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Seiko’s new GMT watch has a Pepsi bezel and Swiss-level specs

This $500 Seiko GMT watch rivals models 10x its price

By Triston Brewer Published August 8, 2025

The 5 Sports GMT ‘Pepsi’ — Seiko

Seiko has once again challenged the status quo in affordable horology with the release of the striking new 5 Sports GMT ‘Pepsi’, a vibrant option with bold aesthetics and elevated sophistication. Featuring the iconic red and blue ‘Pepsi’ bezel, this bold new chapter in accessible luxury has been reimagined for modern aficionados. Housed in a stainless steel case of 42.5mm and with Seiko’s signature Hardlex crystal, the watch is both rugged and refined, offering water resistance up to 100 meters for everyday versatility.

A traveler’s companion with mechanical pedigree

Dynamic 4R34 automatic GMT movement lies at the center of this watch, a robust caliber delivering true GMT — allowing wearers the ability to manually adjust for the local hour hand while the GMT hand tracks another separate time zone. The sunburst black dial, with its elegant contrast to the bezel, adds a dynamic level to the presentation, while lumibrite-coated hands and markers ensure legibility in all conditions. There’s versatility in this model that watch enthusiasts will be drawn to: pair it with a stainless steel bracelet or opt for the NATO strap. Whichever is your prerference, the 5 Sports GMT ‘Pepsi’ seamlessly transitions from city explorer to jetsetter adventures.

The Seiko 5 Sports GMT ‘Pepsi’ proves luxury doesn’t require Swiss prices

With the components watch lovers would want are present in this Seiko release – exceptional value and undeniable presence – the latest Seiko offering is assured of gaining cult status among collectors and travelers alike. Affordably priced and elegantly crafted, it disproves the notion that true GMT complications must come with a hefty price tag, further confirming Seiko’s reputation as the king of accessible watchmaking excellence.

Triston Brewer is a journalist, creative director, stylist, fashionisto, and jetsetting digital bon vivant. Brace yourself!

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Watches

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