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Omega’s new Snoopy watch has a glowing NASA Easter egg

This $260 Watch Has Omega Fans Lining Up Worldwide

By Triston Brewer Published August 3, 2025

MISSION TO THE MOONPHASE, MoonSwatch — Swatch

Omega and Swatch have teamed up again with a brilliant collaboration commemorating one of its most beloved characters. The MoonSwatch ‘Mission to Snoopy’ features the iconic beagle peeking from behind the sundial at 9 o’clock, a touching tribute to Omega’s beloved Silver Snoopy Award legacy. This whimsical rendering keeps the bio-ceramic case from older MoonSwatch models but switches in the seconds hand for Snoopy’s spacesuit silhouette as he floats against a dark blue celestial dial.

Why this collection will resonate with Speedmaster fans

While there are many watch purists with varying opinions on the MoonSwatch line, the ‘Mission to Snoopy’ collection seamlessly bridges Swatch’s playfulness with Omega’s deep NASA connection. The design stands as a homage to the Speedmaster’s role in Apollo missions, when the Silver Snoopy Award honored Omega after saving Apollo 13. Affordably priced at just a fraction of Speedmaster Snoopy metal editions, it serves as the perfect entry point for watch collectors in search of a distinct aesthetic. Another reason to celebrate this innovative watch is the easter egg no one saw coming: when placed under ultra-violet light, Snoopy’s capsule glows the slogan, “Failure is not an option” – a phrase synonymous with Omega’s brand.

The MoonSwatch Snoopy perfectly blends luxury with a sense of humor

As the collection continues to blur lines between high and accessible horology, Omega proves that today’s collectors value the art of storytelling as much as technical prowess. Available exclusively in Swatch stores worldwide, this may be the most dynamic Speedmaster iteration yet.

Triston Brewer is a journalist, creative director, stylist, fashionisto, and jetsetting digital bon vivant. Brace yourself!

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Watches

Fashion & Style

Legendary designer has a project coming up you may not know about

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Accessories, Formal Wear, Tie

Tom Ford is a name that every fashionisto knows well. He is the top of the top when you talk about famous suit makers. He began his career changing the landscape of multiple brands, including Gucci and Yves Saint Laurent, before launching his own self-named brand of his own in 2005. The brand has remained a mainstay in the industry for the last 20 years, including the acquisition of Estée Lauder in 2022 for an estimated $2.8 billion. For the movie buffs in the room, you also likely know about Tom Ford because he became the exclusive tailor and suitmaker for Daniel Craig's James Bond for Quantum of Solace in 2008. He carried that gig all the way through the series and defined men's style for two decades.

Now, for the real cinephiles in the room, you may also know that Tom Ford himself is a movie buff and entered the industry as a writer and a director in 2009 by directing A Single Man with Colin Firth and Julianne Moore. Then again in 2016 with Nocturnal Animals with Amy Adams, Jake Gyllenhaal, and Michael Shannon. Of course, the wardrobe was stellar in both, and we will get a chance to see his talents onscreen again this fall with a new Anne Rice adaptation, Cry to Heaven.

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Fashion & Style

Shinola’s new blacked-out Mackinac Night Race revives a rare sailing complication

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