Iconic Italian coffee brand, Lavazza, has a whole new look

Bold, vibrant new packaging

By Emily Caldwell Published November 20, 2024

Lavazza coffee — Lavazza coffee / Lavazza coffee

Iconic Italian coffee brand Lavazza has launched a vibrant new look for its coffee packaging. The new “Dolcevita packaging” draws inspiration from the vibrant essence of the Italian “La Dolce Vita.” This fresh look perfectly blends Lavazza’s rich heritage with contemporary elegance, and it’s now available for consumers to enjoy.

Recommended Videos

The redesign celebrates Lavazza’s deep connection to Italian culture, featuring bold colors and sophisticated designs that echo the beauty of Italy’s landscapes. Lavazza coffee lovers can find the new coffee packaging on all of the products within the line, including bagged coffee and K-Cup packs. The brand is especially excited about it’s new brand packaging, as it’s a visual invitation for coffee lovers to savor life’s simple pleasures—bringing a moment of indulgence and connection with every sip.

While the packaging has a refreshed, modern aesthetic, Lavazza’s coffee still has the same taste and utmost quality. The range of Dolcevita blends is expertly selected, roasted, and ground as specified by Lavazza’s quality standards. Within the Dolcevita coffee products, you’ll find a selection of different roasts for every coffee lover. Some of the most popular Lavazza Dolcevita coffee blends include:

Opera Intenso Ground Coffee (Dark Roast coffee) – Balance of smoky and caramelized notes
Italian Roast Ground Coffee (Extra Dark Roast coffee) – Full-bodied, complex, and slightly smoky flavor
House Blend Perfetto Ground Coffee (Medium Roast coffee) – Lingering caramel notes, crafted from 100% Arabica coffee

All roasts are available for purchase right from Lavazza’s website, delivering exceptional coffee right to your door.

Contributor

Emily is a freelance journalist with a focus on food, travel, health, and fitness content. She loves to travel to new…

Topics

Coffee & Tea

Food & Drink

Climate, prices, and fragility: The triple threat facing global coffee

Exploring the state of the coffee industry

illycaffè

Andrea Illy, Chairman of illycaffè, is a third-generation coffee entrepreneur dedicated to not only advancing the quality and culture of coffee but also addressing the very real threats the industry faces — from climate instability to pricing volatility and supply chain fragility.

In a time of global uncertainty for coffee, Illy shares his thoughts on the future of coffee, from climate instability to pricing volatility. The global coffee brand, illycaffè, was founded in Trieste in 1933 by Illy's grandfather, Francesco, with the mission of offering the best coffee to the world. A third-generation entrepreneur, he was CEO of the company for 22 years.
State of the coffee industry

Food & Drink

How long does cold brew last? Signs it’s time to toss your coffee

How to know when to toss rancid cold brew coffee

Cold brew in a glass mug

Cold brew coffee's smooth and mellow taste sets it apart from other cold coffee drinks. Cold brew coffee lovers can brew this delicious cold coffee at home using a simple cold brew coffee maker. Yet, once the batch of cold brew is made, it won't last forever. If you've ever tasted a sip of sour or rancid cold brew, you'll know its taste is a long way away from what it tastes like when it's fresh. I've had this experience before, and it's made me wonder, "How long does cold brew last?" Here's what you need to know about how long cold brew lasts in the fridge and how to store it properly for optimal freshness.

How long does cold brew last?

Food & Drink

Study finds coffee ritual, not caffeine, fuels “the boost”

How decaf coffee can mimic caffeine's effects

person drinking coffee

Is the caffeine in your coffee actually what gives you energy or that "boost" you look for in the morning? While most of us would say yes, a newly published study suggests otherwise. A new study published on Heliyon found that the so-called "energizing" effects of your morning cup of joe could have more to do with ritual than the caffeine itself.

The double-blind, placebo-controlled study followed the habits of coffee drinkers, where researchers found that decaf coffee drinkers exhibited many of the same cognitive and psychological responses as those who drank regular coffee. The study's findings suggest that the actual ritual of making and drinking a cup of coffee every morning may have a greater impact on us than the caffeine it contains. As a regular coffee drinker and caffeine addict, these findings are especially intriguing.