Skip to main content

Inside Beyoncé and Jay-Z’s New Campaign for Tiffany & Co.

Jay-Z and Beyoncé — all "About Love" and Tiffany & Co. bling.
Jay-Z and Beyoncé — all “About Love” and Tiffany & Co. bling. Image used with permission by copyright holder

Maybe love is easier when you’re sporting a 128-carat diamond. This seems to be part of the message as Beyoncé serenades her spouse, Jay-Z, in the power couple’s most recent addition to their “About Love” Tiffany & Co. ad campaign. 

 The latest result from the “close collaboration and a shared vision,” is an Emmanuel Adjei-directed video of Bey serenading Jay with a rendition of Moon River

In an homage to luxury and Breakfast at Tiffany’s, which featured the same song and the same rock sported by Audrey Hepburn 60 years ago, the separated lovers begin the minute-and-a-half ad pining for each other from afar. Jay-Z appears clacking away at an antique typewriter, encased in a glass penthouse, a lonely perch above a winking night cityscape. Beyoncé looks out from the solitude of a luxury private jet with the near priceless Tiffany Diamond winking below her yearning eyes. 

At long last, they reunite, Beyoncé behind a piano, black dress and blond updo channeling her inner Hepburn with a take on the actress’s memorable 1961 performance. A lovestruck Jay-Z pulls out his Super 8 camera (which he in fact also uses in real life) to record the moment. 

“It is a story of longing and reunion — a bond that transcends space and time,” Tiffany & Co. said in a press release.

Related Guides

The “About Love” video also features the requisite long, mountain-silhouetted sunset shot along with Jay-Z’s footage of Beyoncé grinning and the couple popping what appears to be Bottega Gold champagne. And then more diamonds as Jay-Z lays back in his lover’s lap, with the husband sporting a huge, white stone and Beyoncé a ludicrously large yellow nugget. 

Love it or not, “About Love” certainly hits its luxe mark. 

At the end of August, the new Tiffany & Co. ad campaign broke, featuring the quartet of Beyoncé, Jay-Z, the humongous diamond necklace, and “Equals Pi” (a rarely seen Jean-Michel Basquiat painting), and set off a social media storm. Some were upset about Basquiat’s art being used to market commerce; others about the “blood diamond” and the racist history of African diamond mining.

None of that seems to have had any effect on the relationship between the Shawn Carter Foundation and Tiffany & Co., however. The collaborators are currently at work on two more shorts, directed by Dikayl Rimmasch and Derek Milton, and are also branching out into philanthropy. Tiffany & Co. teamed up with BeyGood and the Foundation, pledging $2 million in scholarship funds for students at Historically Black Colleges and Universities.

ABOUT LOVE

Read More: 5 Celebrity Beach Houses You Gotta’ See

Editors' Recommendations

Matthew Denis
Former Digital Trends Contributor
Matt Denis is an on-the-go remote multimedia reporter, exploring arts, culture, and the existential in the Pacific Northwest…
Men’s fashion tips: The 16 essential rules every well-dressed man should know
What every man should know to ensure he's always the best dressed in the room
Man wearing scarf in sunset

Style is a bit of a Rorschach test. It can tell people around us who we are and what we think of ourselves. It can tell people more than we think. Some of us are mavericks, shirking the rules and subverting expectations at every turn, simply because we don't like to be put in boxes. Other groups of us like rules and we want the comfort that order and uniformity bring us. Then, even more of us are somewhere in the middle when it comes to men's style and crave order and uniformity to allow us to find our boundaries, only to shirk them later when we want to feel free. Men's fashion offers us all of the above. While some rules are made to be broken, others are tried-and-true staples to live on.

Rules vs. guidelines and how to break them
Never mix black and brown. Don't wear black dress shoes with a navy suit. Ditch the graphic tee. These are considered "rules of menswear," but they are more of guidelines. They help you look great while you learn what your style is or how to put together an outfit. Once you figure out how to do that, these rules tend to get in the way of evolving your style to be truly unique. The first thing you need to know if you're looking to revamp or upgrade your wardrobe is that guidelines can be adjusted, deviated from, or flat-out ignored. Rules, however, should be followed whenever possible. Don't worry; we took the time to collect the rules you should always follow in men's style.

Read more
Best running shoe deals: Nike, Asics, Adidas, and more
Man running on street by a body of water.

Runners can get in on some savings right now, as some of the best workout brands have running shoes discounted. These might also make a great gift for the workout warrior in the family, or for yourself if you’re looking to add some new kicks to your wardrobe. The biggest names in shoes currently have some impressive running shoe deals taking place, and we’ve tracked them all down. Whether your brand is Nike, Asics, Adidas, or something else, these running shoes are some of the best ways to save right now.
Best Nike running shoe deals

Nike is one of the most recognizable brands in the world. It’s even pretty recognizable when it comes to shopping for some savings. It’s most recognizable lineup may be the Air Jordans, and while there are a lot of Air Jordan deals to capitalize on now, Nike initially made a name for itself as a running shoe. That clout holds up, and there are a lot of running shoes on sale at Nike right now.

Read more
Get the look: How to get Travis Kelce’s style (without a stylist)
It's more than khakis and flannels, guys
Travis Kelce

While Taylor Swift didn’t exactly put Kansas City Chiefs tight end Travis Kelce on the map, she’s helped place his style in the spotlight. Recently, Kelce’s outfits have caught the eye of fashion enthusiasts enjoying his out-of-the-box outfits, which are a substantial departure from the typical styling we see from athletes. Instead of polished suits and sleek black pieces, Kelce rocks washed denim suits and sports the seasonal shawl cardigans that play into his more creative side. And while "Swifties" enjoy getting to know the Super Bowl champion’s style week after week, this isn’t new for Kelce.

A glance at Travis Kelce’s Instagram shows that this athlete is anything but your run-of-the-mill footballer. Besides his insane and established talent on the field, Kelce and his team have mastered the art of styling, whether it’s bold prints or bright colors off the field. Not afraid of making a statement, Kelce is the prime example of how to ditch the typical look of an athlete and have fun experimenting with fashion.

Read more