Captain Morgan and T-Pain are transforming Bourbon Street into ‘Rum Street’

Captain Morgan and T-Pain are turning Bourbon Street into Rum Street

By Christopher Osburn Published January 26, 2025

Rum barrel — istock/karandaev

If you’re a sports fan, you’re probably well aware of the “Big Game” taking place in New Orleans on February 9. If you’re traveling to the “Big Easy” for the game, regardless of who you’re rooting for (or if your team was eliminated long ago), you’ll probably venture to Bourbon Street for some drinks, revelry, and general good vibes. But some wish the street was named for a different form of alcohol.

Rum Street

Captain Morgan

Captain Morgan is the Official Spiced Rum Sponsor of the NFL for the fourth year. Unsurprisingly, this brand would rather football fans congregate on a street named for the sugarcane-based spirit. But since no such street exists in New Orleans, the folks at Captain Morgan are celebrating the Big Game by renaming the street “Rum Street.”

Recommended Videos

But that’s not all. Beginning on February 6, the Captain and his merry crew will celebrate on “Rum Street” with a concert from Grammy award-winning singer and icon T-Pain. Get ready to dance to hits like “I’m Sprung,” “BUY YOU A DRANK,” and more.

“Captain Morgan is taking Bourbon Street to another level, and as far as legends go, it takes one to know one,” T-Pain said in a press release. “Get ready, New Orleans, Rum Street is going to bring the party like no other.”

That’s not all

Captain Morgan — The ultimate Rum Street celebration on Saturday, February 8, when T-Pain hits the stage at the hottest party of the weekend, delivering all the hits you know and love— putting an exclamation point on the week’s legendary fun. Captain Morgan

When the flag is raised on “Rum Street,” visitors have a chance to win prizes and find “unexpected adventures.”

“Fans have been able to unlock epic adventures all season long when they Follow the Captain. From tailgates at sea to our first-ever merch drop collab with KidSuper and Victor Cruz, it’s all been leading up to this moment,” Anne Nosko, VP of Captain Morgan, said in a press release.

“We’re celebrating the biggest weekend in sports with our biggest adventure yet on one of America’s most iconic streets. People come to Bourbon Street for memorable experiences with their crew, and that’s what we’ll give them when they step onto Rum Street.”

Christopher Osburn

Writer

Christopher Osburn is a food and drinks writer located in the Finger Lakes Region of New York. He's been writing professional

Topics

Liquor, Beer, Wine & Drinks

Food & Drink

These underrated bourbons deserve a spot in your fall whiskey rotation

Prepare for fall by purchasing these lesser-known bourbons

Pouring a glass of whiskey.

Bourbon is the epitome of America in a glass. The United States’ “native spirit” is as American as the designated hitter, bright yellow school buses, and McDonald’s apple pie. It’s entrenched in the history of America, with many big names like Maker’s Mark, Jim Beam, Woodford Reserve, and Wild Turkey taking center stage. But, while you can’t go wrong with any of these brands and expressions, if you really want to get the most out of this corn-based whiskey, you’ll try one of the countless lesser-known (but just as noteworthy) bourbons on the market.
A background on bourbon

Before we get into these underrated gems, it’s important to take a step back and let you in on the rules and regulations surrounding bourbon. Because there are a few. First, to be considered a bourbon, it must be made with a mash bill of at least 51% corn.
And while there are a handful of other rules, the second most important is based on geography. Bourbon, like Cognac in certain areas of France and tequila in specific Mexican states, can only be produced in the US. Even though someone might try to tell you that it can only be produced in Kentucky, that’s simply not true. Sure, more than 90% of all bourbon is made in the Blue Grass State, but it can be made anywhere in the US, including DC and Puerto Rico.
Underrated bourbons to drink this fall

Food & Drink

Blue Run’s latest release flips bourbon tradition with a gin barrel twist

Blue Run Spirits is launching a uniquely finished whiskey

Blue Run Spirits

There are unique whiskeys, and then there is Blue Run Spirits’ newest expression. That’s because this boundary-pushing whiskey began as a Kentucky straight bourbon whiskey. Nothing seems strange there, right? Well, things got a little wacky when the distillers decided to finish it not on rum, cognac, or even port casks. Instead, they opted for ex-gin barrels.
Blue Run Spirits Glimmer

It’s called Blue Run Spirits Glimmer, and this 103.2-proof whiskey is perfect for both fans of sweet corn-centric bourbon and floral, piney gin. The first barrel-finished bourbon from the distillery began as the brand’s micro-batch, barrel proof Kentucky Straight Bourbon. It was finished in Barr Hill Tom Cat Gin barrels, which previously held the popular gin for between seven and twelve months.

Food & Drink

The flavor secrets behind high-rye bourbon every whiskey lover should know

What exactly is high-rye bourbon?

Whiskey in a glass

Bourbon whiskey has some specific rules. First of all, it must be made in the US (this includes Washington DC, Guam, and Puerto Rico) and not just in Kentucky (even though 95% of bourbon whiskey is produced there). In addition to several other requirements, it must be made with a mash bill of at least 51% corn. The common secondary grains include barley, wheat, and rye. And while we could get into the various flavors each secondary grain brings to the table, today is all about rye—specifically, high-rye bourbon.

If you’re anything like me, when I first heard the term “high-rye” bourbon, I wasn’t entirely sure what it meant. In the simplest terms, it’s a bourbon made with a large percentage of rye after the initial corn. But it’s so much more complex than that.
What is high-rye bourbon?