Skip to main content

London’s Streetwear Label Unknown Teaming With Ed Hardy For New Urban Aesthetic

Cult British streetwear brand label Unknown launched its first collection with Ed Hardy in early December. It sold out in two minutes. Now is your chance to get in on drop two.

From the overwhelming success of drop one, Unknown x Ed Hardy is releasing the second part of this collaborative launch the day after Christmas, aka Boxing Day in the United Kingdom, Canada, and Australia. The Unknown x Ed Hardy range includes pants, tees, jackets, and accessories all featuring Ed Hardy prints and embroidery. This capsule sees the best of Unknown’s streetwise look reworked through Ed Hardy’s art, fusing the most recognizable aspects of each brand.

The second drop from the Unknown x Ed Hardy range includes denim, a leather jacket, long sleeve tees and a trucker cap, all featuring Ed Hardy prints and embroidery.

The release is Unknown’s first team-up with the American tattoo art legend, Ed Hardy. One of the most quintessential and recognized brands emerging over the last five decades, Ed Hardy brought tattoo artistry out of dark parlors and into the fashion world in 2002, becoming one of the most desired brands of its time. Unknown x Ed Hardy comes on the eve of the Ed Hardy brand’s 20th anniversary in 2022, combining signature, edgy imagery with Unknown’s streetwear staples.

Related Guides

According to Viper Magazine, Unknown is the culmination of a mid-2010’s dream from founders Joe Granger and Callum Vineer. Leaving their formal education at 16-years-old, Granger and Vineer transformed an adolescent vision into reality, becoming fixtures in the scene shaping London’s street fashion culture.

The youthful founders were one of many start-up fashion brands that saturated the fashion marketplace in carving out the niche between sharp street gear and high-end couture around 2015. Since that time, Unknown’s outpaced and outlasted competition by staying true to its philosophy.

Unknown is best-known for rhinestone tracksuits, and this capsule sees these reworked through Ed Hardy’s signature look throughout the collaboration. Unknown’s sustainable artistic aesthetic showed up in the first drop with a white vegan leather jacket, rhinestone knitted beanies, and hoodies, all decorated with Ed Hardy imagery.

The second drop from the Unknown and Ed Hardy includes black denim embroidered with Ed Hardy’s signature and signature eagle, a leather jacket featuring an iconic serpent wrapping around a dagger, a similar dragon decorating a long sleeve tee, and a prototypical trucker cap popping with vintage tattoo art.

To model this gear, Unknown enlisted U.S. influencer, model, and stylist Bloody Osiris to front the campaign. Drop two releases on the 26th December 2021 at 3 p.m.ET/1 p.m. PT on Sunday, December 26 at unknownlondon.com.

Read More: Modelo-UNKNWN Collection Drops, Wrapping Fighting Spirits Collection

Topics
Matthew Denis
Former Digital Trends Contributor
Matt Denis is an on-the-go remote multimedia reporter, exploring arts, culture, and the existential in the Pacific Northwest…
This highly-rated Under Armour unisex athletic backpack is $14 off for Prime Day
Under Armour Hustle 5 unisex backpack Prime Day deal

Backpacks can be hit or miss. Some of them are super durable, but whether or not they'll fit all the gear you need is up in the air. The best backpacks are pricier, which makes sense. You tend to get what you pay for. If you're in the market for a solid backpack, Under Armour is offering an excellent discount on the Unisex Hustle 5.0 Backpack for Prime Day this year. Usually $55, you can get the pack for $41, saving you $14, and there are a ton of color options available. You should know, however, that this is a limited-time deal, and we have no idea how long it will stick around. We recommend shopping now if you're interested so you don't miss out.

 
Here's why you should consider getting the Under Armour Hustle 5.0 Backpack now
Prime Day officially starts July 16 and runs through July 17, so understandably, most people are probably waiting until the official event to do their shopping. If that's you, we get it. However, in recent years, the deals available on Prime Day haven't been much better than the early stuff floating around. Also, a variety of retailers are now involved, so it often pays to look outside of Amazon for deals. In this case, the Under Armour Hustle is available as part of a limited-time deal, and there's no countdown, so we don't know when it will end. It could be gone before you know it or even sell out.

Read more
Adidas Prime Day sale: Running shoes, clothing, and more, from $49
man wearing Adidas Superstar sneakers in blue

Prime Day has officially started, and it's the perfect time to snag some new Adidas shoes. There is a surprisingly large selection of running shoe deals from Adidas, as well as a few different types, which is why we've gone out and collected some of our favorites for you below. Also, be sure to check back regularly as we update this article with new and better deals as Prime Day progresses.
The best Adidas Prime Day deal
Adidas Duramo SL Running Shoes -- $49, was $65

If you want comfortable running shoes that will help unlock your potential, check out the Adidas Duramo SL. With a mesh upper and a soft neoprene heel, you'll enjoy amazing support while you're out for a run while making sure that your comfort isn't compromised. When you're ready to build up speed, the running shoes' Lightmotion midsole will help you accelerate efficiently so that you can try beating your top speed. The Adidas Duramo SL also features the brand's trademark simplistic design with three stripes, so everyone will know that Adidas is your weapon of choice for your running sessions.

Read more
Best Carhartt Prime Day deals: Jackets, shirts, work gloves, more
Man working in Carhartt jacket

Gear from Carhartt is pretty great, whether we're talking about clothing or work gloves and duffel bags, and if you're considering grabbing something from the brand, then you'll probably want to avoid the high prices and grab a deal. Of course, Prime Day is officially over, but there are still quite a few deals that you can grab from Amazon on Carhartt products, so it's not a total loss if you missed out on the actual Prime Day deals. To that end, we've collected some of our favorite Carhartt deals below in both clothing and gear categories, so be sure to check both out.
Best Carhartt clothing Prime Day deals

If you shop Carhartt clothing Prime Day deals, you'll be getting apparel that are functional and flexible so that you won't have any trouble working in them. Whether you want a Carhartt jacket, pants, shirt, or any other type of clothing, you should get it from Carhartt if you want versatile pieces that you can wear when hanging out with your friends or while carrying out tasks outdoors. These offers aren't going to last long though, so proceed with the transaction immediately if something catches your eye.

Read more