Back at it again, Harpoon Brewery and L.L. Bean have combined in the name of good beer. The lager comes just in time for International Beer Day on August 1st and is made in Boston with Maine-grown malt. The light summer beer is the perfect sipper for the second half of summer, whether you’re lounging in a hammock or celebrating the 50th anniversary of Jaws.
Originally called the Harvest Lager, this batch is simply a lager. It’s crisp and thirst-quenching and comes in at just 5% ABV. The cans are a work of art, celebrating the deep love of nature that L.L. Bean is known for.
“At L.L.Bean, we believe the outdoors brings out the best in all of us,” said Nick Wilkoff, chief marketing officer at L.L.Bean. “This partnership presents a new opportunity for us to encourage folks to ‘Gather Friends, Get Outdoors’ and grab a great beer from our friends at Harpoon.”
Live in the area or might be visiting? The brewery is hosting a release party. If you can’t make that, you can look out for the beer in various retailers throughout the region and beyond. This is not the first time Harpoon has engaged in a collaboration and it likely won’t be the last. The brewery famously connected with Dunkin’ Donuts for a Coffee Porter not too long ago.
Harpoon Brewery has long been a member of the craft beer movement, having first launched back in 1986. The brewery has locations in both Massachusetts and Vermont. L.L. Bean is an outdoors clothing and recreation brand that started in Maine back in 1912.
