DedCool releases Mochi Milk fragrance to a waiting list of 5,000
Mochi Milk is DedCool's new fragrance, and it's being released to a waiting list of 5,000 customers.
Heineken jumps into the men’s skincare game with Smootheriser skin cream
Heineken is entering the men's skincare market with a new skin cream tied to the company's Silver beer
MANSCAPED teams up with Testicular Cancer Society for bold promo
The fifth anniversary of this partnership between MANSCAPED and TCS is a unique vehicle for testicular cancer awareness and prevention
Legendary Hungarian skincare company releases powerful collagen booster
Omorovicza is a legendary Hungarian skincare company, and Elixir is a significant addition to their product line.
Dr. Squatch turns Mike Tyson into ‘Moisture Mike’ for new soap promo
Dr. Squatch is known for outrageous promos, but they've outdone themselves with this one, which features Mike Tyson as "Moisture Mike."
Caldera + Lab introduces its first multi-product men’s haircare system
Caldera is introducing the company's first multi-product release in which the three products function as a men's haircare system
The best beard styles for men, whether you’re a novice or a pro
Looking for a style that will suit your growing facial hair? We break down the best beard styles, as well as the type of face that can rock 'em.
Patricks aims to elevate men’s haircare with new sea salt product
The potential of sea salt as a men's hairspray ingredient has long been recognized, and Patricks is out to bring that potential to fruition
Sand training is no day at the beach: A new twist on traditional strength workouts
Sand training can be a great way to spice up a stale routine or build a whole new one.
New Dr. Squatch soaps join the Call of Duty character roster
Dr. Squatch is teaming up with Call of Duty and the game's legendary character roster for their new package of soaps.
How men are embracing hair color: Expert insights from Snax the Barber
Men's hair coloring is becoming increasingly popular, and some of the possibilities are fun and surprising
Tower 28 earns three major seals of approval for specialized skincare products
Tower 28 has earned seals of approval from the three organizations that monitor skincare products for rosacea, psoriasis and eczema
Beards & Beyond updates products and packaging to reflect premium approach
Updates in Beards & Beyond's products reflect an upscale lineup, and the packaging now says "premium."
Duke Cannon bets on Iowa State mascot for March Madness success
Duke Cannon is one men's grooming company that's gambling on a unique ad campaign to draw interest during March Madness
The Y Code adds Well Kept eye serum to its men’s skincare product line
These three new eye serums from The Y Code use holistic ingredients to tackle a number of men's skincare issues.
SOL LABS forms unique skincare partnership with Melanoma Research Alliance
SOL LABS is partnering with the Melanoma Research Alliance to help eliminate skin cancer.
Find your perfect pre-styling shampoo with American Crew’s new range
When used with the right styling puck, these three new pre-styler shampoos from American Crew can help you get a great look.
GA.MA’s new EGGO trimmer is an all-in-one grooming solution for men
For men who need full-body coverage in their trimmer, the EGGO from GA.MA Italy Professional provides it
To stay fully hydrated and healthy, your beard, skin, and hair need…beer?
Men's skincare benefits from beer-infused products are well worth examining.
These ingredients will sabotage your men’s skincare routine
You'll find a surprising array of bad ingredients in men's skincare products, so here are the ones you need to avoid the most.
RawSugar’s new shampoo and conditioner aims to soothe your eczema issues
Raw Sugar's new shampoos and conditioners address eczema issues
How to pick the right men’s cologne for your date, interview, or casual event
Make sure you take the occasion into account when you choose your men's cologne
What to look for in an electric shaver: Blade types, motor power, and more
Electric razors offer an impressive feature set for fast, convenient shaving, and there are new features coming online all the time.
This new dandruff shampoo offers a unique approach to a common haircare problem
To attack the fungus that causes problem dandruff, the new REMEDY shampoo relies on a unique combination of ingredients.
Millennials, Gen Z drive new generational trends in men’s grooming products
The growth of men's grooming products is being driven by changing ideas and trends among millenial and GenZ men
Men’s grooming goes all in on multipurpose products for simpler routines
Men's grooming products are being sold as broad-based solutions, with individual products combined in different packages.
After almost 50 years, Yankees embrace beards — because why not, right?
After almost 50 years, the New York Yankees finally rescinded their no-beard policy...can men's grooming product deals be far behind?
Harry Slatkin’s Dwell212 body care line promises mood-boosting skincare
Harry Slatkin's new Dwell212 body care products represent an intriguing addition to the skincare market, and they can be used by men, too.
The latest Dr. Squatch soaps pack a powerful moisturizing punch
These three new soaps from Dr. Squatch pack a powerful moisturizing punch, and together they represent a men's skincare solution
Red light therapy is a fast-growing addition to men’s skincare routines
The potential benefits of red light therapy for men's skincare are well worth exploring. Find out more here.
Marshawn Lynch teams up with Dove to promote whole body deodorant
Marshawn Lynch and Dove are teaming up to promote Dove's new whole body deodorant
Report: Red light therapy is becoming the wellness trend for men — here’s why
Red light technology is growing quickly and U.S. men are leading women in adopting red light therapy for their wellness and skincare routines.
What does aftershave do? Why it should be a key part of your skincare routine
Adding a quality aftershave is a great way to enhance your men's skincare game.
How and why men should add vitamin C to their skincare routine
Vitamin C can provide a vital array of skincare benefits for men, especially when paired with other skincare products.
Atwater’s new SPF 50+ sunscreen: rugged protection, approved by Yellowstone’s Ian Bohen
Sunscreen provides rugged yet lightweight protection in a mineral based formula.
The growing market for men’s hair loss products: What you need to know
Men’s hair loss products are growing exponentially, and men need to know the numbers to pursue a solution.
The 6 most popular long hairstyles for men
Now that you’re part of an exclusive network of gentlemen with the long locks, here is a selection of hairstyles for you.
The rise of men’s grooming: What’s driving the boom in personal care
The growth rates for men's grooming products is outpacing that of women's beauty products
Drunk Elephant’s new must-haves for year-round skin care
Drunk Elephant has two new offerings: a new Mello Marula Cream Cleanser and the Therabu Buttered Reparative Hand Cream.