fairway -
Zenith drops a pair of DEFY Extreme editions in two in-your-face colors
Zenith's new DEFY Extreme editions arrive in violet titanium and forged-carbon lapis lazuli. -
Amberjack’s Axis sneaker delivers premium-leather comfort at a fraction of luxury sneaker pricing
The Amberjack Axis is a $185 Portugal-made sneaker with full-grain leather, athletic EVA cushioning, and arch support built for all-day wear -
The 5 suit brands you need to know to build your first suit wardrobe: Including the first aspirational one
Building a suit wardrobe starts with the brands you can trust -
Longines refreshes its cult-favorite central power reserve in light blue
Longines has been around since 1832, which makes it one of the oldest continuously operating watchmakers on Earth — old enough to have spent decades strapped to the wrists of aviators and explorers before most brands existed. So when the Saint-Imier company, now part of the Swiss giant Swatch Group, revives something from its own […] -
Shohei Ohtani’s newest Seiko is out of this world
The Seiko Star Time, presented to Shohei Ohtani on July 3, marks his tenth year as a Seiko ambassador. It’s not for sale, will never be for sale, and there’s exactly one on Earth — currently strapped to the best baseball player alive. Oh, and also? It looks absolutely nuts. Instead of hands, the Star […] -
The Internet Killed Expertise and Then Made It Cool Again
We’ve gone through a little period that I like to call the “Dark Ages of Knowing Things,” when the internet had an entire generation of men convinced they no longer needed experts. Why would they? Everything was available at the drop of a hat, and with one Google search, you could have the world at […] -
The Best Men’s Style Picks for FIFA World Cup 2026: What to Wear from Takeoff to Kickoff
FIFA 2026 provides a global amphitheater for sport, people, and culture to converge. Not only do the world’s best football players compete for the crown, but devoted fans have opportunities for travel and spectacle, visiting new places while cheering on their national team. It’s a true celebration. And when participating in a once-in-a-lifetime event, it […] -
Christopher Nolan and Hamilton made a bronze watch fit for The Odyssey
Here’s a first for a company that’s spent decades sticking its watches into movies: this one was built for a film it can never actually appear in. That’s the twist on the Khaki Field Auto The Odyssey Limited Edition, Hamilton’s latest team-up with Christopher Nolan tied to his upcoming epic The Odyssey (in theaters July […] -
VERO Watches drops a watch reminding you forest fire prevention is all you
VERO Watches is built to find the man who embraces his lineage. I am not talking about his nationality. I am not talking about his race or his heritage. I am talking about the lineage that brought us from the caves and the frontier to the more civilized and modernized world we recognize today. These […]
