BrewDog revamps its popular Elvis Juice IPA

A facelift for a popular beer release

By Mark Stock Published May 1, 2025

BrewDog Elvis Juice IPA. — BrewDog

BrewDog is making a splash with a new-look can. The Ohio brewery just launched a redesign for its popular beer, the Elvis Juice IPA. It comes just in time for the warm weather season, when backyard barbecues and the best summer beers are most welcome.

The can now looks a lot like the beer tastes. Evoking citrus peel, the orange stripes are a punchy addition to the can’s aesthetic. While no citrus is technically added to the beer, the hop bill makes for a zesty IPA.

Recommended Videos

“We’re excited to give our Headliner, Elvis Juice, a bold new look,” shares Brittany Foster, head of brand and marketing for BrewDog USA. “Elvis Juice has been a fan favorite in the U.S. since its debut – and in a world where first impressions matter, even icons evolve. This refresh marks a new era for our citrus-charged classic. This is just one of the many exciting things you’ll see from BrewDog this year. Our fans have a taste for great beer — and we’re here to deliver.”

The beer is on store shelves in several states beyond Ohio. Elvis Juice IPA has been one of the label’s most sought-after, a citrus IPA coming in at 6.5% ABV. Tasty in its own right, the beer also goes well with wings, nachos, and pretty much anything on the grill.

BrewDog started in Columbus in 2017. Since, it’s become a significant character in the craft beer movement. The label has both a 100,000-square-foot facility as well as a craft beer hotel, the first of its kind.

Stay tuned, the craft beer sector is a busy place. Check out our related articles on the history of pilsner and the best macro Asian beers. Cheers.

Contributor

Mark Stock is a writer from Portland, Oregon. He fell into wine during the Recession and has been fixated on the stuff since…

Topics

Liquor, Beer, Wine & Drinks

Food & Drink

From ancient brews to craft cans: the 9,000-year story of beer

The lengthy history of a well-known beverage

Beer on a wooden barrel

Beer has deep, deep roots. The stuff predates so many things, from actual religious figures and way-back eras like the Middle Kingdom of Egypt to fellow fermented beverages like wine. How beer is made has changed quite a bit over that long arc, but the amazing fact remains: it's one of the oldest beverages on earth.

Undoubtedly, the first versions of beer tasted very different than what we're accustomed to today. That's pretty much the case with most things we eat and drink (ancient Roman wine, anyone?). Regardless, humans were interested in fermenting grain several thousands of years ago and that's pretty cool to mull over.
When was beer invented?

Food & Drink

Oskar Blues dresses up its beer in denim for the summer

A timeless look for some classic ales

Dale's Denim Pale.

Colorado brewery Oskar Blues is bringing back a limited-time favorite with the return of the Denim Dale's line. The release features a couple of flagship beers treated to cans inspired by your favorite pair of jeans. The light summer beers are available now through Labor Day Weekend.

"Last year’s denim beer case was a statement of rebellious independence – and people got it. This year, we wanted to take it even further,” says Aaron Baker, Oskar Blues brand director. “So we wrapped the can itself in denim. It’s a celebration of individuality, utility, and American grit – all things denim and Dale’s share at their core. Whether you’re cracking one open at a dive bar or tossing it in your cooler for a weekend outside, this is a beer that wears its character on its sleeve – or in this case, its can.”

Food & Drink

Ferment Brewing celebrates a legendary sturgeon and wildlife conservation with a proper IPA

A hoppy craft beer for an ancient local fish

Ferment Brewing High Five Herman IPA.

Ferment Brewing Company is celebrating the birthday of one of the biggest tourists attractions in the Pacific Northwest. The Hood River brewery, located in the gorgeous Columbia River Gorge, is toasting a beloved sturgeon named Herman with a proper IPA. The beer is an homage to the 500-pound fish, believed to be well over 80 years in age.

The beer, aptly-named High Five, Herman!, officially drops on June 22nd. That's the same day that the area celebrates the ancient and giant fish's big day. Herman's home is in a spacious observation tank at the Bonneville Fish Hatchery. It's the second year running at the west coast brewery has joined in the celebration of Herman, an Oregon celebrity.