Reebok and BEAMS team up again for a futuristic sneaker of the past

New BEAMS,Reebok sneaker

By Leslie Leon Published October 26, 2024

product image of gray shoes against white background — Reebok / Reebok

With their newest release, Reebok has again teamed up with the Japanese design label BEAMS to create a unique Y2K-inspired sneaker that feels equally retro and modern. With the ‘Instapump Fury’ both brands have made the ultimate futuristic sneaker that takes hints from the past while giving plenty of contemporary feel. Although the two brands have worked together before, there’s a different sensation regarding the ‘Instapump Fury’ as it further leans into the Y2K fashion trend with little resistance. Although this release updates Reebok’s iconic sneaker, the new features and designs make it appear as if it were entirely brand new. Treading the line between over-the-top and practical, this collaborative sneaker is an ideal balance.

The new Instapump Fury

model wearing new beams x reebok sneakers — Reebok / Reebok

While the design of the new sneaker surely takes focus, there are also plenty of details to marvel at. This Instapump Fury comes with the brand’s famed custom-fit Pump technology in its split sole, giving it more of a futuristic nostalgia. Along with a split sole, the sneaker is carbon-plated and is equipped with laceless features. On the outside, the white mesh uppers are contrasted by pops of black. Along the Pump ball, a custom BEAMS text appears for a unique touch. The classic Reebok vector logo appears, as well as, a shiny chrome leather Pump bladder.

Recommended Videos

While this sneaker is not yet available to the public, there’s no doubt that it will fly off the shelves once it does. Set to be released via BEAMS on November 1 and globally via Reebok on November 6, this sneaker will be priced at $230. A different take on the Y2K trend, this sneaker is the perfect over-the-top shoe that blends in everything you love about Reebok with a fun new look.

Leslie is a Los Angeles-based writer and content creator. She is always researching and finding the latest fashion trends…

Fashion & Style

G-Shock teams up with J Balvin for bold new watch collaboration

J-Balvin teams up with g-shock on a new watch

G-shock x J Balvin

G-shock just partnered with a major music artist—J Balvin—on a new watch. It turns out that this G-shock timepiece comes with a special Latin inscription that pays tribute to the artist. Apart from that, it is complemented by a lightning logo, a visual representation of the kind of performance that J Balvin puts on.

G-shock DWE 5600JB 1A9 G-shock / G-shock

Fashion & Style

Step up your shoe game: How to clean white shoes for a crisp look every time

man wearing white sneakers

Regardless of the trends, white shoes remain one of the most timeless and versatile options. Whether it's a slim white sneaker or a chunky white design, these shoes are the ultimate staple in your wardrobe. There’s no need to sacrifice your look for a white sneaker between the various materials they come in. Choose leather, canvas, or suede for the shoe that best suits your wardrobe and lifestyle. While each material has pros and cons, all options have one common characteristic.

The white sneaker, while the sleekest hue, is also the tone that will show the most dirt. No matter how you use a white shoe, this color is bound to show every scruff, dirt, or stain. Keeping these shoes in top shape will help elevate your look and keep your outfit fresh and clean. With the following tips, you can ensure your white shoes look as new as the day you first opened them.
How to clean white leather shoes

Fashion & Style

CLOT and adidas gear up for the Lunar New Year with new sneakers

CLOT, adidas release new sneaker

close up on laces of black sneakers on red carpet

While the start of the Lunar New Year doesn’t begin until January 29, many footwear brands are getting a head start on the activities with brand-new themed releases. Joining the list of brands is the partnership between CLOT and adidas. Previously, these two brands sent waves through the trends with their remixed iteration of the Superstar sneaker. Using the same silhouette, these brands are starting the year with a new collaborative sneaker that is the perfect shoe for the Lunar New Year. Using hints of “Year of the Snake,” both brands have added style and flair to the design many adored in the past year.
CLOT x adidas Superstar “Lunar New Year”