Skip to main content

G-SHOCK and London Museum Collaborate In Ode to Punk Culture

Forgive us if we print the wrong image alongside news of this release. The Casio G-Shock drops in 2022 already include a new camo line, a celebration of the Year of Tiger, and partnerships with Football Club Barcelona, Rubik’s Cube, and Toyota. Now G-Shock is going punk.

Later this month, G-Shock will launch the GW-M5610MOYC-1ER, a brand new collaboration with London’s Museum of Youth Culture. The design “celebrates growing up in Britain, showcasing some of Gavin Watson’s most iconic documentation of the (1980s) Skinhead, Rave, and Punk scene” while nodding to “the early punk zines.” Each GW-M5610MOYC-1ER comes on a resin strap flying the Union Jack above a British punk in a leather jacket. Every watch purchase will arrive in Watson’s bespoke, archival packaging with black and white images of this rebellious, late-twentieth century youth culture along with a Grown up in G-Shock limited edition zine.

G-SHOCK and Museum of Youth Culture’s GW-M5610MOYC-1ER collaborative watch.
G-Shock/Museum of Youth Culture

This team-up makes sense as Casio launched G-Shock in the same era. Born in 1983, G-Shock was the brainchild of the legendary Kikuo Ibe, who sparked the outrageous idea of making a shock-proof, water-proof, even bullet-proof watch that could accept just about anything that this crazy life might throw at it and keep on ticking.

Grown Up In Britain at London’s Museum of Youth Culture aspires to chronicle 100 years of British vitality through contributors’ stories and photographs. This exhibition incorporates over 150,000 photographs, ephemera, and educational texts that celebrates youthful culture through the history of its style, sounds, and social movements. The Museum of Youth Culture represents the world’s most comprehensive collection of cultural content tailored for the specialist handling of young people’s heritage.

Related Guides

This showcase includes some of Watson’s most iconic documentation of the rise of the early 1980s backlash to voracious capitalism, captured by teens and twenty-somethings in torn black clothing, scarred skin, shaved heads, leather adornments, and steel spikes, all captured in early punk zines.

“Being able to delve into our archive and unearth a massive variety of subcultures who wore G-Shock has been fascinating,” Jon Swinstead, the founder of the Museum of Youth Culture, said in a press release. “Throughout the various subcultures from street to punk, to the emerging subcultures in the modern day; the significance of G-Shock over the last 40 years within youth culture and growing up in Britain, evidently, is immense.”

The GW-M5610MOYC-1ER seeks to encapsulate that spirit in a style designed around the original G-Shock’s rectangular case that’s wrapped by a resin band sporting images from the museum’s Watson archive. Never compromising on functionality, the watch features a more advanced functionality than its ancestor with Multi-Band 6 Radio Controlled technology to ensure accurate timekeeping, and solar power for maximum reliability. Attributes also include a stopwatch, timer, and world time mode. This face is housed in G-Shock’s original slim, shock resistant, resin case that’s topped with tough mineral glass.

The G-Shock GW-M5610U-1ER and imagery from the early 1980s British punk era.
G-Shock/Museum of Youth Culture

The collaboration is available beginning on Friday, February 18 through and the G-Shock Carnaby St Flagship Store, priced at £149/$202.

Grown Up In G-Shock will be on display at the Museum of Youth Culture through Friday, March 4. Entry is free and donated proceeds from all events will help fund the Museum’s education youth work across the U.K.

Read More: John Mayer, G-Shock, and Hodinkee Watch Collab Sells Out

Editors' Recommendations

Matthew Denis
Former Digital Trends Contributor
Matt Denis is an on-the-go remote multimedia reporter, exploring arts, culture, and the existential in the Pacific Northwest…
Men’s fashion tips: The 16 essential rules every well-dressed man should know
What every man should know to ensure he's always the best dressed in the room
Man wearing scarf in sunset

Style is a bit of a Rorschach test. It can tell people around us who we are and what we think of ourselves. It can tell people more than we think. Some of us are mavericks, shirking the rules and subverting expectations at every turn, simply because we don't like to be put in boxes. Other groups of us like rules and we want the comfort that order and uniformity bring us. Then, even more of us are somewhere in the middle when it comes to men's style and crave order and uniformity to allow us to find our boundaries, only to shirk them later when we want to feel free. Men's fashion offers us all of the above. While some rules are made to be broken, others are tried-and-true staples to live on.

Rules vs. guidelines and how to break them
Never mix black and brown. Don't wear black dress shoes with a navy suit. Ditch the graphic tee. These are considered "rules of menswear," but they are more of guidelines. They help you look great while you learn what your style is or how to put together an outfit. Once you figure out how to do that, these rules tend to get in the way of evolving your style to be truly unique. The first thing you need to know if you're looking to revamp or upgrade your wardrobe is that guidelines can be adjusted, deviated from, or flat-out ignored. Rules, however, should be followed whenever possible. Don't worry; we took the time to collect the rules you should always follow in men's style.

Read more
Best running shoe deals: Nike, Asics, Adidas, and more
Man running on street by a body of water.

Runners can get in on some savings right now, as some of the best workout brands have running shoes discounted. These might also make a great gift for the workout warrior in the family, or for yourself if you’re looking to add some new kicks to your wardrobe. The biggest names in shoes currently have some impressive running shoe deals taking place, and we’ve tracked them all down. Whether your brand is Nike, Asics, Adidas, or something else, these running shoes are some of the best ways to save right now.
Best Nike running shoe deals

Nike is one of the most recognizable brands in the world. It’s even pretty recognizable when it comes to shopping for some savings. It’s most recognizable lineup may be the Air Jordans, and while there are a lot of Air Jordan deals to capitalize on now, Nike initially made a name for itself as a running shoe. That clout holds up, and there are a lot of running shoes on sale at Nike right now.

Read more
Get the look: How to get Travis Kelce’s style (without a stylist)
It's more than khakis and flannels, guys
Travis Kelce

While Taylor Swift didn’t exactly put Kansas City Chiefs tight end Travis Kelce on the map, she’s helped place his style in the spotlight. Recently, Kelce’s outfits have caught the eye of fashion enthusiasts enjoying his out-of-the-box outfits, which are a substantial departure from the typical styling we see from athletes. Instead of polished suits and sleek black pieces, Kelce rocks washed denim suits and sports the seasonal shawl cardigans that play into his more creative side. And while "Swifties" enjoy getting to know the Super Bowl champion’s style week after week, this isn’t new for Kelce.

A glance at Travis Kelce’s Instagram shows that this athlete is anything but your run-of-the-mill footballer. Besides his insane and established talent on the field, Kelce and his team have mastered the art of styling, whether it’s bold prints or bright colors off the field. Not afraid of making a statement, Kelce is the prime example of how to ditch the typical look of an athlete and have fun experimenting with fashion.

Read more