Ulysse Nardin creates Blast Sparkling Rainbow with 211 rainbow sapphires using mystery setting, limited to 8 pieces at CHF 451,700.

LeBron James reveals $450,000 Richard Mille limited edition honoring Lakers heritage, featuring team colors and personal design in 150 pieces.

Tissot collaborates with Jungfraubahn railway on five limited-edition watches celebrating Swiss Alps heritage through PR 100 and T-Touch models.

Now that Daniel Craig has shaken and stirred his last martini as James Bond, the hunt for the next 007 has only intensified in recent months, with Aaron Taylor-Johnson emerging as a leading contender. With his movie star looks and commanding presence on screen in films both indie and blockbuster over the years, his recent appointment […]

H. Moser & Cie. launches Pioneer Spiced Aqua Collection with audacious turquoise and orange timepieces priced $16,900-$93,500.

Citizen launches ATTESA Blue Universe Collection with Duratect DLC Blue coating, featuring space-inspired design at $1,080-$2,437.

Citizen launches Marvel Zenshin limited edition at $495, featuring Super Titanium construction and Fantastic Four-inspired design elements.

Bremont refreshes Supermarine 500M with wave-textured dial and Tom Bridge partnership, starting at $4,700 for summer 2025 collection.

Jaeger-LeCoultre introduces Polaris Chronograph with Ocean Grey lacquer dial featuring complex 35-layer construction and Caliber 761 movement.

Fellows auction on June 26 features platinum Rolex Daytona with ice blue dial ($74k-$101k) among 464 luxury timepieces from top brands.

Blancpain completes Fifty Fathoms collection with 38mm additions in steel, titanium, and gold, creating comprehensive three-size lineup.

Oris unveils its Hölstein Edition 2025, a masterpiece blending Swiss precision with avant-garde design. This year’s release is just 250 pieces, an exclusive offering celebrating the brand’s heritage while pushing horological boundaries. The 40mm stainless steel case features a sleek, polished finish, while the gradient green dial—inspired by the dense forests of Hölstein—captures light with […]

Tudor launches Black Bay 54 "Lagoon Blue" at $4,350, featuring contemporary pale blue dial and refined five-link bracelet design.

Discover how microbrand watches like Traska, Formex, and Baltic are disrupting the luxury watch market with innovative designs, Swiss craftsmanship, and collector-friendly pricing.

Chopard honors Sir Stirling Moss with limited Mille Miglia chronograph at $10,800 and upgrades GTS Power Control with in-house movement.

G-Shock honors 1983 DW-5000C with Full-Metal GMW-B5000D-1C featuring stainless steel construction and original red, blue, yellow colorway.

Breitling updates Superocean Heritage with B31 movement, Kelly Slater limited edition, and Hawaiian surf culture inspiration after 2017 refresh.