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Free Rein Coffee Company launches small batch, slow-roasted coffee line

Slow-roasted in small batches for the highest quality

By Emily Caldwell Jan 16, 2025 7:56 AM

Free Rein Coffee — Free Rein Coffee / Free Rein Coffee

Free Rein Coffee Company, known for its “Honest. American. Coffee” tagline, had launched a new line of small-batch, artisanal coffees. The Free Rein Reserve Collection features a variety of coffee roasts that are slow-roasted in small batches and hand-packed at Free Rein’s Heritage Roastery in San Angelo, TX. This new Reserve line, available in ground coffee, whole bean, or single-serving pods, combines the best hand-selected coffee beans with all-natural spices, such as ground cinnamon, turmeric, and cayenne, in time-tested recipes honed over 20 years.

Many of the roast profiles in the newest Reserve Collection were developed by U.S. veteran Scott Decker, who ran the San Angelo roastery with his wife Laurie for two decades under the name ‘Longhorn Coffee Company’. The company was purchased in 2022 and re-launched as Free Rein Coffee Company in 2023. Today, the team is driven by its mission to ‘Serve Those Who Serve” their community and country – including active military, veterans, first responders, nurses, and teachers – with a cup of coffee given back to someone who serves their country or community with every bag of Free Rein coffee sold.

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The Free Rein Reserve collection features coveted single-origin roasts and unique blends, including:

Cinna-Blend: A medium roast infused with the highest grade of all-natural ground cinnamon to create a comforting, aromatic experience.
Concho: A light to medium roast that blends premium Indonesian and Guatemalan Arabica beans, Concho offers subtle undertones of fruit and spice, delivering a smooth, low-acid finish.
San Angelo Sunrise: A medium roast infused with all-natural cinnamon, turmeric, and a hint of black pepper, creating a spiced coffee experience that’s both invigorating and smooth.
Pecos: A dark roast for those who crave intensity. The beans are sourced from Ethiopia, Guatemala, and Indonesia, roasted separately, then blended to create this bold, signature profile.
Kona: A single-origin medium roast from the sun-drenched fields of Hawaii and brought to the rugged landscapes of the American West. This blend is low in acidity but rich in floral and fruity notes.

Emily is a Features Writer at The Manual, where she specializes in food, beverage, and travel content. She focuses on weaving… Read Full Bio

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