Skip to main content

New Australian Collab Brews Up Instant Coffee That Actually Tastes Amazing

voila instant coffee
Voilà/Facebook

If you’ve ever been down under in Sydney, Adelaide, or another sunny Australian city, you know Aussies do coffee differently. Most notably, Australians don’t drink iced coffee (their iced coffee is closer to an affogato) and they’re obsessed with both espresso and instant coffee.

For some reason, quality drip coffee just ain’t a thing and specialty beans are even farther from reach (costing tons of Australian dollars to drink).

While espresso is hyper-strong, most of us probably think of instant coffee as weak, watered-down, and pretty flavorless. In fact, I’ll go out and say instant coffee is terrible for the most part — but we’ve been convinced otherwise after the U.S.-based instant coffee company, Voilà, collaborated with one of Australia’s pioneers in specialty coffee, St.Ali. The result is an instant coffee that tastes like a real, robust, meticulously crafted, quality, farm-to-cup brew.

It’s pure magic.

Voila and St Ali Finca La Laja cup
Voilà

An exclusive batch of Voilà and St.Ali’s Finca La Laja was made available on May 14, marking a first-of-its-kind partnership enabling specialty instant coffee to be increasingly available and more affordable. This coffee comes from producer James Fernandez’s namesake farm in the El Tambo region in Colombia, which shares its acreage with a forest reserve. Tasting notes of plum, brown sugar, and florals carry through the instant flakes.

Finca La Laja was chosen to be the first St.Ali coffee made into instant form, although there are promises that more will come. This is great news for travelers who are addicted to their first-thing cup of coffee, but aren’t always close to a Starbucks. It’s great for campers, too, since St.Ali’s instant coffee is the size of a deck of cards. It’s also a trend that bougie coffee drinkers may get behind, since hey, we’ve already obsessed over gin barrel-aged cold brew and coffee-infused bedding.

“I’ve known the people behind St.Ali for a long time and I’m thrilled that Voilà has finally found an opportunity to team up with the company to bring specialty instant coffee to Australia,” says Kent Sheridan, founder of Voilà.

Voila and St Ali Finca La Laja packet box
Voilà

This fusion of quality coffee taste in instant form comes 13 years after specialty coffee really started becoming mainstream on the continent — a quality of joe which simply didn’t exist in the cafes of Melbourne and other Aussie cities as late as 1999. *Shudders imagining life without specialty coffee.*

Initially, when St.Ali started bringing specialty coffee to Australians, they were labeled “pretentious.” Now, the superiority of taste has convinced any non-believers. (Those not living in AUS should count your blessings there are so many hipster coffee haunts in your neighborhood.)

Voilà’s recently launched monthly guest roaster program sparked the partnership between Melbourne-based St.Ali. With this new program, the company plans to highlight one exceptional coffee roaster each month, giving customers access to a larger variety of roasters and specialty instant coffees from all over the world.

Editors' Recommendations

Jahla Seppanen
Former Digital Trends Contributor
Born and raised off-the-grid in New Mexico, Jahla Seppanen is currently a sports, fitness, spirits, and culture writer in…
Nutribullet Brew Choice Pod + Carafe Coffee Maker Review
Nutribullet Brew Choice cup and carafe coffee maker.

Nutribullet, the company dedicated to bringing you the best and most personalized blending experience possible, is spreading its wings. The company's first venture out of the blending/juicing arena was into air fryers, with its Magic Bullet air fryer. After seeing great success, the next logical step was obviously coffee makers, and Nutribullet has recently released its Brew Choice Pod + Carafe coffee maker.

Nutribullet has always been about providing versatile appliances that offer a personalized experience, and this coffee maker falls right in line. They were kind enough to let us be one of the first to try out their brand-new Brew Choice. Here's what we thought.

Read more
The 9 Best Spiked Cold Brews for Satisfying Your Alcohol and Coffee Cravings
cold brew coffee

Mixing alcohol and caffeine, one might think you'd come out dead even. But that's not really how hard coffee works. The wondrous drink often made with cold brew offers the right kick on both ends of the spectrum, giving you a little jolt of energy while calming the nerves as well.

Coffee by nature does quite well with booze. It shows up in great cocktail recipes (not just coffee cocktails), in exceptional coffee beers, and in tasty liqueurs. For true coffee lovers, hard cold brew is the best way to go as the flavor of the coffee beans shines through. Plus, they are all kinds of refreshing on a warm afternoon.

Read more
9 Best Cold Brew Coffee Makers to Get Your Chilled Buzz On in 2022
Cold brew ice coffee

Not everyone wants a hot, steaming cup of joe first thing in the morning. Sure, many people might gravitate to something that warms the soul as much as it does the body, but some people want to stick with what they've come to know and love over the last few years: Cold brew coffee. This smoother and equally-delicious version of java is good any time of the year.

Cold brew coffee is also shockingly easy to make at home -- some might say even simpler than making hot brews, which are very easy to over- or under-extract -- provided that you have a good cold brew coffee maker. It will save you a lot of money, too, as it will minimize your trips to your local coffee shop. If your taste for cold brew has evolved beyond exchanging cold water for hot in your trusty French press, then read on: These are the best cold brew coffee makers to up your home barista game.

Read more