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BrewDog revamps its popular Elvis Juice IPA

A facelift for a popular beer release

By Mark Stock May 1, 2025 2:02 PM

BrewDog Elvis Juice IPA. — BrewDog

BrewDog is making a splash with a new-look can. The Ohio brewery just launched a redesign for its popular beer, the Elvis Juice IPA. It comes just in time for the warm weather season, when backyard barbecues and the best summer beers are most welcome.

The can now looks a lot like the beer tastes. Evoking citrus peel, the orange stripes are a punchy addition to the can’s aesthetic. While no citrus is technically added to the beer, the hop bill makes for a zesty IPA.

“We’re excited to give our Headliner, Elvis Juice, a bold new look,” shares Brittany Foster, head of brand and marketing for BrewDog USA. “Elvis Juice has been a fan favorite in the U.S. since its debut – and in a world where first impressions matter, even icons evolve. This refresh marks a new era for our citrus-charged classic. This is just one of the many exciting things you’ll see from BrewDog this year. Our fans have a taste for great beer — and we’re here to deliver.”

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The beer is on store shelves in several states beyond Ohio. Elvis Juice IPA has been one of the label’s most sought-after, a citrus IPA coming in at 6.5% ABV. Tasty in its own right, the beer also goes well with wings, nachos, and pretty much anything on the grill.

BrewDog started in Columbus in 2017. Since, it’s become a significant character in the craft beer movement. The label has both a 100,000-square-foot facility as well as a craft beer hotel, the first of its kind.

Stay tuned, the craft beer sector is a busy place. Check out our related articles on the history of pilsner and the best macro Asian beers. Cheers.

Mark Stock is a writer from Portland, Oregon. He fell into wine during the Recession and has been fixated on the stuff since… Read Full Bio

Topics

Liquor, Beer, Wine & Drinks

JetBlue unveils new Mint menus from Crown Shy and Birdee

JetBlue

Love flying JetBlue? JetBlue just unveiled the first menus from its newest Mint® culinary partners – Crown Shy and Birdee – available online now and across select domestic and transatlantic Mint routes starting now. Developed in collaboration with Kent Hospitality Group, the new menus from New York City eateries Crown Shy and Birdee build on JetBlue’s distinctive approach to hospitality, this new collab brings new flavors on board. JetBlue is known for its premium Mint experience, feartuing an award-winning business class that features lie-flat seats & suites, exclusive perks & amenities, and of course, premium dining paired with complimentary drinks. This new collab will bring new flavors of New York’s favorite restaurants on board.

“The best part of any new Mint menu is seeing it come to life onboard,” said Stephanie Evans Greene, senior vice president of marketing and brand, JetBlue. “Our teams worked closely with the talented chefs at Crown Shy and Birdee to thoughtfully adapt their dishes for the onboard experience. We’re excited for customers to enjoy menus that bring two of New York’s most exciting restaurants to their next Mint flight.”

The best beers to pair with your summer yard games

Anderson Valley

When it comes to leisure activities during the summer months, it’s difficult to beat the appeal of a round of yard games. What could be more fun on a hot, sunny day than besting your friends and siblings in an epic backyard brawl? I can’t think of anything.

I’m talking about games like croquet, lawn darts, bocce, ladder ball, cornhole, and more. The only thing that makes the experience better is having a frosty, refreshing beer firmly in one of your hands. But just like how you don’t enjoy every yard game, not just any beer will do.

Jagermeister goes citrus with new orange release

Alcohol, Beverage, Liquor

Alcohol is the ultimate gathering tool. No matter what event you have coming up, you can almost always bet on a good drink (unless it is a baby shower; then maybe not). From the moment I joined the United States Army, I became quite familiar with the presence of Jagermeister. It was a constant pillar of our get-togethers for two main reasons. The first was that we didn’t make a lot of money, and it has always been one of the more accessible liquors when we walked down the booze aisles of the Class 6 (picture a 711 on a military post). The second reason is that it is the perfect shot drink. It never needed a mixer. It is designed to be poured as a shot straight from the freezer. However, Jager is also versatile enough to make some great cocktails. Now, the brand dropped the perfect summer upgrade with an orange twist.

Jagermeister has always been about bringing people together. – Cindy Wang Simms, CMO,Jägermeister US.