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Pharrell Williams and Adidas’ Shocking Humanrace Sičhona

By Matthew Denis Published January 31, 2022

The sun may not be shining for much of the country right now, but we can at least count on icon Pharrell Williams to bring the rays.

Arriving in a brand-new, Shock Yellow color update, the Humanrace Sičhona from adidas continues its journey into the hearts of runners and runway sporters alike. At the end of summer 2021, the shoe apparel giant and the stylish song producer introduced the world to the Humanrace Sičhona silhouette — a new lifestyle model meant to amplify the Indigenous American Dakota tribe’s customs and culture. After adding burgundy and black versions to its original Royal Blue version throughout the fall, a fresh, bright yellow burst releases this winter.

adidas and Pharrell Williams' new Shock Yellow silhouette on the Humanrace Sičhona. — adidas

The lemon life injected in the shoe celebrates its original human-centric design and offers an ode to the organic feeling generated when we run — the original human athletic activity. The shoe meets surfaces and its public to equal acclaim, slapping over any surface and slipping into any room with equal aplomb. Already established itself as an archetype for the next generation of sneaker-lovers, the Humanrace Sičhona steps forward on its journey into the athletic community’s hearts with a sunshine-sporting offering that precedes the coming warm season.

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With a design that’s embedded in operational innovation — fluid on the fly yet built for everyday wear — the Humanrace Sičhona is modeled as an extension of the body’s natural form. This was accomplished using adidas’ FutureNatural technology and direct-inject casting — the brand’s latest footwear innovation. FutureNatural is made to mirror an athlete’s speed and quick change of direction.

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The one-piece shoe mold aligns with an athlete’s natural movement for total freedom to move along dynamic angles. Its seamless design and 360-degree fit system work together to create a natural advantage for athletes.

As to the shoe’s style, the Shock Yellow shows off undeniably fluid forms while flashing clear aqua accents on its label along with a bold orange stripe on the tongue to wag in a happy smile. The sneaker’s Primeknit upper seamlessly merges with its anatomically molded TPU midsole. Primeknit from adidas adapts shoes to hug its wearer’s feet for breathable support and sock-like comfort.

Inspired by the polymathic prodigy Farrell and a paean to the foot’s inherent natural genius, the Humanrace Sičhona’s distinct look is completed with co-branded tongue-tabs and sock-liners.

Launching on Friday, January 28, the Shock Yellow colorway of the Humanrace Sičhona will be available throughout the United States at confirmed retailers and at select Dover Street Market locations with a $180 sticker price.

Read More: Your Last Chance to Get in on Gap’s Gamified NFT

Former Freelance Writer

Matt Denis is an on-the-go remote multimedia reporter, exploring arts, culture, and the existential in the Pacific Northwest…

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Fashion & Style

G-Shock’s original DW-5000c gets mighty full metal reissue

Steel evolution: G-shock's full metal 5000 series celebrates iconic dw-5000c heritage

Casio G-shock original product shot

G-Shock highlights its heritage with the 5000 Series Full-Metal GMW-B5000D-1C, a watch that reinterprets the groundbreaking 1983 DW-5000C. This new release blends the classic styling with updated materials and technology, marking an evolution for the brand’s core design.
The original DW-5000C nearly faded into obscurity but was ahead of its time. It gained traction with younger skaters and surfers, especially after being featured on American television. Today, it’s considered an icon among watch enthusiasts and everyday carry fans, establishing G-Shock’s reputation for toughness and practical utility.
The GMW-B5000D-1C is the first Full Metal model to feature the original’s signature red, blue, and yellow accents—each color carrying meaning: red for “the passion to take on challenges,” blue for “excellent water resistance,” and yellow for “outstanding shock resistance.” Previous Full Metal versions used different color schemes, so this release is especially significant for longtime G-Shock fans.
The construction is a major upgrade from the original’s resin case and rubber strap. The GMW-B5000D-1C uses a stainless steel case and linked bracelet, making it more durable and long-lasting while retaining the iconic look that made the DW-5000C famous.
Modern features include a Tough Solar quartz movement, replacing the old lithium battery and drawing power from sunlight. Bluetooth connectivity allows the watch to sync with a smartphone for easier control and enhanced functionality, bringing the 1980s design into the digital age.
Despite these updates, the essential G-Shock principles remain, especially the shock resistance that first set the brand apart. The GMW-B5000D-1C captures the original spirit, honoring it with new technology and improved durability.
Alongside this release, G-Shock also introduces the GM-B2100SD-1C, which applies the same color theme to the first Full Metal watch’s round case. This two-part launch demonstrates G-Shock’s commitment to honoring its roots while exploring new expressions within the Full Metal series.
The GMW-B5000D-1C is featured on G-Shock’s website, though pricing and availability details have not yet been announced. The timing suggests a focus on collectors and fans seeking a piece of G-Shock history, now reimagined with premium materials and modern features.
This release illustrates how classic designs can evolve through new materials and technology, preserving the core qualities that made them legendary and appealing to both longtime G-Shock enthusiasts and newcomers discovering the brand’s origins.

Fashion & Style

Chopard honors Sir Stirling Moss with Mille Miglia limited edition

Racing heritage: Chopard's stirling moss tribute and gts upgrade showcase lucent steel excellence

Chopard Mille Miglia press shot

Chopard honors racing driver Sir Stirling Moss with a Mille Miglia Classic Chronograph. At the same time, the brand updates its popular GTS Power Control with a new in-house movement. Both watches, released in 2025, use Chopard's Lucent Steel alloy, which is known for having the whitest, brightest steel finish in fine watchmaking.
The Stirling Moss tribute watch recognizes the Mercedes-Benz driver whose 722 300 SLR made racing history. The 40.5mm chronograph features a brass dial with a silver opaline finish, recalling the matte silver of Moss's "Silver Arrows" era Mercedes-Benz. Only 70 pieces exist, each individually numbered and priced at $10,800. The watch comes with a period-appropriate racing strap, featuring large punched holes and matching stitching.
Despite the high price, Chopard equips the chronograph with an ETA 2892 base movement rather than one of its own calibers. The movement is 3.75mm thick, runs at 4Hz, and offers a 54-hour power reserve. It is also COSC certified. Some collectors might expect an in-house movement at this price, but the 2892 is known for its reliable engineering, and many enthusiasts prefer it over alternatives like the 7750.
The Mille Miglia GTS Power Control 2025 Race Edition is even more appealing, as it finally receives Chopard's in-house 01.02-M movement. This caliber, measuring 28.8mm wide and 4.95mm thick, features cutouts reminiscent of cooling vents and uses color schemes inspired by car engines. It provides a 60-hour power reserve via a rotor with multiple openings.
A technical review notes, "This movement provides a big upgrade for the MM GTS, and it offers much movement for the price." The 43mm case houses a galvanized salmon dial with a circular satin finish. Grade X1 Super-LumiNova, with a black tint, creates a distinctive look against the salmon background during the day.
The GTS is priced at $7,630, with only 250 pieces available. It offers strong value, considering the in-house movement and Lucent Steel construction. The power reserve display, located between 8 and 10 o'clock, is styled like a car fuel gauge, reinforcing its appeal to car enthusiasts through practical design elements.
Both watches demonstrate Chopard's dedication to automotive history. They show how different approaches—tribute chronographs and technical upgrades—can appeal to various collector tastes. The Lucent Steel construction ensures both models display Chopard's renowned bright finish, which must be seen in person to fully appreciate.
The contrast in pricing and features makes the GTS Power Control especially attractive for enthusiasts seeking the quality of an in-house movement at a more accessible price.

Fashion & Style

Cat Footwear celebrates its 100th anniversary with a historic boot collection

Cat Footwear celebrates 100 years with new collection

cat footwear collection

For fans of architecture and innovation, the brand CAT is synonymous with many historic milestones. CAT is a renowned company worldwide, from building some of the most recognizable structures in the world to making everyday life easier. While the CAT symbol is instantly recognizable to almost everyone, fewer are aware of the brand’s footwear line. Part of the Caterpillar Inc. company, Cat Footwear creates work boots equally tough and resilient as their machinery. As Capterpillar Inc., or CAT, celebrates its 100th anniversary, the brand has released a trio of new designs to mimic some of its most notable historical moments. While not your average boot, these new styles are synonymous with the brand’s legacy and its work in bettering the future.

Celebrate CAT’s Centennial Anniversary in style