Skip to main content

Pure Madness Brewery Group launches beer trio for winter

Two new IPAs and a lager

Roadhouse Haze King IPA.
Roadhouse Brewing Co.

The group behind crafty west coast labels Roadhouse Brewing Co. and Melvin Brewing just dropped three beers for winter. What are they? Two IPAs and a crisp lager.

Parent company Pure Madness Brewery Group oversees the two labels above. The new beers include Roahouse’s Haze King Hazy IPA and Loose Boots Après IPA and Melvin’s Jackson Hole Lager. The first beer is brand new while the latter pair is part of a seasonal re-release, the Loose Boots dressed in a new label.

Loose Boots Lager.
Melvin Brewing

An homage to ski season, the release comes just in time for heavy snow and hitting the slopes (not to mention après ski drinks). All the beers come in at 5% ABV or less, making them great for in between runs on the slopes or after a day on the mountain. While we love a good barrel-aged beer, the colossal style is best reserved as a great nightcap drink.

Recommended Videos

The new beer was made in partnership with Jackson Hole’s Snow King Resort and made with hops like El Dorado, Mosaic, and Srata. Both labels know winter sports, as Melvin is based in Wyoming while Roadhouse is set in Jackson Hole.

“We’re stoked to team up with Snow King Resort to bring Haze King to life—it’s the perfect brew to toast your turns on Jackson’s ‘Town Hill,’” notes Pure Madness co-founder Gavin Fine. “Between this collab, the return of Jackson Hole Lager, and Loose Boots rocking a fresh new look, we’ve got your après lineup dialed for ski season.”

The beers are available in select spots in the west and more info can be found on the brands’ wesbsites.

Mark Stock
Mark Stock is a writer from Portland, Oregon. He fell into wine during the Recession and has been fixated on the stuff since…
Widmer releases latest beer to celebrate 40th anniversary
Widmer Northwest Pilsner.

Celebrating 40 years in the craft beer business, Widmer Brothers is releasing new brews throughout 2025. Pouring at Portland-area pubs now is Northwest Pilsner, the brand's German-inspired NW pale lager. Light and cracker-like, the beer is made with Crystal, Magnum, and Saaz hops.

Throughout the year, Widmer will be releasing various beers that pay homage to the company's four decades in craft brewing. The releases are surprises, so there's no telling quite what's next. This beer in particular arrives at a good time, as the weather is warming up and people are thirsting for refreshing lager style beers.

Read more
A duo of new beers and a new design from Oregon label Crux
Crux beers.

Crux Fermentation Project is dropping a pair of new beers and a new can design. The west coast brewery is releasing a hazy IPA, non-alcoholic pilsner, and issuing a new look for its standard pilsner. Available now, the beers can be found in California, Nevada, Oregon, and Washington.

“Whether sipping a session-able NØMØ Bright Sky Pils, letting Half a Brain Hazy brighten your day, or enjoying a classic pilsner that is as bright as the Central Oregon sun, Crux has you covered just in time for summer,” says Cam O’Connor added, Crux Fermentation Company's brewmaster and managing director.

Read more
Sierra Nevada drops a peach of a new beer
A new fruit beer from a big craft name
Sierra Nevada Peachy Little Thing IPA.

Not to be outdone by the many other producers of the craft beer movement, Sierra Nevada is also dropping new brews. The west coast brewery just released a new beer in Peachy Little Thing. It's the latest installment in the popular Limited Hazy Series.

The stats on the beer? Peachy Little Thing has 18 IBUs and comes in at 7% ABV. It's made with both Alora and Magnum hops and pours a pretty color. You can expect to see the beer on retail shelves by Memorial Day Weekend.

Read more