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Chopard honors Sir Stirling Moss with Mille Miglia limited edition
Chopard honors Sir Stirling Moss with limited Mille Miglia chronograph at $10,800 and upgrades GTS Power Control with in-house movement. -
G-Shock’s original DW-5000c gets mighty full metal reissue
G-Shock honors 1983 DW-5000C with Full-Metal GMW-B5000D-1C featuring stainless steel construction and original red, blue, yellow colorway. -
Breitling unveils updated Superocean Heritage with Hawaiian surf inspiration
Breitling updates Superocean Heritage with B31 movement, Kelly Slater limited edition, and Hawaiian surf culture inspiration after 2017 refresh. -
Longines introduces bright white dial to Legend Diver collection
Longines adds bright white dial to Legend Diver collection, featuring 39mm case, integrated bracelet, and 1,000-foot water resistance. -
TAG Heuer returns to Goodwood Festival of Speed as official timing partner
TAG Heuer returns as Goodwood Festival of Speed timing partner, launching limited Carrera Chronograph with British racing green dial. -
Urban Jürgensen revival captures watch world attention with modern approach
Urban Jürgensen returns under Rosenfield family ownership with Kari Voutilainen leading technical development of three new luxury timepieces. -
Hublot launches Big Bang Unico Summer 2025 in orange ceramic
Hublot debuts Big Bang Unico Summer 2025 in orange ceramic with sky blue bezel, limited to 100 pieces at $31,300 with three interchangeable straps. -
Frederique Constant unveils new Healey limited editions in pale blue
Frederique Constant launches Healey limited editions at €1,695 and €3,395, featuring pale blue dials inspired by 1960s Austin-Healey heritage. -
Citizen celebrates 40 years of aqualand with limited anniversary edition
Citizen honors 40 years of Aqualand innovation with limited anniversary edition featuring gray matte case, gold accents, and electronic depth sensing. -
Noah and Timex release lighthouse watch following sun and moon success
Noah and Timex launch $228 Lighthouse Watch with Long Island lighthouse motif, channeling Patek Philippe Golden Ellipse design for November delivery. -
Swatch Green Abyss: A bold dive into oceanic horology
Discover the Swatch Green Abyss—a Bioceramic Scuba Fifty Fathoms timepiece inspired by the ocean’s depths. Featuring a water contact indicator, eco-conscious design, and rugged durability for adventurers. -
Hidden Glow Vol. 2: G-SHOCK’s stunning ‘Sea of Stars’ line is here
Discover G-Shock’s Hidden Glow Vol. 2: ‘Sea of Stars’—a luminous 6-piece collection inspired by bio-luminescent waves. Featuring radiant blue phosphorescent dials, limited-edition durability, and celestial design. Available now at Gshock.com. -
Zenith unveils stealth defy shadow dive watches in micro-blasted titanium
Zenith launches DEFY Extreme Diver and Revival Diver Shadow editions in micro-blasted titanium with stealth aesthetics and 600m water resistance. -
Bremont launches vibrant terra nova 38 in exclusive turquoise finish
Bremont launches Terra Nova 38 in vibrant turquoise dial, limited to 100 pieces exclusively for Exquisite Timepieces in bold summer edition. -
IWC expands top gun collection with mojave desert ceramic pilot watch
IWC launches Pilot's Watch Automatic 41 TOP GUN Mojave Desert with sand-colored ceramic case inspired by naval aviator flight suits and desert. -
Tissot Seastar 1000 shrinks to perfect everyday proportions
Tissot dramatically shrinks Seastar 1000 Chronograph to 38mm, transforming oversized dive watch into perfectly proportioned daily companion. -
Hublot transforms brutalism into luxury with Big Bang Concrete Jungle
Hublot transforms brutalist concrete into luxury with Big Bang MECA-10 Concrete Jungle, honoring new Fifth Avenue boutique with NYC tribute. -
Leica unveils stunning emerald green models of ZM1, ZM2 luxury timepieces
German optics brand Leica, renowned for its premium cameras and photography equipment, has once again ventured into haute horology with the release of its ZM1 and ZM2 limited-edition watches. These stunning timepieces combine Leica’s craftsmanship with a bold aesthetic, positioning this release as a must-have for watch collectors and enthusiasts alike. Leica cements its horological […] -
Parmigiani Fleurier is redefining luxury with silence, not spectacle
Parmigiani Fleurier's 2025 collection features world-first ultra-cermet construction, vibrant color palettes, and unisex elegance across limited timepieces. -
H. Moser & Cie. revolutionizes motorsport partnerships with groundbreaking Alpine collaboration
H. Moser & Cie. launches revolutionary Alpine partnership with dual Streamliner timepieces combining traditional Swiss craft with F1 innovation. -
The most underrated dress watches for men in 2025
The best modern dress watches aren’t discovered in packed showrooms – they’re found by collectors who delve to look beyond the hype. We all know the perennial favorites, but there are a slew of seriously underrated men’s dress watches that are true horological gems worthy of mentioning and possibly adding to your collection. A great […] -
Longines blends vintage charm and modern precision in this stunning 39mm watch
Discover the exquisite Longines Spirit Zulu Time 1925 Edition with rose gold bezel. Explore its inspired design, technical specs, and price. -
Orient Star launches m34 f8 with nanoparticle dials
Orient Star introduces M34 F8 Date models with world-first nanoparticle metal dials and optical film technology, limited to 160 pieces for black variant. -
anOrdain launches handcrafted porcelain watches
anOrdain launches Model 2 Porcelain collection with handmade ceramic dials fired at 1300°C, offering accessible alternative to enamel watches at $2,440. -
Breitling honors Scott Carpenter with platinum watch
Breitling honors astronaut Scott Carpenter's centenary with 50-piece platinum Navitimer Cosmonaute, celebrating the first Swiss wristwatch in space. -
TAG HEUER returns to the Formula 1 Circuit with a bold new era
As part of its role as the official timekeeper of the newly renamed Formula 1 TAG Heuer Grand Prix de Monaco, TAG Heuer has released three new watches. The triumphant return has the Swiss watchmaker doubling down on its legacy of premium luxury and motorsport precision. These three new pieces continue a rich tradition of […] -
Watch straps: What are the rules and when can you break them?
Alternative straps can be an affordable way to bulk out a limited watch collection, but there are rules. -
Play it cool, pay less: Negotiation tips for buying luxury watches
The art of the deal is just that — an art! Purchasing a luxury watch is more than merely owning a nice timepiece; they are solid investments that are statements and, for many, family heirlooms. For most people, purchasing a luxury watch at the full retail price isn’t typically in the cards. If you have […] -
Why Gen Z is obsessed with ‘90s-style Casio watches
Why are 90s Casio watches suddenly everywhere on TikTok? Discover why Gen Z is obsessed with retro digital watches—from nostalgia to Y2K fashion trends. -
Patek Philippe vs. Vacheron Constantin: Who offers what you’re looking for?
Compare Patek Philippe vs. Vacheron Constantin: heritage, craftsmanship and value. Discover which luxury watch brand aligns with your style and collecting goals. -
New York’s most anticipated watch auction is packed with rare finds
A luxury collaboration sure to entice connoisseurs is the latest between Phillips and Bacs & Russo, which unveiled a new catalog leading up to The New York Watch Auction: XII. The two-day event, set for June 7- 8th, 2025, presents 144 lots, with many making their debut at this year’s spectacle. The curated selection features […] -
Chronomaster original triple calendar launches in lapis lazuli
Zenith unveils the chronomaster original triple calendar with a lapis lazuli dial, featuring natural gold pyrite inclusions that create a unique starry sky effect. -
Want to upgrade your favorite watch? Start with these smart tweaks
There’s never a need to spend more than is necessary when it comes to elevating your favorite timepieces. In fact, well-embellished vintage watches can look glorious with the right upgrades, and it may not have to be more than a great custom strap to take the aesthetic up a notch. The following are a few […] -
Citizen unveils unite with blue collection
Citizen introduces the unite with blue collection featuring innovative structural color dials that change hues with light across six limited edition eco-drive models. -
Casio and Crocs unveil the most unexpected collaboration of the season
Casio and Crocs deliver the most surprising collaboration of the year that includes the G-Shock series -
How to tell if a Rolex is real: 10 tests every buyer should know
Spot a fake Rolex, save the world? Learning the intricacies of differentiating between the real and inauthentic is a lifelong skill that can pay off with big dividends when you begin shopping for a Rolex of your own. And even if you just want the intel for future reference, we provide you with a few […] -
Naoya Aida & Co. debuts 2025 Collection: Japanese watchmaking at its finest
Tokyo’s independent watchmaking scene has welcomed current star Naoya Aida & Co. as the brand debuts its highly anticipated 2025 Collection — a stunning presentation of Japanese horological artistry. This release cements Aida’s reputation among the most exciting talents in contemporary watchmaking, a brand dedicated to traditional craftsmanship combined with modern innovation. A collection with […] -
Meet Blue Yonder: Marathon’s limited edition watch built for adventure and style
Swiss engineering at its finest is unveiled with the announcement of Marathon’s limited edition timepiece, the SSNAV-DJ Blue Yonder, a dazzling blend of rugged durability adorned with striking modern aesthetics. This is a luxury timepiece designed for watch enthusiasts and adventurers alike, an exclusive offering that features a gorgeous blue bezel and matching strap. The […] -
Piaget introduces obsidian-dialed polo perpetual calendar watches
Piaget unveils two new polo perpetual calendar watches with natural obsidian dials in blue and green, including a limited 18-piece emerald-set version. -
Omega brings back railmaster with improved properties
Omega revives its historic railmaster collection with two 38mm models featuring gradient dials and master chronometer movements resistant to 15,000 gauss. -
Ming unveils 29.01 midnight worldtimer in limited 25-piece edition
Ming releases the 29.01 midnight, a stealth-focused DLC titanium worldtimer with sapphire multi-layer dial, limited to 25 pieces at CHF 22,000. -
Girard-Perregaux revives iconic deep diver in collaboration with Bamford
Girard-perregaux reintroduces its 1969 deep diver in a limited 350-piece collaboration with bamford, featuring a titanium case and retro-futuristic design. -
Junghans marks a milestone with this retro-inspired, limited edition timepiece
Discover the limited-edition Junghans Meister Chronoscope 'Ice Blue,' a tribute to Wempe’s 100th anniversary. With only 150 pieces, this chronograph blends retro elegance and modern reliability. -
Is Rolex rewriting the rules of the luxury watch game?
In a surprise move, Rolex will reportedly close many of its service hubs as part of a broader strategic pivot. This decision could reshape how luxury watch maintenance and repairs are handled globally. Here’s what owners and collectors need to know. -
Vacheron Constantin introduces first minute repeater to overseas collection
Vacheron constantin debuts the overseas grand complication openface, featuring a minute repeater, perpetual calendar and tourbillon in a water-resistant titanium case. -
A bold revival: Daniel Roth returns with a luxury watch for true collectors
Few brands understand the art of revival like Louis Vuitton, and together with LVMH, the Daniel Roth name has ignited excitement among watch enthusiasts and luxury is reborn. The debut of the Extra-Plat in 18k rose gold commemorates the brand’s iconic design heritage while featuring the technical mastery of La Fabrique du Temps. The latest […] -
Why skeleton watches are having a major design moment
Skeleton watch displays are stealing the spotlight in 2025, combining mechanical artistry with cutting-edge luxury watch design. -
These 3 common mistakes could quietly destroy your luxury watch
Avoid costly mistakes! Discover the 3 watch servicing errors that could ruin your luxury timepiece—from over-polishing to wrong oils. Learn expert tips to protect your investment and keep your watch running flawlessly. -
Hublot unveils mp-10 tourbillon in sapphire and black ceramic
Hublot introduces two new versions of its revolutionary mp-10 tourbillon: a translucent sapphire limited to 30 pieces and black ceramic limited to 50. -
Swatch unveils SCUBAQUA Collection — 5 stunning dive watches with jellyfish vibes
Swatch revolutionizes dive watches with the SCUBAQUA Collection – five limited edition timepieces featuring groundbreaking bioceramic/biosourced cases and jellyfish-inspired designs perfect for collectors.