In 2019 the fashion industry claimed the end of streetwear. With the recent news of VF Corp buying SUPREME, 2020 has shown us that streetwear is here to stay — and profitable.
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Streetwear is a relatively modern term that gained currency in the ’90s. A phrase used to describe casual street fashion encompassing many styles from hip-hop to punk rock. Now KPOP star Jackson Wang is also merging the Korean music industry in a new wave of streetwear for the new generation.
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Here are some of the best streetwear brands for men that you can check out.
SUPREME
The OG streetwear brand that’s hit the mainstream is doing better than was ever expected when it first launched. Now being sold to VF Corps, the brand is expected to grow to $1 billion in annual sales.
Aimé Leon Dore
The Streetwear giant Aimé Leon Dore loved by celebs drops several collaborations and limited edition collections throughout the year. The reason behind this is to prevent overbuying, a more sustainable approach to overproduction.
Les Benjamin
Istanbul based luxury streetwear brand brings modern East fashion to the mainstream. The brand only started with 30 printed t-shirts, a project which later garnered Aydin an invitation to Mercedes-Benz Fashion Week Istanbul, and later Milan Fashion Week … and viola! Now the brand is stocked globally in major retailers such as Saks Fifth Avenue and Harvey Nichols.
KAPPA
Like most sportswear brands, Italian label Kappa follows the trend of making way into street fashion. With multiple collaborations including as Juicy Couture, the brand knows how to stay relevant and trendy. Kappa is a global manufacturer of apparel, footwear, and accessories for sport and leisure.
PALACE
PALACE, the British skateboard brand, started out only selling tees in a little shop, now it’s on a global scale and has partnered with some of the largest fashion brands from Polo Ralph Lauren to Moschino. Steady making the case for streetwear place in the industry.
DTF.NYC
Meet cultural commentary and streetwear label, Dutch Tulip Financial, aka DTF. In conjunction with the official launch of Dutch Tulip Financial last year, the brand also launched DTFpost, a podcast program. DTF’s main goal is to build a genuine connection and activate today’s youth through culturally relevant merch and information. The brand has partnered with multiple local brands based in New York from art to hospitality.
NOAH
Founder Brendon Babenzian, to no surprise used to be an employee of SUPREME back in the day. Leaving to start his own line, Babenzian takes a preppier and more collegiate take on streetwear while incorporating those skater boy detailers learned from SUPREME.
Stüssy
Another OG in the streetwear scene, Stüssy is continuing to make a name for streetwear and its individual style. Although the brand has gone a different route and the original founder is no longer involved — Stüssy will always be one in the books of original streetwear giants.
Adidas
Sportswear brands have been popularizing streetwear for years now, mostly through collaboration, and now collections of its own, Adidas has frontiered streetwear fashion and its place in the industry.
Pigalle
Named after the Paris equivalent to the Red Light District, Pigalle is an underground French label that keeps the spirit of Parisian youth alive. The brand has expanded its line by collaborating with Nike for a basketball-inspired sportswear range, whilst releasing dual-branded Air Force 1 and Air Raid Silhouettes.
