Skip to main content

Level Up at Atari’s New Video-Gamed-Themed Hotels

Atari Hotels

Themed hotels rarely feel like more than a gimmick. There’s a reason The Bell (Taco Bell’s pop-up hotel and resort) and Nutella’s limited-run Hotella Nutella were designed as fleeting PR stunts. However, retro video games are way cooler than chalupas and breakfast spreads. That’s why Atari just announced the world’s first, permanent video-game-themed hotel chain.

Official details for Atari Hotels are thin at the moment. The latest artist renderings show a blocky architecture reminiscent of a futuristic parking garage made of stacked cubes. Long stretches of what appears to be brushed metal — inspired by the triple lines in Atari’s famous logomark — sweep over and waterfall down the side of the building, along with the brand’s signature red logo. It’s an understated aesthetic that feels future-forward without trying too hard.

Related Videos

Inside, Atari Hotels promises all the usual upscale hotel amenities. In addition, however, every location will boast a long list of state-of-the-art, gamer-focused tech features. So far, they’re guaranteeing bleeding-edge virtual reality (VR) and augmented reality (AR) technology throughout, plus high-tech studios and venues for esporting events. We imagine every hotel will also offer lightning-fast fiber optic internet connections.

The concept isn’t entirely new. Amsterdam’s The Arcade Hotel has been around for years, and even claims to be “the world’s first video game hotel.” The Curtis in Denver offers a video-game-themed room. However, neither has the retro clout and rabid loyalty of Atari. As the creator of the most recognizable games in history, it’s among the world’s most iconic brands. With the recent rise of esports and competitive gaming, Atari Hotels was a no-brainer. Co-developer Napoleon Smith III said, “When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the ‘nostalgic and retro meets modern’ look and feel we were going for. Let’s face it, how cool will it be to stay inside an Atari?!” Indeed.

Atari Hotels will break ground on the first location in Phoenix sometime in mid-2020 with an anticipated opening in 2022. Plans are already underway to open additional hotels around the country, including Seattle, San Francisco, Chicago, and Austin, Texas.

For endless retro video gameplay without having to leave the comfort of your basement, check out the best classic game consoles you can buy today.

Editors' Recommendations

On the Bleeding Edge: The 4 Most High-Tech Hotels in Asia
asia high tech hotels w hotel sentosa cove  singapore

It wasn’t long ago that color TV, free HBO, and vibrating beds were enough to draw road-weary travelers to a hotel. Now, guests demand more — a lot more.

Asia is home to some of the most modern, most high-tech hotels in the world where state-of-the-art amenities are table stakes. Here are just four of our favorites.
The Peninsula Tokyo (Tokyo, Japan)

Read more
Travelers beware: These are the worst U.S. airports that lose the most baggage
There are two types of air traveler: Those who've had their luggage go missing, and those who will eventually
A man in a suit listening to music while hauling his luggage in the airport.

Flyin’ ain’t easy. Sure, modern air travel — especially long-haul flights — is a technical marvel, but it can be pretty awful, too. And, in the last three years since the pandemic, it’s only gotten worse. Ever-shrinking seats, constant COVID concerns, in-flight booze restrictions, and random air rage are all enough to make even the most patient air passengers crack under the pressure. Now, there’s one more worry to add to the mix: Lost luggage. A new report finds that there are two kinds of travelers: Those who’ve had their luggage lost and those who will eventually. combed through an official report released last year by the U.S. Department of Transportation. Unless you’re really bored or have a strange fascination with airline industry statistics, we don’t suggest you comb through the 57-page document. But there are a few key takeaways. The first and most surprising is that a whopping 55% of air travelers have had the pleasure of an airline losing their luggage. That means your odds are better than half that, at some point in your flying career, your favorite new luggage is bound to go missing. What’s worse: Only one-third of those passengers ever see their luggage again. According to, the average wait time to get those bags back was almost a week. For most vacation travelers, that usually means being without their belongings for their entire time away.

Read more
Soria Moria Sauna: An architectural gem cleanses mind, body, and soul
If you love hidden gems that will help you relax, the Soria Moria Sauna in Norway is your next stop
A beautiful shot of the Soria Moria Sauna.

Forget about the same old tourist traps and try something a little more off-path for your next trip. When looking for a vacation spot, some people thrive on the constant go-go-go of sight-seeing and trying every local hang. Others want a special place that melts the stress away. If that's the kind of vibe you're looking for, we have the perfect place to go.

In gorgeous Norway, there's a beautiful gem that you'll want to add to your bucket list today. Called the Soria Moria Sauna, you'll find Instagram-worthy views that you'll never forget in a setting that will make you want to pinch yourself to make sure it's real. While you're there, you'll also find the peace and serenity you've longed for. Let's find out why this treasure in Eastern Norway is all too magical.

Read more