Skip to main content
  1. Home
  2. Fashion & Style
  3. News

Lancia and Eberhard unveil a bold new HF watch celebrating racing heritage

Lancia and Eberhard & Co. launch HF luxury watch honoring iconic racing legacy

The 'High Fidelity' timepiece up close
Stellantis

Bringing together the finest in Italian design and Swiss watchmaking mastery, Lancia and Eberhard & Co. have teamed up to create the Lancia HF (‘High Fidelity’) luxury watch — a striking timepiece that revels in the brand’s iconic motorsport history. The collaboration marks another milestone in Lancia’s resurgence, merging cutting-edge technology with timeless racing heritage.

Released at Lancia Design Day, the HF timepiece epitomizes the fearless spirit of the brand’s legendary High Fidelity (HF) performance badge, a symbol of speed and innovation. Eberhard & Co., a Swiss watchmaker revered since 1887, has masterfully crafted a chronograph reflecting Lancia’s dynamic aesthetic while upholding the highest standards of precision engineering.

Recommended Videos

The limited edition release pulls out all the stops, including a sleek black dial emblazoned with the signature red HF logo and high-performance Swiss automatic movement that ensures both style and mechanical sophistication. Every detail  — from the case finishing to the strap design — has been meticulously taken into consideration, echoing the dynamism of Lancia’s racing legacy. These features make it a must-have for watch collectors and car enthusiasts alike.

A collector’s dream: Bridging automotive prestige and haute horology

The Lancia HF watch is a symbol of exclusivity and craftsmanship, and with a limited release, it offers watch connoisseurs the opportunity to own a future classic honoring Eberhard & Co.’s horological mastery as well as Lancia’s storied past. This partnership stands as a testament to Lancia’s commitment to reinventing its premium identity with heritage luxury brands. Through collaboration with Eberhard & Co., Lancia reaffirms its reputation as a brand valuing innovation and performance – qualities which resonate with discerning collectors.

Own a piece of racing history

For those who appreciate the intersection of speed and sophistication, the Lancia HF luxury watch is a rare opportunity to own a tangible piece of motorsport legacy. Meticulously crafted in Swiss workshops, this timepiece is a testament to the enduring allure of racing heritage and fine watchmaking—a true masterpiece for the wrist. For serious watch collectors looking to expand their collections, the time is now to add an impressive timepiece with an impressive reputation.

Triston Brewer
Triston Brewer is a journalist, creative director, stylist, fashionisto, and jetsetting digital bon vivant. Brace yourself!
Topics
Why you should be wearing the biggest underwear brand you’ve never heard of
Pair of Thieves is the third biggest underwear brand and they think your balls will love their fabric
Game, Person

I talk a lot about the importance of style. Fit, function, and fashion come together to make your personal appearance a reflection of who you are and who you intend to be. The value of quality over brand names. The importance of good tailoring over fast fashion. Wearing a suit the right way. The best shoes for your look. The way you can send a message without ever opening your mouth. But you know what I don't ever talk about? Skivvies. That's right, I don't talk about underwear. You know why? Because it is something that I (and I reckon you too) just don't think about. But, in ten minutes with David Ehrenberg, CEO of Pair of Thieves, that all changed. I started thinking about underwear. And he convinced me to try his brand, because he was certain that my balls would love it. He was right. But what is it about Pair of Thieves, and underwear in general, that made them skyrocket to the top of an industry most men don't think about?

Our goal isn't to make underwear some aspirational luxury item– it's to make it the best part of getting dressed. That's reflected in our fabric, our fit, and how closely we listen to real customer feedback. We see underwear as part of personal care, and upgrading it should feel easy, accessible, and genuinely worth it. - David Ehrenberg CEO Pair of Thieves

Read more
Peserico drops spring and summer looks in thier backyard during Fashion Week
Italian staple makes news at Milan Fashion Week with their SS27 collection
Sewing, Body Part, Finger

Milan Fashion Week showed out as usual, with designers from around the world coming together to showcase what they have in store for us purveyors of menswear. Of course, the usual suspects were in attendance with the ability to continue legacies and further movements. The big ones are the ones I have been reporting here for a while now. Browns and more browns seem to remain the industry's call. Canali took it further with a spice theme, which doubled down on the color theme while deepening it. Prada took the simplistic classic aesthetics we've been seeing to what I assume is their logical conclusion. "Doing more with nothing." Continuing a theme we saw at Pitti Uomo last week, Brioni focused on the ideas of personalization and customization, bringing out the personality of your looks. And finally, Dinhill wrote a love letter to the blue blazer, calling into focus their love for the English gentleman. Out of all these campaigns, one that stood out to me was the SS27 launch from Peserico. An Italian classic with decades of quality showing off in its own backyard.

A timeless aesthetic

Read more
1977 Rolex GMT-Master II survives being ejected from a cockpit only to land in a special collection
A U.S. Airforce pilot was forced to eject mid-flight wearing his Rolex. Fifty years later, it's sitting solid in a special collection
Wristwatch, Arm, Body Part

Air Force pilot Captain David Bartell fired up his F105-D for a training mission like any other time. Nothing was different—a routine training mission to link up with a KC-135 aerial tanker to refuel. As soon as the plane lifted from the runway, the engine blew, and he began to plummet toward the Earth. At the last second, when it was clear he wasn't pulling out of the dive, he yanked a lever near his cockpit chair, and the canopy exploded off the frame and catapulted him 100 feet into the air. A few seconds later, when his chute opened, and he began to drift down toward the safety of the ground, he discovered the plane had become a fireball on the ground. He narrowly navigated away from danger a second time before he found solid ground. Then, when he was about to breathe again, pops sounding like cannon fire sounded. Driving him into the bushes. Witnesses to this real-life crash on Thursday, July 13, 1977, said Capt. Bartell only responded with "What a ride." One of the most intriguing parts of this story isn't the failed training mission, but that on his wrist was a Rolex GMT-Master II. Fifty years later, Bob's Watches Founder and CEO Paul Altieri has procured it for his own collection.

You can find another Pepsi GMT. You can't find another life story attached to it. - Paul Altieri, Founder and CEO of Bob's Watches

Read more