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Cardo launches Beyond GTS and GT smart helmets for connected riders
Cardo Systems has officially stepped into the helmet game with something big. The company best known for its Bluetooth communicators just introduced its first fully integrated helmets, the Beyond GTS and Beyond GT. These aren’t just lids with speakers tucked inside. They’re the result of two decades of communication tech and four years of focused […] -
F1 Vegas just got more luxurious with this $120K jet experience
Formula 1 weekends are already over the top, but this one’s for the jet set. -
Max Verstappen’s comeback heats up the 2025 F1 championship race
Reigning Champion Max Verstappen is still trailing in points, but the Red Bull Racing F1 driver is catching up fast in the 2025 Formula 1 Drivers’ Championship competition. McLaren drivers Oscar Piastri and Lando Norris, the early-season favorites, have led the field through the 20 races to date. But nobody puts Max in the corner. […] -
Bentley honors three classic sedans with 2025 Flying Spur tributes
Bentley’s history is full of landmark sedans that redefined the brand, and 2025 brings three of them back into the spotlight. To celebrate 60 years of the 1965 T Series, 40 years of the 1985 Turbo R, and 20 years of the first 2005 Continental Flying Spur, Bentley Mulliner has created three one-off Flying Spurs […] -
Maserati’s new GT2 hits the U.S. with a nod to Indy 500 history
Maserati brought its motorsport heritage back to American soil as the Trident brand made a high-profile appearance at GT America powered by AWS at the Indianapolis Motor Speedway. The event marked the U.S. debut of the Maserati GT2 race car, following its triumphant season in the Fanatec GT2 European Series. Its debut wasn’t just a […] -
New Aston Martin Residences set to rise near Daytona International Speedway
In addition to building powerful cars, Aston Martin is adding another address to its growing list of branded properties. The British automaker announced plans for a new 18-story residential tower in Daytona Beach Shores, Florida, through a partnership with Valor Real Estate Development. Called Aston Martin Residences Daytona Beach Shores, the 86-unit oceanfront project is […] -
I drove the Cadillac Lyriq—here’s why it feels like true luxury
Is the 2026 Cadillac Lyriq the luxury brand's best bargain? -
Mercedes-Benz and UMG debut Crafted in a Mercedes studio
Mercedes-Benz, Universal Music Group, and Dolby launch “Crafted in a Mercedes,” letting artists mix and produce music from the back seat. -
Finish Line Auto Club debuts Costa Mesa location with historic 300SL gathering
inish Line Auto Club opened its new 100,000 sq. ft. Costa Mesa location with nearly 100 Mercedes 300SLs—the largest gathering in North America. -
Jerry Seinfeld’s rare RUF-modified 1971 Porsche 911S heads to auction
Jerry Seinfeld is no stranger to rare Porsches, but one of his most personal machines—a 1971 911S he sent to RUF in Germany for a complete rebuild—is now up for auction. The car spent three years at RUF’s Pfaffenhausen headquarters getting a full mechanical and cosmetic transformation. What started as a classic 911S emerged as […] -
Ferrari reveals its first electric car, the Elettrica
Ferrari has unveiled the Elettrica, its first all-electric supercar, combining in-house innovation, power, and signature driving emotion. -
Bentley unveils Become Zenith, its bold new fragrance for modern luxury
Bentley Fragrances launches Become Zenith, a sophisticated new scent blending violet leaf, leather, and vanilla to embody modern ambition. -
One Drop gala auction includes chance to buy Ferrari’s next supercar
Ferrari is bringing serious horsepower to philanthropy. At the One Drop Foundation’s Los Angeles gala, the Italian automaker will auction something even its most loyal customers rarely get: the right to purchase the next Ferrari flagship model. The event, supporting global water access, will take place on November 18, 2025, at the Audrey Irmas Pavilion. […] -
Barilla becomes F1’s official pasta sponsor ahead of Austin GP
Barilla just announced it’s becoming the official pasta sponsor of Formula 1 in a multi-year deal that leans into both its heritage and the sport’s global stage. For the racing crowd, this means more than trackside signage, with pasta bars in the paddock, digital activations, and a brand push that turns food into fan experience. […] -
What a 500-mile drive revealed about the 2025 BMW M5’s strengths and flaws
Recently, I visited The Bridge IX, an invite-only car show on Long Island known for its stunning ocean views and seven-figure collector cars. To make the long trip to the tip of Long Island, I requisitioned a 2025 BMW M5 — a vehicle widely seen as the best BMW has to offer. On paper, an […] -
The return of Bentley’s bold Violette hue on a custom Continental GTC Speed
When a client asked Bentley’s Mulliner division to push the envelope, the result is anything but understated. The latest Continental GTC Speed has been painted in a rare purple called Violette, a color with roots in Bentley’s past but rarely seen today. Paired with a bold tri-tone interior, this car isn’t designed to blend in […] -
Aston Martin unveils DB12 S: more power, less weight, same grace
Aston Martin has introduced the DB12 S, a more powerful and more focused version of its Super Tourer coupe. It’s not a redesign so much as a detailed upgrade, refining nearly every part of the car that affects performance and driver feedback. The DB12 S builds on the standard DB12 with a stronger V8, retuned […] -
The BMW M340i proves fun, fast sedans still matter in 2025
The sedan may not be too popular in 2025, but the BMW M340i is a good example of why it should be saved. -
F1 keeps Memento Exclusives on board for memorabilia and show cars until 2030
Formula 1 is locking in a long-term future with one of its closest partners. The sport confirmed it has extended its licensing agreement with Memento Exclusives, the company behind F1 Authentics, through 2030. That means fans can get their hands on race-used memorabilia, signed gear, and even full-scale show cars for years to come. Since […] -
Audi deepens Aspen One partnership with Limelight hotel expansion
Audi and Aspen One just took their long-running partnership up a notch. After nearly two decades of working together in Aspen, they’re now expanding the collaboration across every Limelight Hotel in the portfolio. That means whether you’re checking into Aspen, Denver, or the soon-to-open Mammoth property, you’ll be able to slip behind the wheel of […] -
Bentley turns Bentayga into espresso bar for global brand collaboration
Bentley and Joe & The Juice have announced a new global brand partnership with the reveal of a custom-built Bentayga in West London. The SUV, fitted with a full coffee installation by Bentley’s Mulliner division, was shown for the first time on September 27 at Duke of London, a venue known for classic and performance […] -
Meet the Honda WN7, a sleek new electric naked motorcycle
Honda launches the WN7, its first fixed-battery electric motorcycle in Europe with fast charging, 130 km range, and strong performance. -
Bugatti brings hypercar-inspired eyewear to SILMO Paris 2025
Bugatti is expanding beyond hypercars again—this time with eyewear. At SILMO Paris 2025, the French automaker will unveil its newest collection of glasses and sunglasses, designed with the same mix of engineering and luxury that defines its cars. The highlight is a titanium frame inspired by the Tourbillon hypercar, alongside rimless and navigator models. There […] -
Track-tested: Maserati’s GT2 Stradale is road-legal, terrifying, and brilliant
It takes a world class track to truly test a world class car. It also takes a world class driver, unfortunately. -
F1 Academy finale in Las Vegas teams up with Hello Kitty
F1 Academy and Hello Kitty team up for the Las Vegas Grand Prix finale with exclusive merch, themed grandstands, and fan activations. -
Tyler O’Hara shatters Bonneville record on Indian Challenger
Tyler O’Hara set a 194.384 mph record on an Indian Challenger at Bonneville, breaking a 53-year-old mark in the 2000cc APS-AG class. -
Bentley brings luxury travel to pets with new Bentayga accessory line
Bentley’s new pet accessories for the Bentayga blend safety, comfort and handcrafted luxury for dogs and their owners. -
Turin Auto Show spotlights Maserati’s all-new MCPURA
Maserati unveils the MCPURA in Turin, with coupé and Cielo models showing off Italian luxury, power, and style at the 2025 Turin Auto Show. -
Royal Enfield’s Build Train Race season ends with thrilling Lake Ozark finale
aia Little makes history as the first Canadian to win the Royal Enfield Build Train Race flat track championship at Lake Ozark Raceway. -
Verstappen wins F1 Azerbaijan Grand Prix after Piastri crashes in first lap
Red Bull F1 driver Max Verstappen won the 2025 Azerbaijan Grand Prix, with no McLaren driver on the podium. -
Atlassian Williams F1 team and Reflo launch sleek sustainable travelwear range
Reflo and Williams F1 team up for a sustainable travelwear collection blending style, comfort, and performance for fans and athletes alike. -
Bentley Mulliner brings ombré paint to Flying Spur sedan
Bentley’s Flying Spur gets Mulliner’s exclusive Ombré paint finish, blending two colors by hand over 60 hours for a striking debut. -
Infiniti’s QX80 Terrain Spec SUV is a bold new concept in “luxury overlanding”
Infiniti (and parent brand Nissan) are hardly staples in the overlanding community. But the recently unveiled QX80 Terrain Spec has us thinking the luxury automaker may finally have its sights set on the market. The Terrain Spec is one of two 2026 QX80 concepts (along with the on-road, performance-minded Track Spec) that Infiniti recently revealed […] -
Porsche’s ultimate restoration showdown: finalists announced
The finalists of the 2025 Porsche Classic Restoration Challenge are set, with restored legends heading to the national finals in October. -
Formula 1 2026: full schedule, new rules, new fuels, new era
F1’s 2026 calendar features 24 races, Madrid’s debut, and the launch of a new sustainable fuel era starting in Australia and ending in Abu Dhabi. -
Inside The Bridge IX: 5 incredible vehicles from the world’s most exclusive car show
Picking the most interesting vehicles at a highly exclusive car show isn't easy, but I gave it a go. -
Maserati x Acqua di Parma: Italian icons meet in new travel collection
Maserati and Acqua di Parma have launched a limited-edition Art of Travel collection featuring a luxury car diffuser, leather charm, and exclusive coffret designed to bring Italian style and elegance to every jou -
The 2026 Mercedes-AMG E 53 Hybrid Wagon is power with practicality
The 2026 Mercedes-AMG E 53 Hybrid Wagon packs 577 hp, 41 miles of EV range, and luxury features, starting at $93,350 in fall 2025. -
VW and Ducati test the future with solid-state powered V21L bike
VW Group Ducati unveiled a V21L electric prototype with solid-state battery tech, showing off the future of fast charging, longer range, and safer e-mobility. -
Bugatti marks 20 years of the Veyron with a festival for the ages
Bugatti is honoring the 20th anniversary of the legendary Veyron at the 2025 Bugatti Festival in Molsheim, France, celebrating two decades of innovation, performance, and heritage. -
BMW iX3 debuts with 405 miles of range and futuristic new design
The 2026 BMW iX3 launches as the first Neue Klasse SUV, delivering 405 miles of range, 463 hp, lightning-fast charging, and a futuristic design overhaul. -
The Phantom of Love: Rolls-Royce Phantom I crowned Best in Show at Hampton Court
The opulent 1926 Rolls-Royce Phantom of Love was crowned Best in Show at Concours of Elegance 2025, captivating crowds at Hampton Court Palace. -
I drove the Jeep Wagoneer S and it might be the most fun EV this year
I got hands on with the Wagoneer S, Jeep's first electric SUV. -
Adidas joins Audi F1 team as official partner ahead of 2026 debut
Audi F1 and adidas have signed a multi-year partnership, making adidas the official apparel partner and launching a global fan collection in 2026. -
Q by Aston Martin unveils 60th anniversary Volante editions for DB12 and Vanquish
Aston Martin celebrates 60 years of Volante with exclusive Q editions of DB12 and Vanquish, blending heritage, performance, and ultra-luxury design. -
LiveWire offers major price drops on S2 electric motorcycles this fall
LiveWire launches the Twist & Go promotion with big savings on S2 motorcycles and adds new features like reverse and regenerative braking for 2025 riders. -
Mercedes-Benz unveils the futuristic all-electric GLC for the U.S. market
The 2026 all-electric Mercedes GLC blends luxury, space, AI-driven tech, and powerful range, setting a new standard for midsize electric SUVs. -
Hundreds of rare cars star at 2025 Concours at Wynn Las Vegas
Concours at Wynn Las Vegas 2025 returns Oct. 30–Nov. 2 with supercars, auctions, racing, and hundreds of rare vehicles at Wynn Golf Club. Would you like me to also create social media–friendly caption sets (Instagram, X/Twitter, LinkedIn) to help maximize engagement across channels? -
Formula 1 star Daniel Ricciardo becomes Ford Racing ambassador
Daniel Ricciardo is the new Global Ford Racing Ambassador, focusing on the Raptor brand and Ford’s motorsport innovation. Discover why the racing star joined Ford. -
Daniel Ricciardo’s Aston Martin Valkyrie set for Broad Arrow auction
Broad Arrow will auction Daniel Ricciardo’s bespoke Aston Martin Valkyrie at the Zoute Concours Auction on Oct 10, 2025, alongside rare collectibles.