Skip to main content

The Manual may earn a commission when you buy through links on our site.

Pharrell Williams and Adidas’ Shocking Humanrace Sičhona

The sun may not be shining for much of the country right now, but we can at least count on icon Pharrell Williams to bring the rays.

Arriving in a brand-new, Shock Yellow color update,  the Humanrace Sičhona from adidas continues its journey into the hearts of runners and runway sporters alike. At the end of summer 2021, the shoe apparel giant and the stylish song producer introduced the world to the Humanrace Sičhona silhouette — a new lifestyle model meant to amplify the Indigenous American Dakota tribe’s customs and culture. After adding burgundy and black versions to its original Royal Blue version throughout the fall, a fresh, bright yellow burst releases this winter.

adidas and Pharrell Williams' new Shock Yellow silhouette on the Humanrace Sičhona.
adidas

The lemon life injected in the shoe celebrates its original human-centric design and offers an ode to the organic feeling generated when we run — the original human athletic activity. The shoe meets surfaces and its public to equal acclaim, slapping over any surface and slipping into any room with equal aplomb. Already established itself as an archetype for the next generation of sneaker-lovers, the Humanrace Sičhona steps forward on its journey into the athletic community’s hearts with a sunshine-sporting offering that precedes the coming warm season.

With a design that’s embedded in operational innovation — fluid on the fly yet built for everyday wear — the Humanrace Sičhona is modeled as an extension of the body’s natural form. This was accomplished using adidas’ FutureNatural technology and direct-inject casting — the brand’s latest footwear innovation. FutureNatural is made to mirror an athlete’s speed and quick change of direction.

Related Guides

The one-piece shoe mold aligns with an athlete’s natural movement for total freedom to move along dynamic angles. Its seamless design and 360-degree fit system work together to create a natural advantage for athletes.

As to the shoe’s style, the Shock Yellow shows off undeniably fluid forms while flashing clear aqua accents on its label along with a bold orange stripe on the tongue to wag in a happy smile. The sneaker’s Primeknit upper seamlessly merges with its anatomically molded TPU midsole. Primeknit from adidas adapts shoes to hug its wearer’s feet for breathable support and sock-like comfort.

Inspired by the polymathic prodigy Farrell and a paean to the foot’s inherent natural genius, the Humanrace Sičhona’s distinct look is completed with co-branded tongue-tabs and sock-liners.

Launching on Friday, January 28, the Shock Yellow colorway of the Humanrace Sičhona will be available throughout the United States at confirmed retailers and at select Dover Street Market locations with a $180 sticker price.

Read More: Your Last Chance to Get in on Gap’s Gamified NFT

Editors' Recommendations

Matthew Denis
Former Digital Trends Contributor
Matt Denis is an on-the-go remote multimedia reporter, exploring arts, culture, and the existential in the Pacific Northwest…
Birkenstock is taking on Crocs with its new $150 Lutry clog
Be honest: You're tired of Crocs and are glad Birkenstock did this
Birkenstock Lutry Clog

"You either die a hero, or you live long enough to see yourself become the villain." Some fashion trends show up, and they just don't go away. They grab ahold of a specific part of our societal collective psyche and refuse to die. Crocs seem to be one of these trendy items that just won't go away. They took the idea of the wooden clog made famous by their medieval craze in Europe and replaced the wood with silicone. They added to the garment by adding a backstrap, allowing the wearer to put it into "Sport Mode," where they can wander Starbucks to their heart's content without losing their intricately decorated silicone slip-on.

Then you have brands that will take a fashion trend, refusing to die, and give it a little class, a little panache. You have a brand that will take what you would normally add flair to (like a bad version of Office Space) and add a simple twist of elegance that not only makes the trend more enjoyable but ensures that it stays around. Birkenstock is now going head-to-head with Crocs in an attempt to add some luxury to the world of the modern-day clog by introducing their Lutry Clog.

Read more
Brooks challenges Vuori with new Luxe Apparel Collection men’s clothing (and women’s clothing!) line
Workout clothing is now more fashionable than ever
Two people walking on the street in Luxe

There has always been a separation between fashion and function, style and getting the job done. When it came to gym clothes, men were often used to simply throwing on a ratty old t-shirt and the same basketball shorts we have always worn. The world is ever-evolving, and the fitness world is beginning to get stylish. Brands are becoming more focused on style and comfort, closing the gap between fashion and function. Vuori has long been the pioneer of the stylish comfort game. But now they have a new competitive adversary on the market.

Brooks has been a mainstay in footwear since the early 1900s when they made bathing shoes. That's right, shoes made to be worn in the rivers, oceans, and anywhere the tender footed wanted to go. They developed shoes across many industries before they took aim at the one that held their passion: running. Decades later, they are one of the leading authorities in all things running, with some of the best shoes money can buy. Their next step is the release of the Luxe Collection, a combination of men's clothing and women's clothing that is just as good on the run as on the couch.

Read more
Puma Sale: 290 men’s sneakers and running shoes now under $100
Puma Deviate Nitro 2 running shoes on the floor.

With plenty of variety as part of its sale, Puma is the ruler of running shoe deals right now with hundreds of sneakers and running shoes on sale. It's possible to buy Puma running shoes from just $51 with popular options like the EvoSPEED Electric 13 track and field shoes available for just $99. With so many different options out there, we strongly recommend you click the link below so you can see for yourself what's best for your needs. However, if you need a little guidance, keep reading while we take you through some of the highlights.

What to shop for in the Puma sale
Puma is responsible for some of the best running shoes which is always a great start for any future purchase. If you want to keep things cheap while also having a wide fit, consider the

Read more