Nodus’s new GMT proves luxury doesn’t require luxury pricing
Discover the Nodus Duality II Drift Blue Contrail GMT - a true luxury-grade GMT watch with microbrand pricing and Swiss-level craftsmanship.
Omega’s turquoise Aqua Terra is horological eye candy
Discover Omega’s stunning Aqua Terra 150M with a turquoise dial—a blend of Swiss precision, vibrant aesthetics, and sporty elegance
G-Shock’s new black and gold watches blend luxury with toughness
Discover G-SHOCK’s latest black and gold collection—where rugged durability meets luxury styling in analog-digital perfection.
Breitling drops tough IRONMAN watches built for Champions
Swiss watchmaker Breitling unveils two limited edition Endurance Pro models celebrating IRONMAN's 2025 World Championships. The titanium and ultra-light Breitlight versions feature championship-specific designs and robust SuperQuartz movements perfect for extreme athletes.
Exaequo’s melting rose gold watch redefines luxury horology
Discover Exaequo’s avant-garde Melting Watch in rose gold—a limited-edition masterpiece blending art, luxury, and Swiss precision.
G-SHOCK’s new surf watch supports ocean conservation in style
Discover the G5600SFJ-9, G-SHOCK’s eco-friendly surf watch with sunrise-inspired colors, Tough Solar power, and marine conservation focus
David Beckham’s Tudor watch game is a lesson in timeless style
Discover how David Beckham’s watch choices, like the Tudor Black Bay Chrono, redefine luxury style for men.
Bulova’s new moon watch has a cosmic aventurine dial
Discover Bulova’s Lunar Pilot x BuDiiLab—a 500-piece limited edition with aventurine dial & NASA-inspired detailing
The Blue Planet II Atlantic elevates wrist artistry with oceanic elegance
Discover the luxurious CIGA Design Blue Planet II Atlantic, where CNC-engraved Atlantic topography, Asynchronous-Follow movement, and refined craftsmanship unite in a mesmerizing horological masterpiece.
Sternglas’ new Bauhaus dive watches blend elegance with 200m water resistance
Discover the Sternglas Marus 2.0 Divers—Bauhaus-inspired automatic dive watches with 200m water resistance & Miyota movements.
Bremont’s new Polar White dive watch survives 500m depths in style
Discover Bremont's Supermarine 500M Polar White—a 904L steel dive watch with COSC movement and 500m water resistance.
Seiko’s new GMT watch has a Pepsi bezel and Swiss-level specs
Discover Seiko's new 5 Sports GMT 'Pepsi'—a vibrant, affordable luxury watch with true GMT functionality under $500
Panerai drops military-inspired dive watches in striking green
Panerai releases Submersible Marina Militare and Carbotech models honoring Italian Navy heritage with green dials at $12,500 and $19,500.
Only 88 exist: Girard-Perregaux’s $52K Aston Martin watch
Discover Girard-Perregaux’s Laureato Skeleton Aston Martin Edition—a 44mm black ceramic masterpiece limited to 88 pieces.
Rolex at 120 years: A legacy of innovation and timeless craftsmanship
Celebrating 120 years of Rolex - from the Oyster to the Daytona, we explore how this legendary brand redefined luxury watchmaking forever
Seiko’s new Alpinist watch has a starry night dial
Discover the Seiko Prospex Alpinist Night Sky SPB531, a European-exclusive watch with a celestial dial and 70-hour power reserve.
Citizen’s new pilot watches have Swiss features under $1K
Discover Citizen's new Promaster Skyhawk U830 watches with ana-digi displays, perpetual calendars & aviation functions under $1K.
Inside British microbrand Anoma’s innovative triangular watch design
Anoma releases A1 Optical with 50 triangular patterns creating optical illusions in distinctive 39x38mm triangular case at $2,923.
Seiko’s 20th anniversary Spring Drive watches blend tech and tradition
Discover Seiko's exclusive Spring Drive 20th Anniversary watches featuring revolutionary hybrid technology and limited edition designs.
The art of ultra-thin: Piaget’s legacy of watchmaking mastery
Discover how Piaget’s Altiplano and 900P watches continue to set the standard for ultra-thin luxury timepieces in 2025—blending innovation with timeless elegance.
Omega’s new Snoopy watch has a glowing NASA Easter egg
Discover the Omega x Swatch MoonSwatch Snoopy edition with NASA-inspired details
Only 50 made: Atelier Wen watch features Chinese ink art
Discover the limited Atelier Wen Ancestra 'Jiao' with a hand-engraved Chinese ink painting dial, priced at $2,800.
Medusa meets the cosmos in Versace’s new watches
Discover Versace’s SS25 watch collection, featuring the celestial V Galaxy Moonphase with aventurine dial and Greca-inspired design.
Only 8 exist: This $98K watch has Ming Dynasty enamel art
Discover the Imperial Four Nobles, a platinum watch with hand-painted cloisonné enamel dial, limited to just eight pieces.
U-Boat’s extreme dive watch costs 85% less than Rolex equivalent
U-Boat launches Profondo 10,000 MT with 10,000m water resistance, 46mm titanium case, and unique design at $4,200.
Casio’s samurai watch blends ancient and modern tech
Discover the limited-edition G-Shock MRG-B2000 Kurogane-Iro with samurai-inspired design, tsuiki hammered titanium case, and premium Japanese craftsmanship
Bremont’s legendary orange pilot watch returns in titanium
Bremont launches refined Altitude MB Meteor with iconic orange barrel, Grade 2 titanium construction, and Martin-Baker heritage at EUR 5,950.
Timex’s new Kermit and Smurf watches are made for Rolex nerds
Timex and seconde/seconde/ release limited IYKYK Kermit and Smurf homage watches with cartoon seconds hands at $249 each.
The A. Lange & Söhne Zeitwerk Date: A mechanical marvel in pink gold
Discover the A. Lange & Söhne Zeitwerk Date in pink gold, featuring a jumping digital display, outsize date, and hand-finished German movement.
Luxury meets value: The Tudor Black Bay is the ultimate Submariner alternative
The Tudor Black Bay is the ultimate alternative to the Submariner, featuring its own unique characteristics
The MRG-B5000HT: Casio’s luxury G-Shock masterpiece
Casio’s G-Shock line is widely respected for its exceptional durability and state-of-the-art technology since entering the luxury watch market and continues to uphold the brand’s penchant for elevation with the MRG-B5000HT, a timepiece embodying Japanese craftsmanship and innovation. This stunning edition is a modern masterpiece – perfectly crafted for those who respect resilience and elegance. […]
150 years of Audemars Piguet: How AP changed watchmaking forever
Celebrating 150 years of Audemars Piguet's watchmaking genius - explore the iconic Royal Oak and technical marvels that defined luxury timepieces.
Favre-Leuba Chief Date Royal Purple: A regal timepiece with hidden symbolism
Favre-Leuba’s Chief Date Royal Purple—a luxurious watch with a symbolic hourglass dial and striking purple sunburst finish.
Porsche’s iconic black chronograph returns
Porsche Design relaunches its legendary 1975 Chronograph 1 with a modern twist—limited to 500 pieces worldwide.
Why the future of luxury watches is quietly high-tech
Discover how brands like Breitling & TAG Heuer are blending classic craftsmanship with hidden smart tech, redefining luxury watches.
Unimatic Diving Heritage Collection: A modern take on vintage dive watches
Discover Unimatic’s new Diving Heritage Collection—a minimalist Italian reinterpretation of classic dive watches
Oris Divers Sixty-Five Chronograph Ocean Green is the dive watch of summer
Oris releases Divers Sixty-Five Chronograph 40mm in Ocean Green with vintage styling and modern mechanics starting at CHF 4,000.
Blancpain’s $30K diving watch just got a shocking orange makeover
Blancpain introduces Fifty Fathoms Tech 45mm with interchangeable straps in orange and white, bringing lifestyle appeal to professional diving tool.
IWC Top Gun Miramar: A rugged pilot’s watch with military heritage
Discover the IWC Top Gun Miramar—a ceramic-cased pilot’s watch with a military aesthetic and in-house movement
AVI-8’s new Peanuts watches mark Snoopy’s 75th anniversary
Celebrate 75 years of Snoopy with AVI-8’s new Peanuts collection—playful aviation-inspired watches blending nostalgia with quality craftsmanship
The 37.02 Monolith by Ming is a dark, minimalist masterpiece
The new Ming 37.02 Monolith blends dark elegance and precision engineering in a bold, limited-edition release that redefines stealth luxury
From the stage to the safe: The rise of the musician watch collector
From hip-hop icons to rock legends, discover the musicians with the most expensive watch collections—Patek Philippe, Rolex, Richard Mille & more.
Ulysse Nardin unveils most radical design yet
Discover the Ulysse Nardin Blast Free Wheel Maillechort—a skeletonized luxury watch with an avant-garde movement in rare maillechort alloy.
Titoni Seascoper 300 Bi-Compax: A luxury dive watch with vintage soul
Discover the Titoni Seascoper 300 Bi-Compax—a Swiss-made dive chronograph blending vintage design with modern 300m water resistance
IWC unveils elegant Portofino Automatic Day & Night 34 in rose gold
IWC releases 34mm Portofino Automatic Day & Night in rose gold with diamond markers and charming day/night indicator at EUR 17,500.
TAG Heuer becomes official timekeeper of TCS New York City Marathon
TAG Heuer becomes official timekeeper of TCS New York City Marathon, bringing Swiss precision to world's largest marathon.
G-Shock’s metal makeover we’ve been waiting for
Discover Casio's new G-Shock Full Metal Origin collection—featuring the GMWB5000D-1C and GMB2100SD-1C—blending retro design with modern durability.
Breitling teams with Erling Haaland for cosmic Meteorite Dial Chronomat
Breitling and Erling Haaland create cosmic Chronomat collection with meteorite dials cut from 4.5 billion-year-old space rock.
Parmigiani Fleurier unveils summer-inspired Tonda PF Sport Chronograph
Parmigiani Fleurier unveils Tonda PF Sport Chronograph Rose Gold Sandstone with Mediterranean summer inspiration and COSC-certified movement.
Moser’s stunning aqua watches redefine luxury
Discover H. Moser's Spiced Aqua Triptych—three limited-edition watches featuring perpetual calendar, tourbillon, and center seconds complications.