Skip to main content

Free Rein Coffee debuts first-ever decaf roast: Spurless

New decaf blend designed for dark-roast coffee drinkers

Free Rein Spurless
Free Rein Coffee / Free Rein Coffee

Today, Free Rein Coffee Company debuted its first-ever decaf roast coffee, Spurless Decaf Roast. This 100% Arabica decaf roast is bold and rich, and drinks just like regular coffee. Free Rein Coffee is redefining decaf with this bold new release: Spurless. Crafted for those who love the ritual of coffee but prefer it without the caffeine, this rich, full-bodied dark roast features smooth milk chocolate notes and a robust finish. Using the same commitment to quality and craftsmanship that defines every Free Rein blend, Spurless proves that going decaf doesn’t mean sacrificing flavor.

The new Spurless decaf is all-natural, water-processed, and roasted in the USA. Available in bags or pods, coffee drinkers using any type of coffee maker can now enjoy this exciting new decaf roast.

Recommended Videos

“We treated Spurless like any premium roast—100% Arabica beans, crafted for depth, smoothness, and real flavor. The decaffeination process is 100% water-based, which preserves the bean’s integrity and eliminates any bitterness. Many decaf coffees on the market rely on harsh chemical decaffeination processes that strip away quality and flavor. Not this one. Spurless delivers a clean, bold cup,” says Erin Doern, Head of Product Development at Free Rein.

“Spurless is the go-to for late nights, second cups, or any time you want the ritual of coffee without the caffeine. It’s great after dinner, when you’re winding down, or during the day if you’re cutting back but still crave a bold, satisfying cup of coffee,” she says. Spurless is available now for purchase directly from Free Rein Coffee Company.

Buy Now

Emily Caldwell
Emily is a freelance journalist with a focus on food, travel, health, and fitness content. She loves to travel to new…
Nespresso and The Weeknd launch coffee-inspired vinyl pop-up in NYC
The Weeknd’s Ethiopian roots inspire Nespresso’s vinyl café experience
Nespresso

Starting today, Nespresso and Abel "The Weeknd" have teamed up to open a six-week vinyl pop-up at Nespresso's boutique. The SAMRA Origins Vinyl Café is an immersive pop-up listening cafe, inspired by Abel's Ethiopian heritage and the country’s significance as the birthplace of coffee — marking the latest chapter in their ongoing partnership. To celebrate this collaboration, Nespresso and The Weeknd have also released a limited-edition vinyl record pressed with Nespresso coffee grounds.

If you stop by the pop-up, guests can browse and listen to vinyl records handpicked by Abel, featuring a selection of music from Ethiopia and Africa. Of course, the listening would not be complete without a coffee in hand. Guests can sample custom coffee creations such as The Weeknd's Iced SAMRA Latte, made with oat milk, honey, and cinnamon, and also can explore Nespresso's new co-designed Vertuo POP+ espresso maker. The SoHo pop-up will remain open through mid-October, offering an interactive experience with five listening stations with headphones and a display of handpicked vinyl records. A dedicated DJ booth will also be set up on Saturdays.

Read more
The fourth wave of coffee is iced—and it’s redefining café creativity
How coffee brands are responding to a shift in iced coffee culture
iced coffee with foam

Iced coffee has undergone a major transformation. What was once just a cold version of your standard hot cup of coffee has now evolved as a strong base for flavor innovation, celebrating cultural backgrounds and culinary techniques. In the era of what coffee experts call the "fourth wave of coffee," coffee drinkers are looking for something beyond a standard cup of coffee, focusing on cultural stories, unique flavors, and visual appeal.

In response, coffee brands such as Mr. Espresso and Boxx Coffee have leveraged new mixology techniques and creative twists, creating a multi-sensory experience that meets the changing demands of today's coffee drinkers. Here's how (and why) coffee brands like these have hopped on board this "fourth wave of iced coffee" innovation, supporting the idea that coffee is an experience -- just like a meal.

Read more
Nitro cold brew trend grows as specialty coffee takes center stage
Where the nitro cold brew market is headed
Dunkin nitro cold brew

A new Nitrogenated Coffee Market Intelligence Study published by Grand View Research has estimated that the global nitrogenated coffee market is expected to reach USD 144.5 million by 2030, growing at a CAGR of 24.4% from 2024 to 2030. The rising interest in nitro cold brew is thought to be driven by the demand of health-conscious consumers who prefer nitro cold brew for its lower sugar and calorie content compared to traditional coffee beverages. In addition, the report suggests that nitro cold brew complements the growing demand for lactose-free and non-dairy alternatives in the coffee industry, offering a drink that has a natural sweetness without any dairy.

The report also highlighted major companies playing a role in the nitrogenated coffee market, which included: Starbucks Corporation, International Coffee & Tea, LLC, McDonald’s, Blackeye Roasting Co., and more. The North American nitrogenated coffee market secured the dominant share with 79.4% in 2023, owing to the well-established coffee culture, with the European market at 11.4% of the global revenue share in 2023. The study found that the smooth, creamy, and less-bitter taste profile of nitro cold brew has appealed to a wide range of coffee drinkers, particularly younger demographics and millennials who seek a sensory experience from drinking coffee.

Read more