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250 years is a milestone worth celebrating for Benrus

Benrus drops a limited edition timepiece for USA's big birthday

Wristwatch, Arm, Body Part
Benrus

As the 250th birthday of the United States of America gets within reach, you are likely going to keep seeing brand after brand drop their biggest and best honorary sales, products, and collaborations to show their national pride. There are some that I and the rest of my cohorts love more than others and cover here on the site. But I will always be a sucker for a good watch. And a watch with a tie to the holiday is pulling at my patriotic heartstrings. Born in NYC to three Romanian immigrants in 1921, Benrus released a limited edition timepiece focused on the 250th birthday, showcasing what the American dream truly is: finding freedom and opportunity, and building something with it.

Even the price is honorary

Sentimentality aside, let’s talk about the watch. The dial features stars instead of numbers, with sharp arrows in the three and the nine positions. It also features an excerpt from the Declaration of Independence, a strong call back to our beginnings. Representing strength, courage, resiliency, and the tenacity to fight for our way of life. Flipping to the back of the watch, the caseback carries an inscription: “250th Anniversary: 1 of 250,” establishing just how rare the piece is. Benrus has been a stalwart of watchmaking for over a century, and this is the tribute to their history they have waited for. If you are beyond aesthetics and want to know more about the specs of the piece, here is what they are:

  • Case Diameter: 39.5 mm
  • Case Height: 9,95 mm
  • Lug Width: 20 mm
  • Stainless steel case w/ screw-down crown
  • Double-domed sapphire crystal
  • Double anti-reflective coating
  • ETA 2892 42-hour power reserve
  • 10 ATM water resistance
  • Tan leather strap with a pin buckle
  • Open case back, sapphire crystal with “one of 250” on glass
  • Limited edition of 250 watches to commemorate the 250th anniversary of the United States
  • Swiss Made
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You can go to Benrus now to get your watch, limited to 250 pieces, for the honorary price of $1,776.

Mark cut his teeth in the men’s style world when he sold suits first at box stores such as Men’s Wearhouse and Jos. A. Bank… Read Full Bio
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