Milan Fashion Week showed out as usual, with designers from around the world coming together to showcase what they have in store for us purveyors of menswear. Of course, the usual suspects were in attendance with the ability to continue legacies and further movements. The big ones are the ones I have been reporting here for a while now. Browns and more browns seem to remain the industry’s call. Canali took it further with a spice theme, which doubled down on the color theme while deepening it. Prada took the simplistic classic aesthetics we’ve been seeing to what I assume is their logical conclusion. “Doing more with nothing.” Continuing a theme we saw at Pitti Uomo last week, Brioni focused on the ideas of personalization and customization, bringing out the personality of your looks. And finally, Dinhill wrote a love letter to the blue blazer, calling into focus their love for the English gentleman. Out of all these campaigns, one that stood out to me was the SS27 launch from Peserico. An Italian classic with decades of quality showing off in its own backyard.
A timeless aesthetic
Here is the rub with Fashion Week: It is more art than style. There is nothing wrong with that. Fashion is an artistic expression we can all find ourselves in as it is (literally) a walking, talking, wearable representation of who we are and who we want to be. Having said that, the difference between the fashion on the runway and the style on the street is wearable comfort and a stylish counterpart to a high-fashion image on the runway.
The Perserico SS27 is notable in that the entire collection brings nothing but wearable style to the street. Field jackets, polos, and knits bring pops of color to the earthy tones, making each one of the looks something you can see yourself in, which is the endgame for any good menswear brand. Peserico is the brand that stood out to me this year at Milan, but the rest didn’t slouch on their contributions, as it was yet another stellar year for Milan Fashion Week.
