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New York Men’s Day Debut: Max Esmail honors the artist’s creative vision

Creating a space for innovation at NYMD with Max Esmail

Max Esmail NYMD room
Max Esmail

New York Fashion Week has been a staple in the fashion industry’s calendar since World War 2, where designers and brands come together to show off for the press and the buyers who drive the industry’s narrative. However, New York Men’s Day is much younger as it only appeared in 2014 to showcase young menswear talent looking to break into the industry and take the style world by storm. Essential menswear brands with a story to tell, like Y.Chroma by Max Israel, make splashes in the small space with innovative designs and a goal to implant inspiration in your mind about your style. There were multiple firsts this year, and the Max Esmail NYMD Debut became a space for the creative.

The creative’s energy

Max Esmail NYMD room 2
Max Esmail

With the NYC skyline as a backdrop, Max Esmail introduced his Fall and Winter 2025 collection, 55 Bond St. Inspired by his studio; it became a place for creative innovation steeped in an artistic design influenced by modernist architecture and Bauhaus principles. Using leather, marble, and tubular steel, inspired by designers such as Breuer, Kjaerholm, and Mies van der Rohe, Esmail brings sheik minimalist menswear to an ordinarily inaccessible high fashion world of New York Fashion Week. Standouts of the collection are a handful of leather jackets and other outerwear for every moment of your time in blustery New York City and suiting, putting a modern twist on classic silhouettes. While this is a debut for NYMD, a collection like 55 Bond St. looks to the future as a brand ready to spring onto the scene for years to come.

Mark cut his teeth in the men’s style world when he sold suits first at box stores such as Men’s Wearhouse and Jos. A. Bank… Read Full Bio
Dress like an iconic interior designer with J.McLaughlin’s new collaboration
Face, Happy, Head

Fashion designers litter the horizon across the menswear space. Each one brings a different vision to the landscape of men’s clothing. Some are basic and simple, leaning heavily on solid colors, classic pieces, and expert tailoring. Others preach to their customer base that expressing yourself through your clothing is easiest with bright colors, bold patterns, and silhouettes that stand out among the sea of classic run-of-the-mill garments. J.McLaughlin is one of the best at finding that middle ground and providing pieces for both the former and the latter. In their new collection, they teamed up with iconic interior designer Mark Sikes for a fresh take on menswear seen nowhere else in the industry. After designing Jill Biden’s White House spaces and heading across the street to transform Blair House (sometimes called the White House Guest House), Sikes brings looks to the forefront at J.McLaughlin you can’t miss.

White and blue everywhere

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The path of least resistance is crowded: 5.11 launches ‘I am 5.11’
Clothing, Coat, Wood

The world is a harsh place. Every day can feel like outside your door is a constant battle to keep your head above water. You can push and push and push, and at the end of the day, feel like you have lost ground. So why would anyone wake up and take the hard road? The truth is, those people have figured out the secret no one tells you. The undeniable truth that you only discover when you reach out and try to touch something everyone else tells you is impossible: That harsh world, it is neutral. It isn’t out to get you. It is waiting for you to decide the obstacles won’t stop you. The desire to leap over the obstacles and capture your dreams comes down, not to fortune and manipulation, but to effort. At least, that is what 5.11’s new campaign, “I am 5.11,” is pushing with the help of motocross professional Carey Hart and NASCAR driver Hailie Deegan. A collection of clothes built for hard work and no boundaries.

It’s about moving forward, pushing yourself forward, and always challenging yourself. – Carey Hart

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H. Moser’s new $440,000 watch chimes the time out loud, and lets you watch it happen
Wristwatch, Arm, Body Part

H. Moser & Cie., the Neuhausen-based Swiss watchmaker, has released the Endeavour Minute Repeater Cylindrical Tourbillon Skeleton Cosmic Rain — a $440,000 flex limited to 20 examples.

The Real Big Deal here is the chiming. This watch has a minute repeater: a complication that, on demand, rings out the time on tiny hammers striking some gong. It’s hours, quarters, and minutes, in sound.

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