Popular tequila brand Alma del Jaguar Tequila is releasing an Añejo

Cachasol is a six-acre farm distillery on Mexico’s Pacific coast. And somewhere between the beautiful grounds, the outdoor bar, and the open-air restaurant churning out fresh tortillas, you might forget that you’re visiting a raicilla distillery. But the small operation and its old-school Filipino stills are right there, just a few steps away.

Raicilla is a traditional Mexican spirit distilled from agave plants. It hails from parts of Jalisco and neighboring Nayarit and is often divided into two geographical categories: coastal and mountain.

Bardstown Bourbon Company is releasing two new limited whiskeys this fall, and they couldn’t be more different from each other.

2026 Discovery blends bourbons aged 7, 10, and 11 years, then finishes the mix for four months in custom-toasted Garryana oak, a rare Pacific Northwest hardwood also known as Oregon White Oak.

We have all heard the status of the newer, younger generations: They aren’t drinking. Social media has brought the focus on health and wellness to the forefront of their thoughts. Las Vegas feels it. The younger people aren’t flocking to the desert haven for drinks and gambling. But spirits companies are feeling it too. I speak to a slew of CEOs and brand representatives, and one thing is very clear: the industry is changing. There is a shift. It isn’t coming. It is here. And the legacy brands are already starting to make adjustments. But the truth is, there is already a model for them to use. Men’s suits already experienced this culture shift and weathered the storm to see a new boost in popularity.

So how did they do it? And how can alcohol brands learn from their experience and repeat the renaissance?