Skip to main content

Mobil 1 unveils limited-editon Autodromo timepiece to celebrate its 50th birthday

Mobil 1 celebrates its 50th with a limited-edition watch

Mobil 1 watch
Mobil 1 / Mobil 1

A 50th anniversary of almost any kind is something to celebrate. Be it a birthday, wedding anniversary, or employment tenure, fifty years is a long time to do anything, especially in the automotive world. So, to celebrate its own half-century mark, Mobil 1 Oil has decided it was time to give itself a company watch for all its success and efforts. But unlike the cheap, gold-plated retirement watches you see bestowed on begrudging government employees in television shows, Mobil 1 decided to create a timepiece as slick as its product.

One of the most recognized synthetic motor oil brands on the market, Mobil 1 has just announced its inaugural collaboration with Autodromo, a watch and lifestyle brand focused exclusively on its passion for driving. This partnership celebrates their mutual love for motorsports with the introduction of the Mobil 1 Edition Monoposto. A sleek limited-edition timepiece that is built to embody their dedication to high performance and precision.

Mobil 1 watch
Mobil 1 / Mobil 1

The Mobil 1 Edition Monoposto brings back one of Autodromo’s most popular designs, with its glossy white dial inspired by a classic racing tachometer proudly showcasing the iconic red Pegasus emblem, a powerful symbol of speed and vigor.

Recommended Videos

Just 150 of these exclusive pieces will be made: 100 in stainless steel with a blue strap (retail value: $875.00) and 50 in gold-toned stainless steel with a black strap (retail value: $950.00).

With a 43mm stainless steel case that gives the nod back to the oversized dashboard gauges from the legendary 1950s “monopostos” or single-seater racing cars, this timepiece is designed for racing, except in this case, it is heartbeats, not racetracks. The watch features the unique Mobil 1 Pegasus dial, protected by a sapphire crystal.

mobil 1 watch
Mobil 1 / Mobil 1

At the same time, a slim, high-beat Japan-made Miyota 9039 automatic movement can be admired through the Mobil 1-branded exhibition caseback. Each watch uses handmade Italian Buffalo leather straps, replete with polished stainless roller buckles, reminiscent of the classic leather hood straps found on vintage racing cars.

“We are beyond excited to collaborate with Autodromo to create a timeless representation of performance and style for Mobil 1’s 50-year milestone,” shared Ryan Allen, Mobil 1 Brand and Partnerships Manager for North America. “This limited-edition release proudly brings the precision of the road to our wrists.”

This collaboration is part of a series of exciting partnerships as Mobil 1 commemorates its 50-year legacy, showcasing a relentless commitment to innovation, setting the bar for engine protection and performance, and igniting a passion for racing nationwide.

Mobil 1 watch
Mobil 1 / Mobil 1

“We’re absolutely thrilled to revive our cherished Monoposto series alongside such an iconic name in motorsport history,” said Bradley Price, Autodromo’s founder. “Featuring the legendary Pegasus on this dial is remarkable, and it’s the first version of The Monoposto to showcase a ‘redline delete’ on the crystal, which is a significant request from our collector community. It’s truly an honor to turn this vision into reality with the Mobil 1 team. Together, this limited-edition watch celebrates our deep-rooted passion for motorsports and connects with fans and collectors worldwide.”

If you want a chance to own one of the 150 units that comprise the Monoposto collection, it is now on sale at www.autodromo.com.

Lou Ruggieri
A lifelong lover of cars, Lou contributes to Motor Trend, Hot Cars, Auto & Truck Connection, and the PowerAutoMedia Group.
F1 supports GM/Cadillac as an 11th team for the 2026 season
General Motors F1 team will be called GM/Cadillac
General Motors GM-Cadillac F1 race car concept.

Following the 2024 Las Vegas Grand Prix, Formula 1 announced its support for General Motors to become the eleventh FIA Formula One World Championship team, starting in 2026. The team will be branded GM/Cadillac and will field two drivers.

The F1 application process, which began nearly a year ago in January 2024, still has additional steps to complete, but F1's agreement in principle with General Motors is a crucial milestone. Team branding was important in gaining F1's support, as was GM's consent to become an engine supplier and build its own race cars by 2030.
The significance of a GM/Cadillac F1 team
Formula 1 is due for significant changes with the next generation of F1 race cars. The technical rules and regulations for the new cars will be in force beginning in 2026. The specifications for the new race cars will require that they run exclusively on biofuels for the combustion engine in the hybrid power unit and that a greater portion of the power is sourced from batteries than the current rules require.

Read more
Suzuki Hayabusa 25th Anniversary model celebrates the ultimate sportbike
It's not just the Hayabusa's speed that make it great
2025 Suzuki Hayabusa 25th Anniversary model dring on a highway our of a city left front three-quarter view.

There are many sportbikes, but very few can compete with the Suzuki Hayabusa. When the first generation Hayabusa launched in 1999, it was acclaimed as the fastest production motorcycle in the world, with a top speed of 188 miles per hour. Still one of three or four production bikes with top speeds approaching 200 mph, the 2024 Hayabusa is available in a special 25th Anniversary Edition.
What makes the Hayabusa so special?

Top speed is the hot topic with supersport bikes, but when you think of zooming at 194 mph, the current model's maximum, power isn't the only concern. Sure, durability and reliability are important, and sometimes costly, considerations with high-speed vehicles of any category, but unless you only want to go for one ride, braking, handling, and stability are right at the top of the list.

Read more
2024 F1 Miami Grand Prix tickets were the 10th most expensive of the year
F1 races can be expensive, but they're worth it
Race cars at the start of the 2024 F1 Miami Grand Prix.

F1 racing fans at the 2024 Miami Grand Prix saw a competitive race that signaled a possible threat to Red Bull driver Max Verstappen's dominance, but they paid a hefty price to be there, according to America's Most Expensive Tickets, a report published by High 5 Casino. Tickets to the Miami Grand Prix cost an average of $878, which qualifies as the tenth most expensive ticket for events in 2024.
Why the Miami Grand Prix made the list

High 5 Casino studied ticket prices for sports and entertainment events in the U.S. To determine the most expensive live events, the groups found the average price of all tickets sold to avoid the survey being skewed by VIP ticket prices. The events were ranked by cost per minute, which amounted to $7.32 for the Miami Grand Prix. The nine more expensive events had higher per-minute prices, reaching an astonishing $208.33 per minute for the Met Gala fashion event, for which the average ticket cost $75,000.

Read more