Bob McCullough
Bob McCullough is a freelance author and journalist who has published dozens of novellas and novels, and his journalism has been featured in high-level publications such as the Boston Globe, the LA Times, The Sporting News and NBCSports.com. He is the author of the "Greatest Day" sports series, which covers the NFL, MLB, golf and NASCAR, and he's an accomplished marketing and content writer as well.
ALTAIA’s Woo(E)D features exotic international fragrances
ALTAIA's Woo(E)D is now available in the US after an early April release, and this men's cologne leans into the concept of seduction for its appeal
Iconic monsters define the latest Dr. Squatch soaps
The latest Dr Squatch soap package features both Godzilla and King Kong
Do red light therapy blankets really work for exercise recovery and better sleep?
Red light therapy comes with a variety of potential benefits, so I tested a premium blanket to see if the exercise and sleep recovery benefits are real.
Atwater’s new Smooth Target aims to provide complete beard care
For complete beard care, Atwater's Smooth Target 5-in-1 beard oil is designed to provide comprehensive coverage
The best mustache styles every man should know about
Getting your mustache look right can be tricky, but we've got the styles and some advice to help you get it right.
How celebrity barber Vince Garcia and American Crew are redefining NFL draft night style
American Crew has teamed up with Vince the Barber to give several athletes a great hairstyle for NFL draft night
Travis Hunter’s NFL draft moment gets a luxury timepiece
Travis Hunter is a unicorn player in this year's NFL draft, and Axia Time is celebrating his versatility with a new watch
SkyOrganics debuts two new haircare products for curls
These two new haircare products fro SkyOrganics will help you manage your curls while you help the environment.
RescueMD adds nighttime skincare oil to address pigmentation and redness
This is a pricey, high-end skincare oil, but the ingredients and clinical testing results are impressive
Eyelash trimming: Why experts are calling out this dangerous men’s grooming trend
Younger men are trimming their eyelashes in an effort to look more "masculine," and this trend it triggering genuine alarm.
LUMIBRONZE adds ‘tanning’ to the sunscreen equation
LUMIBRONZE is a sunscreen that also provides anti-aging capabilties
Sleep tape from Dream Recovery is the ultimate men’s skincare shortcut
This sleep tape from Dream Recovery is infused with skincare products that provide benefits while you sleep
Mountain Dew wants to be part of your grooming routine now
Mountain Dew enters the skincare market with a series of products based on its new soda flavor.
Dr. Chris Tomassian’s top 10 skincare tips every man should know
Dr. Chris Tomassian is a board-certified dermatologist with over 2.7 million followers on social media, and here he provides his top 10 all-time men's skincare tips.
Can you trust the data your fitness tracker is giving you? An expert weighs in
The reliability of fitness tracker data is just as important as the features, and Tim Rosa, the former CMO of Fitbit, is qualified to give his take on this issue.
Is too much shower time bad for your skin? What a new study says
Its been suggested that extensive shower time may be bad for our skin biome, but this study disagrees
Mushrooms for men’s skincare? Verdoie adds new shroom-based supplement
Verdoise already has a mushroom-based moisturizing cream for skincare, and this supplement is designed to work with it.
GUESS releases iconic new men’s cologne
GUESS ICONIC's bold new men's cologne is designed to complement its women's perfume from last year
How to prevent chafing for your thighs, groin, armpits, and elsewhere
With the right gear and proper steps, there are ways to prevent chafing so you can enjoy your long runs.
The rise of skincare tech: How gadgets can transform your skincare game
You may not have thought about using tech for your skincare routine, but whether you’re a pro or just developing your skincare routine, tech can definitely help you take a quantum leap when it comes to getting great skin.
DedCool releases Mochi Milk fragrance to a waiting list of 5,000
Mochi Milk is DedCool's new fragrance, and it's being released to a waiting list of 5,000 customers.
Heineken jumps into the men’s skincare game with Smootheriser skin cream
Heineken is entering the men's skincare market with a new skin cream tied to the company's Silver beer
MANSCAPED teams up with Testicular Cancer Society for bold promo
The fifth anniversary of this partnership between MANSCAPED and TCS is a unique vehicle for testicular cancer awareness and prevention
Legendary Hungarian skincare company releases powerful collagen booster
Omorovicza is a legendary Hungarian skincare company, and Elixir is a significant addition to their product line.
Dr. Squatch turns Mike Tyson into ‘Moisture Mike’ for new soap promo
Dr. Squatch is known for outrageous promos, but they've outdone themselves with this one, which features Mike Tyson as "Moisture Mike."
Caldera + Lab introduces its first multi-product men’s haircare system
Caldera is introducing the company's first multi-product release in which the three products function as a men's haircare system
The best beard styles for men, whether you’re a novice or a pro
Looking for a style that will suit your growing facial hair? We break down the best beard styles, as well as the type of face that can rock 'em.
Patricks aims to elevate men’s haircare with new sea salt product
The potential of sea salt as a men's hairspray ingredient has long been recognized, and Patricks is out to bring that potential to fruition
Sand training is no day at the beach: A new twist on traditional strength workouts
Sand training can be a great way to spice up a stale routine or build a whole new one.
New Dr. Squatch soaps join the Call of Duty character roster
Dr. Squatch is teaming up with Call of Duty and the game's legendary character roster for their new package of soaps.
How men are embracing hair color: Expert insights from Snax the Barber
Men's hair coloring is becoming increasingly popular, and some of the possibilities are fun and surprising
Tower 28 earns three major seals of approval for specialized skincare products
Tower 28 has earned seals of approval from the three organizations that monitor skincare products for rosacea, psoriasis and eczema
Beards & Beyond updates products and packaging to reflect premium approach
Updates in Beards & Beyond's products reflect an upscale lineup, and the packaging now says "premium."
Duke Cannon bets on Iowa State mascot for March Madness success
Duke Cannon is one men's grooming company that's gambling on a unique ad campaign to draw interest during March Madness
The Y Code adds Well Kept eye serum to its men’s skincare product line
These three new eye serums from The Y Code use holistic ingredients to tackle a number of men's skincare issues.
SOL LABS forms unique skincare partnership with Melanoma Research Alliance
SOL LABS is partnering with the Melanoma Research Alliance to help eliminate skin cancer.
Find your perfect pre-styling shampoo with American Crew’s new range
When used with the right styling puck, these three new pre-styler shampoos from American Crew can help you get a great look.
GA.MA’s new EGGO trimmer is an all-in-one grooming solution for men
For men who need full-body coverage in their trimmer, the EGGO from GA.MA Italy Professional provides it
To stay fully hydrated and healthy, your beard, skin, and hair need…beer?
Men's skincare benefits from beer-infused products are well worth examining.
These ingredients will sabotage your men’s skincare routine
You'll find a surprising array of bad ingredients in men's skincare products, so here are the ones you need to avoid the most.
RawSugar’s new shampoo and conditioner aims to soothe your eczema issues
Raw Sugar's new shampoos and conditioners address eczema issues
How to pick the right men’s cologne for your date, interview, or casual event
Make sure you take the occasion into account when you choose your men's cologne
What to look for in an electric shaver: Blade types, motor power, and more
Electric razors offer an impressive feature set for fast, convenient shaving, and there are new features coming online all the time.
This new dandruff shampoo offers a unique approach to a common haircare problem
To attack the fungus that causes problem dandruff, the new REMEDY shampoo relies on a unique combination of ingredients.
Millennials, Gen Z drive new generational trends in men’s grooming products
The growth of men's grooming products is being driven by changing ideas and trends among millenial and GenZ men
Men’s grooming goes all in on multipurpose products for simpler routines
Men's grooming products are being sold as broad-based solutions, with individual products combined in different packages.
After almost 50 years, Yankees embrace beards — because why not, right?
After almost 50 years, the New York Yankees finally rescinded their no-beard policy...can men's grooming product deals be far behind?
Harry Slatkin’s Dwell212 body care line promises mood-boosting skincare
Harry Slatkin's new Dwell212 body care products represent an intriguing addition to the skincare market, and they can be used by men, too.
The latest Dr. Squatch soaps pack a powerful moisturizing punch
These three new soaps from Dr. Squatch pack a powerful moisturizing punch, and together they represent a men's skincare solution
Red light therapy is a fast-growing addition to men’s skincare routines
The potential benefits of red light therapy for men's skincare are well worth exploring. Find out more here.