Skip to main content

The Manual may earn a commission when you buy through links on our site.

Everything We Know About Russell Wilson’s New Hat Line, 3Brand

Russell Wilson wearing a hat from his new line with Lids.

Sports meets fashion in an iconic lifestyle collision with the debut of quarterback Russell Wilson’s 3Brand Collection. Fans can be the first to sport the star’s new style while expanding the prospects of youth. 

On Thursday, Aug. 18, athletics gear retailer Lids announced that the Seattle Seahawks quarterback and Super Bowl XLVIII champion Wilson is realizing a life ambition with the new brand.

Related Videos

“I have always dreamed of having my own hat line at Lids. Being able to keep your dreams alive, never giving up and living life with a, ‘Why not you?’ attitude is what the 3Brand signifies.” Wilson said in a statement. “I can’t wait to see everyone wearing them.”

Related Guides

This isn’t the first time that Wilson and his partners launched threads with designs on making a difference by bringing out the best in men. Good Man Brand’s sharp blazers, streamlined sneakers and more feature the motto, “Lead. Inspire. Live.” 

The caps feature Wilson’s signature number ‘3’ logo, stylized and available in three different colored hats. This exclusive collection is one of three drops by Russell Wilson and 3Brand this year. The first drop includes three distinct colorways available in a flat-brimmed, snapback silhouette: black/white, white/black, and black/red. Additional colorways will launch in the coming months.  

“This collection not only offers our customers a way to express the important message of never giving up on dreams but also provide(s) them with a sense of excitement while wearing these caps,” Lawrence Berger, chairman of FanzzLids Holdings, said in a statement. 

In addition to the stylish snapbacks, 5% of sales proceeds will be donated to the Why Not You Foundation, a nonprofit organization dedicated to fighting poverty through education and empowering youth to lead with a, “Why not?” attitude. (Good Man Brand also donates 3% of sales proceeds to the group.) The foundation’s mission is to equip today’s youth with opportunities and skills to become tomorrow’s leaders, achieved through equal education access for all students, as well children’s health and food security initiatives. 

The announcement follows a year that saw Lids add 70 stores during the pandemic and cement an international expansion agreement with the NBA. Lids remains the largest headwear retailer in North America, with over 28 million units sold annually across over 1,200 locations. 

Retailing for $39.99, the premiere collection is available in select Lids locations throughout the country and at Be on the lookout later this year for drops two and three of the exclusive 3Brand and Lids collaboration.

Read More: Russell Wilson on Being a Good Man

Editors' Recommendations

Review: These men’s pajamas cost $600 — are they worth it?
Sleep in the lap of luxury with this pajama set by Paul Jays
paul jays pajamas review pxl 20230220 072532307

When you were a child, your parents likely bought you a pajama set featuring your favorite superhero or cartoon characters. As you grew older, you ditched those pajamas for boxers or sleeping in the buff. Once you've made it and established yourself as a successful man in the world, the pajama set makes its return to signal that you have arrived.

Of course, you could just buy any old kind of men's sleepwear to go under your robe while you putter around your apartment — or you could don this luxurious pajama set from Paul Jays to wear while wandering your estate, drinking coffee, and pondering your next great move to grow your empire. I tried out the Geo Print Long Set, and from the moment I put it on, my reasons for taking it off numbered zero. Here is an honest review of this luxurious set, the Porsche of men's pajamas.

Read more
How to wear green on St. Patrick’s Day — style tips you need to look your best
Your St. Patrick's Day style guide
style tips for holiday party outfits green and tan

St. Patrick is the patron saint of Ireland, kidnapped and brought to the island as an enslaved person at 16. He eventually escaped but returned later and is believed to have brought Christianity with him. One thousand years later, he is still celebrated on St. Patrick's Day, the accepted date of his death, March 17. And how do we celebrate it? By wearing the color green on St. Patrick's Day, of course. Wearing the color symbolizes the patriotism of the entire island.

Now, whether you are Irish or not, you can show your support for the island by donning green on St. Patty's Day. However, that doesn't mean you have to go all out and look like you jumped right off the box of Lucky Charms. Here are a few tips to help you celebrate the patron saint of Ireland without sacrificing looking fantastic.

Read more
Freezing jeans shouldn’t really be a thing — here’s why
Why you should stop putting your jeans in the freezer

Recently, I reached into a friend’s freezer for an ice sphere and came across a pair of neatly folded jeans. This sight took me by surprise not because it was unusual, but because the practice felt so dated. For those that might not have heard of the practice, the idea behind freezing your best jeans is that freezing denim kills bacteria from well-worn jeans without actually having to wash them and affect the fade or overall integrity of the denim.

When did freezing jeans become a thing?
Jeans have been around since 1871. These popular pants were invented by Jacob W. Davis and patented by Davis and Levi Strauss. Though people have anecdotally frozen their denim for years, more as an odor-removing process than anything else, Levi Strauss actually pushed this practice into the mainstream in 2011. In 2014, Levi Strauss' CEO Chip Bergh repeated longstanding advice from the jean company; don't wash your jeans, freeze them instead. Bergh's reminder was more of a conservation effort to get people to freeze their jeans to stretch out the time between washes.

Read more