Skip to main content

Tag Heuer introduces its most colorful collaboration yet

Accessorize your look with a splash of color

Rowing Blazers x Bamford Tag Heuer Carrera
Rowing Blazers / Rowing Blazers

The Tag Heuer Carrera, a classic timepiece from the Tag Heuer line that has endured for 60 years, comes back with a daring and spectacular update. The Carrera was created by Jack Heuer, the great-grandson of Edouard Heuer, who founded the company. Since 1963, it has been a mainstay in the watch industry and is renowned for its legibility, dependability, and racing heritage.

But this Carrera isn’t just any Carrera; it’s an eye-catching collaboration that’s causing a stir. This modern Carrera pays homage to the colorful displays that were formerly used to time regatta starts in the 1960s and 1970s. It was inspired by a vintage Heuer Yacht-Timer stopwatch that was once in the possession of renowned watch dealer Eric Wind.

So, how did this vibrant artwork get its start? Eric Wind proudly displayed his Yacht-Timer to his friend Jack Carlson, the creator of the edgy clothing business Rowing Blazers. Carlson, who is no stranger to flair and craftsmanship, recognized the opportunity to transform this vintage treasure into a contemporary masterpiece right away. At that point, the wheels began to spin.

The two recruited the assistance of well-known watch aficionado and expert George Bamford. They contacted Tag Heuer as a group, and the outcome is spectacular. The Rowing Blazers x Bamford whimsical, slightly wacky, and utterly evocative Tag Heuer Carrera is reminiscent of the Yacht-Timer stopwatch. With a vibrant orange-red and yellow face, a light blue outer 1/5th-seconds track, and a pristine white dial, this timepiece is a symphony of hues.

Rowing Blazers x Bamford TAG Heuer Carrera: A collaborative piece of art

But this watch is more complex than it seems at first. The red, blue, and green totalizers are cross-hatched in a manner evocative of Roy Lichtenstein’s pop-art paintings and the “Ben-Day dots” used in comic books if you look closely. This partnership stands out thanks to the triple signature. Its namesakes Tag Heuer, Bamford, and Rowing Blazers are openly displayed, evoking the classic double-signed dials of venerable companies like Cartier and Tiffany & Co. This limited-edition masterpiece is a monument to the tradition and skill that went into making it.

Rowing Blazers x Bamford Tag Heuer box
Rowing Blazers / Rowing Blazers

The Carrera DNA is still intact

This Carrera may not be a yacht timer in the traditional sense, but it is more than capable of coping with life’s trials thanks to its 100-meter water resistance. The case of the Carrera has increased in size from the original 36mm to 42mm. But don’t worry, the redesigned version still has the simplicity and charm of the original; with a new layer of paint, the Carrera’s DNA is still intact.

Under the hood, the watch is powered by the Heuer 02 automatic chronograph movement, offering precise timekeeping and an impressive 80-hour power reserve. It’s robust, reliable, and, most importantly, precise. The slightly thick case is balanced by the downward-angled lugs, making it a comfortable fit for any wrist.

A collaboration that isn’t overcrowded

Now, let’s talk about these collaborators. Tag Heuer, Bamford, and Rowing Blazers all left their marks on this watch, making it a tag team of abilities. This partnership may appear to be crowded, with too many brands vying for too few places in the lifeboat, but it clearly honors its historic inspiration and is systematic and sensible.

This Tag Heuer watch is most definitely one of the more colorful watches for men on the market. Yet, it provides versatility with both a stainless steel bracelet for a more subdued appearance and a NATO-style strap in red, white, and blue for those who prefer a conversation starter. At $8,900, this watch surely doesn’t come cheap, but you would be investing in a piece of history, as this limited edition timepiece only has 99 available.

Learn More

Editors' Recommendations

Sarah Veldman
Freelance Writer
Sarah has been a freelance writer for over 7 years now, having started while she was living out of a suitcase and traveling…
Girard-Perregaux brings back a renewed Constant Escapement, one of its most interesting luxury watches
How the Neo Constant Escapement improves upon the original
Girard Perregaux New Constant Escapement face

In the world of watches, few brands command the level of admiration and respect that Girard-Perregaux does. When you think of luxury watches for men, Girard-Perregaux is undoubtedly a name that springs to mind, and it's recently made a bold statement by reintroducing its Constant Escapement -- a masterpiece that has left watch aficionados buzzing with excitement. Established in 1791, this venerable brand has been crafting extraordinary timepieces for centuries. Its dedication to precision and innovation has forged a legacy that's as enduring as the watches themselves.

Now, onto the star of the show -- the Neo Constant Escapement. The reintroduction of this masterpiece has set the luxury watch community abuzz and for good reason. It's the kind of watch that reminds you why you fell in love with horology in the first place.
The Neo Constant Escapement: Precision redefined
This watch is a testament to Girard-Perregaux's unwavering commitment to pushing the boundaries of what's possible. When you think about luxury watches, you're not just considering a time-telling device; you're contemplating a work of art, a fusion of engineering and aesthetics, a piece of history strapped to your wrist.

Read more
Praesidus brought back the Seiko 5 Vietnam War watch, and it’s already sold out (but don’t worry – more are coming)
Pick up this Vietnam classic remake
Praesidus on wrist hand in pocket

Some watches have a story. Maybe they were designed for a famous or influential person. Maybe they were designed specifically to make something easier to do. Flying, sailing, diving, driving, and exploring all are industries that have watches specifically designed to make them easier. Whether military or field watches, Praesidus has made a name for itself by recreating some of the best and most iconic watches ever to hit the market.

While one of its most popular watches was the Tom Rice A-11, modeled after the timepiece the WWII sergeant lost when his parachute failed over D-Day, its newest jumps two decades ahead to find the newest inspiration. From the jungles of Vietnam, Praesidus brings back the iconic watches for men that soldiers picked up from Seiko that were completely different from the ones the military provided them. While you can choose a lot of military watches, the Rec Spec is definitely one of the best looking.

Read more
Raymond Weil goes square with its new Freelancer Collection watches
Raymond Weil introduces new square men's watches
Raymond Weil square watch wrist

When you think of luxury watches for men, a few names immediately come to mind. One of these names is Raymond Weil. With a legacy dating back to 1976, it has always been known for its impeccable craftsmanship and timeless design. But now, it has done something a little different. Raymond Weil watches have gone square, and it's a move that's got the watch world buzzing.

Like other companies, Raymond Weil has a history of having traditional circular casings, but the new Freelancer Collection marks a daring break from the past. What sets these watches apart visually are the square cases, measuring 40 x 40 mm with a thickness of 10.5 mm, which makes us wonder why this development took so long to come about.

Read more