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Adidas and Mercedes-AMG F1 launch Silver Arrows fanwear collection before British Grand Prix

The Silver Arrow collection is on sale worldwide at select Adidas retailers and the Adidas website.

By Bruce Brown Jun 27, 2025 2:02 PM

F1 drivers George Russell and Kimi Antonelli wearing Mercedes fan wear with a Mercedes-Benz W196 racecar. — Adidas

Working with the Mercedes-AMG Petronas F1 team, Adidas launched the Silver Arrow pack, a collection of fanwear inspired by the Mercedes-Benz W196 race car. Current Mercedes F1 drivers George Russell and Kimi Antonelli posed with items from the Silver Arrow collection along with professional models.

Why celebrate the W196?

Three models wearing Adidas Mercedes teamwear.
The W196 wasn’t the first Silver Arrow. The first Mercedes to be called a Silver Arrow was the Mercedes W25, which debuted in 1934. However, driver Juan Fangio won the 1954 and 1955 F1 World Championships with the W196, which was among the several models referred to by the group name. The Adidas Silver Arrow collection celebrates the 70th anniversary of the W196’s first F1 Championship season.

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The Silver Arrow nomenclature originated, according to stories from the time, when Mercedes had to remove the paint from one of its race cars at the last minute to meet a weight classification. Onlookers said when the car raced, it looked like a silver arrow, and the name stuck.

The Silver Arrow collection

F1 driver Kimi Antonelli wearing Adidas Mercedes racewear. — Adidas

The Silver Arrow collection is on sale worldwide at select Adidas retailers and on the Adidas website. With the collection’s distinctive grey and silver tones, fans wearing items from the collection will show their support for the team in time for the British Grand Prix, which occurs from July 4 to 6, 2025.

The Adidas and Mercedes-AMG Petronas F1 Silver Arrows collection includes caps, t-shirts, sweaters, sweatshirts, pants, shorts, loungewear, fleece, hoodies, and accessories. The hoodie is special because it has a tartan pattern lining that matches the pattern on the seating of the W196.

F1 driver George Russell wearing Adidas Mercedes fan wear. — Adidas

Bruce Brown Contributing Editor As a Contributing Editor to the Auto teams at Digital Trends and TheManual.com, Bruce… Read Full Bio

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