Skip to main content

Mazda MX-5 Miata 35th anniversary: A limited edition with lasting appeal

You may have the money, and you may want it, but your chances of snagging this Miata are slim

Front 3/4 view of the Miata 35th anniversary edition
Dave McQuilling / The Manual

The Mazda MX-5 Miata has a strong following, and it’s very easy to see why. The little roadster, which has been around since the 90s, is affordably priced, easy to drive, and looks great on a summer’s day with the top down. It’s the accessible third car, designed for cruising around on a pleasant summer’s day without a care in the world. It’s also the gateway to competitive racing for plenty of people. Slap a roll cage and a fire extinguisher in a production spec Miata, and there are plenty of competitions you can enter with it. It’s still going to sting in the wallet department, it’s racing after all, but it’s noticeably less financially destructive than almost anything else. Plus, when repairs are needed (and they will be needed)

So how do you celebrate the Miata’s 35th birthday? Surely you’d need a vehicle that captures all of its good points. The fun, the flair, the exceptional handling, the style, and most of all the affordability. And you know what, Mazda may have done just that.

Recommended Videos

It may be a bit more familiar than you think

Front view of the 35th anniversary Miata with the front door open
Dave McQuilling / The Manual

Underneath it all, the Miata 35th Anniversary Edition is pretty much a stock Miata–albeit one from the top end “Grand Touring” trim. So don’t expect special edition performance. You’ll get the same powertrain, with the same tuning, as you get in the less limited Grand Touring, that’s a 2-liter I-4 which can crank out 181 horsepower and 151 lb-ft of torque. It doesn’t sound like a lot by modern standards, but it’s in a Miata. When you’re in something so light and so low slung, that’s all the horsepower you want. It feels fast, agile, and a bit dangerous. Crank that thing over 200, and the fun may turn into abject terror.

Other similarities with the Grand Touring include heated seats, a Bose audio system, and things like wireless Android Auto/Apple Car Play. In terms of configuration, you don’t have a lot of wiggle room. The vehicle is only sold as a six-speed manual (though purists will argue that you should be opting for a stick shift in your Miata anyway) and only comes as a soft-top convertible.

Where things really differ is in the styling department. It’s subtle, if you ignore the 35th Anniversary logo embossed into the head rests.

The Mazda 35th Anniversary edition comes with a unique color, in the United States that color is called “Artisan Red.” It’s a deep and glossy color that shifts with the light. It can be quite sparkly when you get up close and the sunlight is catching it, and that seems to be the “in” thing with most car paints at the moment.

Overall, the color fits the vehicle very well and pairs beautifully with the light tan nappa leather interior and beige soft top. Mazda’s limited edition Miata also rolls around on a unique set of multispoke 17-inch rims, which is a nice, albeit subtle, touch.

It’s oh so very limited

Rear view of the 35th anniversary Miata
Dave McQuilling / The Manual

Price may not be a barrier to many people. The special edition vehicle is only slightly more expensive than the Miata’s current top trim. It costs just $36,250, or $37,435 once the destination fee is added. But even if you have the money sitting spare, you’re pretty unlikely to get your hands on one of these limited-run Miatas.

As things stand, Mazda is only exporting 300 of the special edition vehicles to the United States. If you have an exceptional relationship with your Mazda dealer, then there’s a chance you may be able to get your name on the list. But demand is likely to outstrip supply. Some will eventually hit the second hand market, and it’s currently unknown if the price will be more, less, or around the same than the roughly $37,500 you’ll need to fork over should you get the opportunity to buy one new. Still, if you’re a huge fan of the Miata and enjoy what Mazda has done here, then paying a little extra may not be an issue.

This may be one for the purists

The Mazda Miata 35th anniversary edition being unveiled
Dave McQuilling / The Manual

So, does the vehicle tick all of the boxes? Is it a Miata in its purist form? Can we call it a worthy birthday gift from Mazda to the world? Yes, I would say so. Mazda could have tuned it to high heaven, found a more powerful engine from somewhere, upgraded the brakes and suspension, and belted out something over the top. But that wouldn’t really be a Miata. The price had to stay low, or you’d be abandoning one of the main things that make the little Japanese coupe so special. Accessibility. Going all out on performance would have likely made the normally punchy, agile vehicle feel a bit weird. It wouldn’t be a Miata.

So what you’re left with is the vehicular equivalent of a shiny Pokémon card. Pretty much the same as the standard version, but it’s sparkly and a lot rarer. But you know what, if you really think about it, would you have it any other way?

Dave McQuilling
Dave has spent pretty much his entire career as a journalist; this has included jobs at newspapers, TV stations, on the…
Mobil 1 unveils limited-editon Autodromo timepiece to celebrate its 50th birthday
Mobil 1 celebrates its 50th with a limited-edition watch
Mobil 1 watch

A 50th anniversary of almost any kind is something to celebrate. Be it a birthday, wedding anniversary, or employment tenure, fifty years is a long time to do anything, especially in the automotive world. So, to celebrate its own half-century mark, Mobil 1 Oil has decided it was time to give itself a company watch for all its success and efforts. But unlike the cheap, gold-plated retirement watches you see bestowed on begrudging government employees in television shows, Mobil 1 decided to create a timepiece as slick as its product.

One of the most recognized synthetic motor oil brands on the market, Mobil 1 has just announced its inaugural collaboration with Autodromo, a watch and lifestyle brand focused exclusively on its passion for driving. This partnership celebrates their mutual love for motorsports with the introduction of the Mobil 1 Edition Monoposto. A sleek limited-edition timepiece that is built to embody their dedication to high performance and precision.

Read more
Suzuki Hayabusa 25th Anniversary model celebrates the ultimate sportbike
It's not just the Hayabusa's speed that make it great
2025 Suzuki Hayabusa 25th Anniversary model dring on a highway our of a city left front three-quarter view.

There are many sportbikes, but very few can compete with the Suzuki Hayabusa. When the first generation Hayabusa launched in 1999, it was acclaimed as the fastest production motorcycle in the world, with a top speed of 188 miles per hour. Still one of three or four production bikes with top speeds approaching 200 mph, the 2024 Hayabusa is available in a special 25th Anniversary Edition.
What makes the Hayabusa so special?

Top speed is the hot topic with supersport bikes, but when you think of zooming at 194 mph, the current model's maximum, power isn't the only concern. Sure, durability and reliability are important, and sometimes costly, considerations with high-speed vehicles of any category, but unless you only want to go for one ride, braking, handling, and stability are right at the top of the list.

Read more
Ducati Scrambler 10th Anniversario Rizoma Edition
Transportation or art? Yes, say Scrambler Ducati and Rizoma.
A rider in white looking at a Ducati Scrambler 10th Anniversario Rizoma Edition standing in fromt of a glass-walled desert house.

Ducati sport and super sport bikes often feature in racetrack photos with riders scrapping their knees on high-speed corners, but the Scrambler Ducati lineup has a celebrated tradition of off-road capable bikes that goes back to the early 1960s. Designed with the Rizoma motorcycle accessories company, the Scrambler Ducati 10th Anniversario Rizoma Edition celebrates ten years of modern Scrambler models and emphasizes the individual styling possible with the Scrambler platform.
Why Ducati is celebrating the anniversary of a desert scrambler-style motorcycle

Rizoma's specialty accessories and design enhancements emphasize the potential for individual self-expression of Scrambler Ducati riders. Ducati originated the Scramblers in response to demand from American riders for motorcycles that incorporated the performance aspects of European racing motorcycles with the spirit and capabilities of bikes that could be ridden anywhere, including the vast open deserts of the southwest, where scrambler-style motorcycles were popular.

Read more