Skip to main content

You’ll soon be able to buy new Tag Heuer sunglasses and eyeglasses again

Tag Heuer sports sunglasses
Tag Heuer / Tag Heuer

If there’s any brand that knows how to make quality timepieces, it’s Tag Heuer. A staple name in the watch industry, it’s not uncommon to hear about an upcoming Tag Heuer release that’ll complete your collection with a stunning piece. However, Tag Heuer also has a history in sunglass history, and it’s getting ready to continue that aspect of its collection most stylishly yet. 

What to know about Tag Heuer glasses

In 2002, Tag Heuer first got into the sunglass and eyeglass arena with their pieces. Like their watches, Tag Heuer capitalized on these items to make quality and luxurious pieces. While the Tag Heuer mark was there, the company decided to stop production of its glasses collection in 2016. Now, in 2024, the company is preparing to once again enter the eyewear world with a brand new design that’ll have fans of the watch brand wanting more. 

Under the guidance of Renato Montagner, the Swiss-based company is reentering this industry with three new lines. These new lines are Pro Performance, Sports Performance, and Daily Performance, and are made with a diverse range of clients in mind. Those wanting an avant-garde style will find that the Pro Performance will give you more unique details to let you stand out. Athletes and adventure seekers will find the ideal eyewear in the Sports Performance line with pieces created with your diverse activities in mind. Lastly, those who simply want the Tag Heuer quality in their day-to-day life will find their perfect pair in the Daily Performance line. With cutting-edge design and everything an athlete and the everyday person needs in their eyewear, it’s the ideal product for the brand to reenter the eyewear game. With a mixture of everyday pieces and sport-focused designs, these three collections have something for everyone. 

model for Tag Heuer eyewear
Tag Heuer / Tag Heuer

When can you get your Tag Heuer glasses?

While the brand-new Tag Heuer collections and all of their options have been revealed to the public, you’ll still need to wait a few more weeks until you can purchase any of your sunglasses or eyeglasses. Available March 4th, you’ll be able to purchase from the Tag Heuer collection on the Tag Heuer website directly. Complete with various frame options, you’ll have the opportunity to pick out the best glasses for your needs. 

For those who dabble in various activities, the Sports Performance collection will even come with interchangeable lenses, giving you the chance to rotate your lenses depending on what activity you’re enjoying. Even those looking for something simple will find that Tag Heuer’s upgraded materials are lightweight and will feel seamless on the wearer. Without having to search in multiple places for the perfect pair, the Tag Heuer eyewear collection is a one-of-a-kind launch that will undoubtedly leave a mark as it did in 2006. 

Learn More

Editors' Recommendations

Leslie Leon
Leslie is a Los Angeles-based writer and content creator. She is always researching and finding the latest fashion trends…
Buck Knives, Nicks Boots join forces for an everyday carry collaboration you’ll love
Get yourself two of the best pieces of Americana in existence with one purchase
Nicks Boots with knife

There are a handful of things that every man should have in his closet or on his nightstand that he can turn to when he needs them the most. Dependable, durable, and comfortable. A leather jacket is the ultimate in elevated casual garments. A great pair of perfect-fitting jeans will keep you comfortable in any situation. And a great field watch will outlast any adventure you have in mind. The man also needs a solid pair of boots that can work as hard as him and a knife as dependable as he is. Luckily for us, Nicks Boots has teamed up with Buck Knives to bring us the perfect combination of the last two necessities.

Thanks to the dropping need for dressier footwear and the new explosion of the casual world, boots are the oldest new fad to take hold. Nicks Boots has an idea of how that will shape the boot market, and we got an opportunity to sit down with Shuyler Mowe, CEO of Nicks Boots, to talk about the collaboration and the future of boots.

Read more
The best Tag Heuer watches you can get right now
Our top Tag Heuer watch recommendations
Ryan Gosling in a red car wearing a Tag Heuer watch

In the world of luxury watchmaking, Tag Heuer watches stand as an emblem of precision, innovation, and timeless elegance. The iconic brand continues to capture the hearts of watch enthusiasts with its exquisite collection of timepieces. From the sleek Carrera Chronograph to the adventurous Aquaracer Professional 300 and the technologically advanced Connected Calibre E4, Tag Heuer consistently redefines the standards of Swiss horology.

These watches embody both heritage and innovation, ensuring that each piece is not just a timekeeping instrument, but a work of art and engineering excellence. Join us on a journey through several timepieces from the brand in which tradition meets innovation and luxury meets functionality. We'll delve into the best Tag Heuer watches you can acquire right now, exploring a mix of iconic models that showcase the brand's commitment to crafting masterpieces that adorn the wrists of discerning gentlemen worldwide.

Read more
New limited edition everyday carry knife from The James Brand might be the splurge purchase you’ve been waiting for
It's almost $700, but it's so worth it
The James Barnes Micarta knife, open on a grey background.

Your everyday carry setup says a lot about you. This daily loadout of items reflects who you are, who you aspire to be, and what you value. It shows those around you the kind of guy they're dealing with — have you thrown a few janky items into your pockets, or are your everyday carry items the sort of quality that turn heads and grab attention?

Perhaps unsurprisingly, for a concept that originated in the survivalist and prepper communities, everyday carry items revolve around more than those standard three that occupy the pockets of the general population: keys, wallet, and phone. The discerning everyday carrier knows a quality pocket knife is among the must-haves. For those looking for something that stands out, The James Brand has just redefined the parameters for the best everyday carry knife on the market. Let me introduce you to The Barnes, the new benchmark in cleanliness and quality.

Read more