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Peserico drops spring and summer looks in thier backyard during Fashion Week

Italian staple makes news at Milan Fashion Week with their SS27 collection

By Mark D McKee Published June 23, 2026 9:58 AM

Clothing, Coat, Jacket — Peserico

Milan Fashion Week showed out as usual, with designers from around the world coming together to showcase what they have in store for us purveyors of menswear. Of course, the usual suspects were in attendance with the ability to continue legacies and further movements. The big ones are the ones I have been reporting here for a while now. Browns and more browns seem to remain the industry’s call. Canali took it further with a spice theme, which doubled down on the color theme while deepening it. Prada took the simplistic classic aesthetics we’ve been seeing to what I assume is their logical conclusion. “Doing more with nothing.” Continuing a theme we saw at Pitti Uomo last week, Brioni focused on the ideas of personalization and customization, bringing out the personality of your looks. And finally, Dinhill wrote a love letter to the blue blazer, calling into focus their love for the English gentleman. Out of all these campaigns, one that stood out to me was the SS27 launch from Peserico. An Italian classic with decades of quality showing off in its own backyard.

A timeless aesthetic

Here is the rub with Fashion Week: It is more art than style. There is nothing wrong with that. Fashion is an artistic expression we can all find ourselves in as it is (literally) a walking, talking, wearable representation of who we are and who we want to be. Having said that, the difference between the fashion on the runway and the style on the street is wearable comfort and a stylish counterpart to a high-fashion image on the runway.

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The Perserico SS27 is notable in that the entire collection brings nothing but wearable style to the street. Field jackets, polos, and knits bring pops of color to the earthy tones, making each one of the looks something you can see yourself in, which is the endgame for any good menswear brand. Peserico is the brand that stood out to me this year at Milan, but the rest didn’t slouch on their contributions, as it was yet another stellar year for Milan Fashion Week.

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Mark cut his teeth in the men's style world when he sold suits first at box stores such as Men's Wearhouse and Jos. A. Bank…

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Fashion & Style

1977 Rolex GMT-Master II survives being ejected from a cockpit only to land in a special collection

A U.S. Airforce pilot was forced to eject mid-flight wearing his Rolex. Fifty years later, it's sitting solid in a special collection

Wristwatch, Arm, Body Part

Air Force pilot Captain David Bartell fired up his F105-D for a training mission like any other time. Nothing was different—a routine training mission to link up with a KC-135 aerial tanker to refuel. As soon as the plane lifted from the runway, the engine blew, and he began to plummet toward the Earth. At the last second, when it was clear he wasn't pulling out of the dive, he yanked a lever near his cockpit chair, and the canopy exploded off the frame and catapulted him 100 feet into the air. A few seconds later, when his chute opened, and he began to drift down toward the safety of the ground, he discovered the plane had become a fireball on the ground. He narrowly navigated away from danger a second time before he found solid ground. Then, when he was about to breathe again, pops sounding like cannon fire sounded. Driving him into the bushes. Witnesses to this real-life crash on Thursday, July 13, 1977, said Capt. Bartell only responded with "What a ride." One of the most intriguing parts of this story isn't the failed training mission, but that on his wrist was a Rolex GMT-Master II. Fifty years later, Bob's Watches Founder and CEO Paul Altieri has procured it for his own collection.

You can find another Pepsi GMT. You can't find another life story attached to it. - Paul Altieri, Founder and CEO of Bob's Watches

Fashion & Style

From dirt to downtown: Adidas drops new TERREX Freehiker 3

Built for the wild but styled for the street. The new TERREX deepens the brands hiker collection

Clothing, Footwear, Shoe

Last fall, I got the opportunity to experience Lake Tahoe for the first time. I loved the downtown areas with the mountain town vibe. I loved the fine rock beach on the banks of the lake. I tried yoga for the first time and figured out that I was both open to it and terrible at it. But, above all, the hiking around the famous lake is the draw, and I got to get my first trial of the Adidas TERREX Freehiker. The hiking functionality, combined with the stylistic aspects Adidas has always been known for, was a great experience. Now, the iconic shoe brand drops the third iteration, deepening the collection even further.

Our ambition with the Freehiker 3 was to double down on what made this franchise iconic from the start: exceptional comfort for long days on rolling terrain. Tom Louage, Sr. Director Product, Adidas.

Fashion & Style

Dressing as yourself is the new trend: The Pitti Uomo style this year is deeply personal

Hockerty is always on top of the Pitti style, and this year they dig into the self expression

Accessories, Formal Wear, Tie

Every year, a trade show in Italy brings together all of the industry's most talented designers and manufacturers. It isn't a fashion week. It isn't for the people who are looking to convince the consumers what is in style or in fashion. It is for the people at the beginning of the process to come together and see (and maybe even decide together) what will define the style for the next year. Pitti Uomo is one of, if not the, biggest and most influential trade shows of the year, and this year, the message is clear: The focus is on you. I know it sounds weird, because the focus should almost always be on the consumer. These are businesses at the end of the day, so selling to them and bringing in enough profit to continue on to next year is a simple goal. However, there is something that stood out to me throughout this year that Hockerty, one of my favorite attendees of Pitti Uomo every year, nails perfectly: simplicity allows you to shine.

Tradition leads the way