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WAY OF MAN gives men the two things they all want

Get your denim and your spirits four times a year easier than ever

By Mark D McKee Feb 28, 2025 4:00 PM

WAY OF MAN Model — WAY OF MAN

Men only want two things, and they aren’t what you are thinking. They are way more awesome. A man has two best friends, a great pair of denim, and the perfect spirit to make a great cocktail. You have a few boxes to check off as you look for the denim you want to call your go-to for the rest of your life. A great fit, a dark color, and the kind of durability that will last a lifetime. You also have a few boxes to check off when you shop for your go-to whiskey. A dark but clear color, a complex and layered aroma, and a well-balanced flavor. While these two endeavors seem like separate ventures, one company is looking to do all the work for you. The WAY OF MAN subscription service wants to send you the best of both every three months.

Raw Denim x Rare Whiskey

WAY OF MAN brown liquor — WAY OF MAN

The mission of both industries always focuses on the masterful attention to detail needed to create top-shelf whiskey and the best denim on the market. The WAY OF MAN believes that no one has ever brought these two things together and that they have one thing in common: Stories. The best stories begin gathered around friends and family, often while wearing your favorite jeans and having a great cocktail. This subscription service attempts to bring them both together as much as possible. There is a waitlist right now, but once you sign up for it, your stories are only a few months away.

Mark cut his teeth in the men’s style world when he sold suits first at box stores such as Men’s Wearhouse and Jos. A. Bank… Read Full Bio

Topics

Fashion & Style

This under-the-radar German brand just dropped a slick new dive watch

Wristwatch, Arm, Body Part

Hanhart doesn’t get talked about nearly enough, so here’s a quick backstory: they’re a German brand out of Gütenbach in the Black Forest, they put the first single-button chronograph into series production back in 1938, and a year later they built pilot’s chronographs for the German Air Force. That red pusher button is still on their watches today.

That’s a real, foundational place in watchmaking history; it’s the kind of lore that other brands build entire marketing campaigns around. Somehow, Hanhart still flies under most people’s radar, but their new Aquasphere Matte Black is an argument that folks should be paying attention.

Fashion & Style

Union Glashütte’s new chronograph looks like a vintage race car dashboard

Wristwatch, Arm, Body Part

Union Glashütte has released a new limited-edition chronograph tied to the Sachsen Classic, a historic car rally the brand has sponsored for years.

The name of the Glashütte-based watchmaker’s new piece is a mouthful: the Averin Chronograph Limited Edition Sachsen Classic 2026. It might be so long because it marks a bit of a switch-up — past Sachsen Classic editions have all been built on Union Glashütte’s Noramis Chronograph, a round watch. This year the brand switched to the Averin, which is very clearly not round.

Fashion & Style

For the love of Italy: Hockerty releases 14 looks with inspiration from 14 Italian locations

Blazer, Clothing, Coat

I am a traveler at heart. Every day, I wake up and have coffee, and stare out the window at a world still full of wonders and mysteries I have yet to uncover. Since the day I joined the Army, my heart has always been on the road, in the sky, or aboard a ship. The idea that there is a part of the world I have yet to see is both exhilarating and frustrating. Chasing those undiscovered corners of the world started as a passion and an experiment and became a way of life and an addiction. I say all that to say, I find inspiration on the road. I see the world around me as a canvas for my imagination.

I am also a menswear fanatic. From selling suits to writing about them, a good suit is always in my bag with me. So when a brand I love, Hockerty being a favorite, finds inspiration in a place, I pay attention. I wrote about their summer edit a while ago, with their colors at the forefront of my attention. But I missed something. I missed that all fourteen looks they debuted were inspired by different places in Italy.