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Man with watch and brown strap

Watch straps: What are the rules and when can you break them?

Alternative straps can be an affordable way to bulk out a limited watch collection, but there are rules.
Patek Philippe Perpetual Calendar

Play it cool, pay less: Negotiation tips for buying luxury watches

Want a Rolex, Patek, or AP for less? Learn expert negotiation tactics to score the best deal on luxury watches—without losing your cool.
Casio G-Shock Square GW-5000-1JF, Japanese Domestic version G Shock watch.

Why Gen Z is obsessed with ‘90s-style Casio watches

Why are 90s Casio watches suddenly everywhere on TikTok? Discover why Gen Z is obsessed with retro digital watches—from nostalgia to Y2K fashion trends.
Mecca Patek Phillipe yellow background

Patek Philippe vs. Vacheron Constantin: Who offers what you’re looking for?

Compare Patek Philippe vs. Vacheron Constantin: heritage, craftsmanship and value. Discover which luxury watch brand aligns with your style and collecting goals.
Patek is set to feature their iconic designs

New York’s most anticipated watch auction is packed with rare finds

Phillips presents The New York Watch Auction: XII, featuring 144 rare timepieces, including a Patek Philippe 1518, Biver Carillon Tourbillon, and the classic Rolex Daytona.
Chronomaster original triple calendar in lapis lazuli

Chronomaster original triple calendar launches in lapis lazuli

Zenith unveils the chronomaster original triple calendar with a lapis lazuli dial, featuring natural gold pyrite inclusions that create a unique starry sky effect.
Awake eco friendly watch blue background

Want to upgrade your favorite watch? Start with these smart tweaks

Discover a $500 upgrade that can elevate your entire watch collection - from straps to servicing, we reveal the smartest investment for watch enthusiasts.
Citizen BLUE collection

Citizen unveils unite with blue collection

Citizen introduces the unite with blue collection featuring innovative structural color dials that change hues with light across six limited edition eco-drive models.
person adjusting g-shock casio watch on croc

Casio and Crocs unveil the most unexpected collaboration of the season

Casio and Crocs deliver the most surprising collaboration of the year that includes the G-Shock series
The Rolex Osyter perpetual wristwatch

How to tell if a Rolex is real: 10 tests every buyer should know

Worried about buying a fake Rolex? Use these 10 expert-approved tests to check authenticity, from the Cyclops lens to silent ticking. Don’t get scammed!
NAOYA HIDA & Co. unveil a new production, the NH TYPE 6.

Naoya Aida & Co. debuts 2025 Collection: Japanese watchmaking at its finest

Discover Naoya Aida & Co.'s exquisite 2025 watch collection - handcrafted Japanese timepieces with new movements and limited availability starting at $16,000.
The Blue Yonder timepiece up close.

Meet Blue Yonder: Marathon’s limited edition watch built for adventure and style

Discover Marathon's new limited-edition Blue Yonder watch - a rugged 41mm military-grade timepiece with striking blue bezel. Only 500 available worldwide.
Piaget polo perpetual

Piaget introduces obsidian-dialed polo perpetual calendar watches

Piaget unveils two new polo perpetual calendar watches with natural obsidian dials in blue and green, including a limited 18-piece emerald-set version.
Omega railmaster

Omega brings back railmaster with improved properties

Omega revives its historic railmaster collection with two 38mm models featuring gradient dials and master chronometer movements resistant to 15,000 gauss.
Ming 29.01 midnight worldtimer

Ming unveils 29.01 midnight worldtimer in limited 25-piece edition

Ming releases the 29.01 midnight, a stealth-focused DLC titanium worldtimer with sapphire multi-layer dial, limited to 25 pieces at CHF 22,000.
Girard-perregaux deep diver

Girard-Perregaux revives iconic deep diver in collaboration with Bamford

Girard-Perregaux reintroduces its 1969 deep diver in a limited 350-piece collaboration with bamford, featuring a titanium case and retro-futuristic design.
Junghans Meister Chronoscope 'Ice Blue' up close

Junghans marks a milestone with this retro-inspired, limited edition timepiece

Junghans Meister Chronoscope 'Ice Blue' celebrates Wempe’s 100th anniversary. Limited to 150 pieces—vintage design, modern mechanics. A collector’s dream.
Rolex Land Dweller set

Is Rolex rewriting the rules of the luxury watch game?

Rolex is reportedly shuttering several service hubs in a strategic pivot. Learn how this decision impacts watch servicing, repairs, and the luxury watch industry.
Vacheron Constantin Minute repeater

Vacheron Constantin introduces first minute repeater to overseas collection

Vacheron constantin debuts the overseas grand complication openface, featuring a minute repeater, perpetual calendar and tourbillon in a water-resistant titanium case.
The 2025 Daniel Roth Extra Plat up close.

A bold revival: Daniel Roth returns with a luxury watch for true collectors

Discover Daniel Roth’s stunning comeback in luxury watchmaking, featuring iconic designs and modern craftsmanship. Explore the reborn collection today.
Ulysse Nardin Diver X Skeleton Ops

Why skeleton watches are having a major design moment

Discover how skeleton watch displays steal the spotlight with their intricate, open-work designs. Explore luxury timepieces that showcase precision mechanics in style.
Woman wearing gloves holds a men's wristwatch

These 3 common mistakes could quietly destroy your luxury watch

Avoid costly mistakes! Discover the 3 watch servicing errors that could ruin your luxury timepiece—from over-polishing to wrong oils. Learn expert tips to protect your investment and keep your watch running flawlessly.
Hublot unveils mp-10 tourbillon

Hublot unveils mp-10 tourbillon in sapphire and black ceramic

Hublot introduces two new versions of its revolutionary mp-10 tourbillon: a translucent sapphire limited to 30 pieces and black ceramic limited to 50.
the all-new Black Swatch SCUBAQUA

Swatch unveils SCUBAQUA Collection — 5 stunning dive watches with jellyfish vibes

Discover Swatch's new SCUBAQUA Collection - innovative Swiss dive watches blending bioceramic & biosourced materials. A bold addition to watch collections.
Chrono 24 Gen Z Millenial Boomer Watch

Chrono24 reveals top luxury watches by age group

Chrono24's new data reveals rolex leads in most age groups, but with different models preferred by each generation and patek philippe dominating for over-60s.
Tudor's pink pelagos

Pink pelagos joins Tudor collection for giro d’italia

Tudor unveils the pelagos FXD chrono pink, a 300-piece limited edition with cyclist-calibrated tachymeter celebrating its giro d'italia partnership.
H Moser Streamliner Tourbillon Skeleton Rainbow

H. Moser makes rose gold rival to Rolex’s Rainbow Daytona

H. moser unveils streamliner tourbillon skeleton rainbow with 60 baguette-cut sapphires in rose gold (CHF 175,000) or steel (CHF 125,000).
Chronograph Automatic watch in green

Why your automatic watch stops at night—and how to fix it yourself

Wondering why your automatic watch stops at night? Learn the common causes—low power reserve, magnetization, or dirt—and how to fix it yourself with household tools.
SAQUON BARKLEY WEARS H. MOSER WATCH TO THE 2025 MET GALA

Super bowl champion Saquon Barkley sports H. Moser timepiece at Met Gala

Super bowl champion saquon barkley complemented his 2025 met gala look with h. moser's endeavour tourbillon concept vantablack® timepiece priced at $82,500.
Close-up Rolex GMT-Master II "Batman"40mm with blue-Black bezel Steel Ceramic men's watch

The secret codes behind the world’s most iconic watches

Discover the hidden meanings behind luxury watch brands' secret codes — from AP's 'Jumbo' to Rolex's 'Stella.' Learn the fascinating origins of these insider nicknames.
Titanium alpina model

Alpina debuts first all-titanium watch with extreme automatic

Alpina introduces its first all-titanium watch in the extreme automatic collection, highlighting the material's lightness and corrosion resistance compared to steel.
1959 Omega Speedmaster Professional

Bonhams displays racing chronographs for Miami Grand Prix auction

Bonhams’ new miami online auction features iconic racing chronographs including a 1964 rolex daytona and 1959 omega speedmaster during formula 1 weekend.
Louis Vuitton Tambour Bushido Automata

Louis Vuitton unveils Tambour Bushido Automata with samurai-inspired animations

Louis Vuitton’s $755,000 Tambour Bushido Automata features a samurai mask that transforms to reveal the time through five intricate animations.
Rolex series for all tastes

Rolex, Omega and other Swiss watchmakers hike prices after U.S. tariffs

Rolex and Omega are raising U.S. prices due to new tariffs and currency pressures. Find out how much costs will increase and what it means for luxury watch buyers.
Noctograph by Massena LAB and Raúl Pagès

New Noctograph by Massena LAB and Raúl Pagès blends classic and modern style

Raúl Pagès reveals his classical watchmaking expertise on the new Noctograph by Massena LAB—an elegant piece that creates a balance between retro and contemporary styles.
Breguet Classique Souscription

The Breguet Classique Souscription 2025: A modern reinterpretation of an 18th-century watch

Breguet just reintroduced one of the most popular watch from the 18th century, the Classique Souscription 2025. Even though this model stands out due to its retro design, it was given a modern touch to keep up with the times.
Garmin Instinct 3

Garmin upgrades the solar functionality on the new Instinct 3

Garmin debuts the Instinct 3 models—two have a superb solar capabilities, while the third option stands out thanks to the AMOLED screen.
Christopher Ward C12 Loco

The new Christopher Ward C12 Loco: A reimagined mechanical version of the Twelve

Christopher Ward gives the Twelve (its most popular model) an interesting makeover. It now features the brand's latest in-house movement, Caliber CW-003.
Richard Mille RM 75-01

Richard Mille dips its toes into gothic style with the latest sapphire model

Richard Mille presents a new model, RM 75-01, that draws inspiration from the gothic style.
Phillips hong kong auction

Phillips to offer nine museum-quality Cartier clocks across spring auction

Phillips will auction nine museum-quality Cartier clocks from the Art Deco era across Geneva and Hong Kong sales in May, with estimates reaching $2.28 million.
Timex x Bespoke Post

Timex revives a 1970s classic with a modern twist in new Bespoke Post collab

Timex partners with Bespoke Post on a new watch based on the Viscount collection from the 1970s.
Formex Space Glacier

Formex expands the Essence collection with the Space Glacier watch model

Formex adds a new model to the Essence collection with a light blue dial, crafted from a unique meteorite.
Seiko Presage 2025

Seiko adds gorgeous new dial colors to Presage Style60’s collection

Seiko just rolled out three new Presage models with new dial colors—green, yellow, and purple.
Zenith Chronomaster Original Triple Calendar white abckground

Zenith unveils chronomaster original triple calendar in rose gold and black

Zenith introduces a luxurious new Chronomaster Original Triple Calendar chronograph in 18-carat rose gold with a black dial, priced at $26,300.
Ace x Nomos Glashuette

Nomos adds color to Metro line for Ace Jewelers’ 50th

Nomos and Ace Jewelers unveil two new watch with striking dial colors—orange and yellow—to honor the boutique's anniversary.
Casio MRG-BF1000RG-3A

New G-Shock Frogman takes cues from the earth’s largest frog

Casio adds a new model, the MRG-BF1000RG-3A, to the frogman collection.
G-Shock G-5600BG-5

The G-5600BG-5: An eco-friendly G-shock manufactured from recycled material

G-shock unveils a new eco-friendly watch, G-5600BG-5, suitable for outdoor and indoor spaces.
Close up Audemars Piguet store sign at night.

Audemars Piguet vs. Rolex: A tale of two timepiece titans

We compare Audemars Piguet and Rolex - two legendary Swiss watchmakers - examining their histories, iconic models, investment potential, and which brand might be right for your collection.
Travis Hunter, Jr.

Travis Hunter’s NFL draft moment gets a luxury timepiece

Travis Hunter is a unicorn player in this year's NFL draft, and Axia Time is celebrating his versatility with a new watch
Ming 37.02 Ghost

New Ming 37.02 Ghost watch draws inspiration from architectural finishes

Ming presents the Ming 37.02 Ghost with a grade 2 platinum casing, highlighted by a metallic luster and brushed finishes.