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These are the best new men’s watches of 2024 (so far)

Upgrade your watches with the best watches of the year

man in suit wearing a watch
Anders Kristensen / Pexels

We are almost halfway to 2025. Yeah, you read that right. 2024 is a week shy of five months in the books, and only seven months left. Before you get depressed about time slipping away, let’s take a look at what those months have given us—the best watches that have landed on the market. While Watches and Wonders gave us a whole slew of great timepieces to salivate over earlier this year, there are others that have landed that we are excited to share.

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When taking a look at the best new watches to hit in 2024, we made sure to cover the big ones like legendary Patek Philippe, Rolex, and Breitling, but there are also some others that flew under the radar that you need to know about. Here are the best watches we have seen in the first five months of 2024. And don’t worry, regardless of how much time passes through the year, you’ll always be aware of it on your wrist.

Patek Phillipe 5330G

Patek Philippe on wrist
Patek Philippe

Patek Philippe is one of the classiest and most elegant watchmakers in the world. Every one you pick up brings a level of sophistication to your collection. The newest drop was the talk of Watches and Wonders, and it is because the denim look brings a casual angle to the class.

Rolex GMT-Master II

Rolex GMT Master II
Rolex

The Rolex GMT has had the same look since it hit the shelves in the mid-20th century. The red and blue is an iconic aspect in the watch world that is copied often. This version loses the color scheme and adopts an all-black look that updates an icon without losing its identity.

Citizen Promaster Air GMT

Citizen Promaster Air GMT
Citizen

Picking up a good pilot’s watch is a must if you are a jet setter in the cockpit or out of it. The Promaster series is one of the best that Citizen has to offer and the newest iteration keeps the tradition. It combines purpose and quality with the style and sophistication that normally cost ten times what the price tag here shows.

Omega Speedmaster Dark Side of the Moon Apollo 8

Omega Speedmaster Darkside of the Moon Apollo 8
Omega

Speaking of pilot watches, it’s hard to get much more pilot-heavy than leaving the atmosphere. Omega has a long history with NASA and celebrates it this year with a commemorative piece honoring the first humans to see the dark side of the moon (you should be humming the tune; we are, too).

Breitling Navitimeter Automatic GMT

Breitling Navitimeter Automatic GMT
Breitling

Breitling is one of the most popular watches on the market for pilots and anyone on the road. Can’t decide if you want a Navitimeter or a GMT? That is ok, this one combines both of them together to create a truly unique and streamlined version of their most iconic and recognizable piece.

Marathon Jeep Rubicon GSAR

Jeep and Marathon Watch collection launch image with a watch in the center and a Jeep driving on a muddy dirt road.
Stellantis / Stellantis

Marathon has been providing equipment, including watches, to the military and the Allied Forces since WWII. And if you have ever seen an old WWII movie, you know that Jeep has been right along with them. That is why this marriage between the two is one made in patriotic Heaven. The most rugged and tool-focused piece on the list, this watch will keep you prepared for any eventuality.

Norqain Wild One Skeleton

Norqain Wild One Skeleton
Norqain

Speaking of keeping you prepared, NORQAIN is all about adventure. Keeping you prepared for your next flight, dive, or trek across the open wilderness, the Wild One is the best combination you will ever get between style and gritty function. The Skeleton takes what the original provided and allows you to peek inside and see how this masterpiece works.

Grand Seiko SLGW003

Grand Seiko SLGW003
While many of the watches on this list can be worn in multiple scenarios, this is the only one designated as a dress watch. It features the debut of Caliber 9SA4, providing 80 hours of power reserve, and it maintains the class and elegance the rest of the Evolution 9 Collection embodies.

Slow Watches Slow Twelve 02

Slow 12
Slow Watches

We can talk about time all we want, but Slow Watches always reminds us never to waste it. While the majority of their pieces have a 24-hour revolution and the hour hand only goes around once to remind you that every day is a one-time thing, this one simplifies the readability with a 12-hour face. But the message is the same: don’t worry about the minutes and the seconds; stay in the moment.

There you have it: the best watches to hit the market so far in 2024. While the year may be a third of the way done already, there are eight more months of stellar watch releases coming our way, and we are going to be more than happy to pass them on to you. Stay tuned.

Mark D McKee
Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…
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Hublot launches Big Bang Unico Summer 2025 in orange ceramic
Summer vibes: Hublot's orange ceramic big bang unico evokes sunset and ocean waves
Hublot big bang summer range

Hublot introduces the Big Bang Unico Summer 2025, a limited edition of 100 watches. It features a micro-blasted orange ceramic case and a sky-blue bezel, evoking the look of summer light on the sea. Priced at $31,300, the watch highlights Hublot’s expertise in coloring high-tech ceramics and its innovative strap systems.
The orange ceramic case represents a significant manufacturing achievement, requiring precise temperature control and material blends to achieve its deep, golden sunset-like color. Drawing on two decades of ceramic expertise, Hublot uses zirconium-based compounds baked at high temperatures to create scratch-resistant cases with vibrant colors.
Measuring 42mm across and 14.5mm thick, the watch maintains the bold yet wearable proportions typical of the Big Bang line. The micro-blasted finish gives texture to the bright orange case, while the sky-blue ceramic bezel offers a striking contrast. Six H-shaped titanium screws secure the bezel, emphasizing the watch’s structural design. Two dark blue case elements, with matching screws, complete the three-color scheme.
The open dial reveals the technical details of the HUB1280 Unico Manufacture movement. White Super-LumiNova coats the Arabic numerals and hour markers, which sit above the date wheel. A yellow central chronograph seconds hand adds a fourth color. The movement’s main plate, bridges, and date wheel are dark blue, and the 60-minute subdial at 3 o’clock is sky blue.
The column wheel chronograph is visible at 6 o’clock, showcasing Hublot’s in-house movement expertise. This movement consists of 354 parts, runs at 28,800 vibrations per hour, and offers a 72-hour power reserve. It features a silicon escapement and flyback function, allowing the chronograph to be reset and restarted with a single push. The transparent case back displays the dark blue movement against the orange case.
Hublot’s One-Click system allows users to change straps easily without tools. The watch comes with three rubber straps—orange, dark blue, and sky blue, each with a white lining—enabling quick changes to suit different moods and occasions, from beach outings to formal events.
While the color combination recalls Gulf Oil’s racing cars, Hublot states that the inspiration comes from summer, not motorsports. This mix of colors is more dynamic than the single-tone 2023 Sky Blue model, demonstrating how thoughtful color pairing can elevate a design.
The watch is water-resistant to 100 meters, making it suitable for swimming and water sports, even with the chronograph in use. Both the front and back sapphire crystals have anti-reflective coatings. Two chronograph pushers and a large crown ensure reliable operation near water.
With only 100 pieces available, the Summer 2025 edition appeals to collectors who appreciate Hublot’s mastery of materials and seasonal themes. The $31,300 price reflects the complexity of ceramic manufacturing and positions the watch among luxury sports chronographs.
This release reinforces Hublot’s commitment to bold colors and advanced materials, proving that summer inspiration can lead to serious watchmaking.

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Gap x Malbon offers a new kind of golf for the modern generation
Gap, Malbon release a new golf apparel collection
Jesper Parnevik and kids wearing gap x malbon

While golf has long been regarded as a heritage sport that has existed for many generations, there’s a new air entering the golf space that’s ready for a new generation. With new golf tournaments and leagues popping up to deliver new entertainment on the green, golf has also become a hot spot for brands to expand into. While brands like Malbon are renowned for their modern golf approach, others like Gap are entering the space with a refreshed touch. Together, these brands have released a new collection with plenty of apparel and gone all out with the first-ever Malbon x Gap Invitational, which served as the perfect background for the product launch. 

Time to the green with Gap x Malbon

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Frederique Constant unveils new Healey limited editions in pale blue
Racing heritage: Frederique constant's healey collaboration shifts to pale blue inspiration
Frederique constant's healey editions

Frederique Constant has extended its partnership with British carmaker Healey, marking two decades of collaboration. This year, two new limited editions have been introduced, departing from the traditional British Racing Green. Instead, they feature pale blue dials inspired by early 1960s Austin-Healey 3000 MKII models. Priced at €1,695 and €3,395, these timepieces continue an unusual collaboration that began in 2004.
At the heart of the partnership is a single historic vehicle: the ex-Works 1953–55 Austin-Healey 100S Special Test Car, registration NOJ393. This car competed in the World Sports Car Championship and was sold unrestored at Bonhams in 2011 for £843,000 ($1,000,000). Since then, it has been restored to its 1955 Le Mans specification.
Unlike typical automotive collaborations that focus on brand logos and color matching, Frederique Constant’s approach is different. The brand aims to capture the essence of this specific car and also supports Healey classic car rallies and community programs. Over 20 years, the partnership has produced many timepieces, most featuring the 100S’s distinctive green livery.
This year’s editions take a new aesthetic direction. The pale blue sunray dials with metallic coloring are inspired by the early 1960s Austin-Healey 3000 MKII, moving away from the traditional green to reflect the broader Austin-Healey palette while maintaining a connection to racing heritage.
The three-handed automatic variant features a curvaceous 36mm polished steel case, incorporating both Frederique Constant and Healey dial elements. Applied hour markers, including an oversized 12, are hand-polished silver with white luminous material. The bright red central seconds hand adds a sporty, dashboard-inspired touch, while the dark blue minute track flange matches the co-signing.
The chronograph edition measures 41mm and has a polished steel case with a two-counter layout. Bright red accents appear on both the central chronograph hand and the 30-minute subdial, which sits opposite the small seconds display. This color coordination visually connects to automotive instrumentation while maintaining horological function.
Both models are paired with blue leather straps and closed case backs engraved with the historic 100S. Each is limited to 1,888 pieces, emphasizing the partnership’s exclusivity while still offering reasonable availability for enthusiasts.
The automatic model costs €1,695, making it an accessible entry point into the collaboration. The chronograph is priced at €3,395, targeting collectors seeking additional complications. These price points are competitive with similar Swiss offerings and provide a sense of automotive provenance.
Frederique Constant has also reintroduced the 40mm 2023 Classics Vintage Rally Healey Automatic, featuring a steel case and British Racing Green dial. This model becomes a core collection piece, losing its limited edition status to broaden accessibility.
This partnership demonstrates how authentic collaborations can move beyond typical co-branding, emphasizing genuine community engagement and respect for automotive heritage. The result is a series of distinctive timepieces that appeal to both watch and car enthusiasts

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