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Wrangler’s new collaboration makes us kinda hungry

For fans of good burgers and great jeans

By Mark D McKee Published February 24, 2025

Wrangler x Whataburger people on horses — Wrangler

What man doesn’t love a great burger? Whether it is barbequed on the back patio, smashed in a great diner, or passed through the window of your favorite fast food restaurant, the world is a better place when there is an excellent cheeseburger in your stomach. It may even be the most popular food in America (arguments could be heard for pizza or hot dogs, but who are we kidding?). We also will never stop raving about a great pair of jeans. Ever since we flocked out west in search of wealth in the form of gold dug from the Earth, we have been a massive fan of the workwear-turned-wardrobe staple. Now, you can celebrate both by collaborating with two of the best brands ever to do burgers and jeans. The Wrangler x Whataburger collaboration is a celebration, maybe even of Americana itself.

A collaboration made in burger heaven

Wrangler x Whataburger trio — Wrangler

From t-shirts and hats to button-ups and shorts, there is something for everyone in this collection of pieces with Wrangler durability, quality, and Whataburger style. Bright orange is everywhere you look, so there won’t be any blending in, and with a burger joint as your style center, why would you want to? One of the most eye-catching pieces is a pair of verticle stripe orange and white pants. Unfortunately, those are only for women, but there is still plenty of Wrangler in this collection in a straightforward area…denim. Whether you are working on the ranch or scarfing a burger, this collection is perfect for you.

Wrangler x Whataburger

Editor

Mark cut his teeth in the men's style world when he sold suits first at box stores such as Men's Wearhouse and Jos. A. Bank…

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Fashion & Style

The Internet Killed Expertise and Then Made It Cool Again

How the Internet Killed Expertise, Made It Worthless, and Then Made It Cool Again

Watchmaker's workshop. Mechanical watch repair.

We’ve gone through a little period that I like to call the “Dark Ages of Knowing Things,” when the internet had an entire generation of men convinced they no longer needed experts. Why would they? Everything was available at the drop of a hat, and with one Google search, you could have the world at your fingertips. There were deep-dive forum threads written by a retired Swiss watchmaker in Neuchâtel who had seen 40 years of studying the serif on a Rolex dial (probably, but I can’t actually verify that.) It was all there, free for the taking, and unfortunately, completely indistinguishable from a guy who just bought his first watch 6 weeks beforehand and was already writing a buying guide.

For a while at least, it felt like the walls were coming down, and in some ways, they were. The gatekeepers no longer had their gates, which meant that a kid from Doncaster could learn to identify a fake Submariner faster than a back-alley dealer who had been in the business for 20 years if he simply spent enough nights casually perusing Reddit threads. Knowledge, we were told, should be free. Of course, nobody mentioned that free knowledge and good knowledge are not the same thing.

Fashion & Style

The Best Men’s Style Picks for FIFA World Cup 2026: What to Wear from Takeoff to Kickoff

Style, shirt

FIFA 2026 provides a global amphitheater for sport, people, and culture to converge. Not only do the world’s best football players compete for the crown, but devoted fans have opportunities for travel and spectacle, visiting new places while cheering on their national team. It’s a true celebration.

And when participating in a once-in-a-lifetime event, it makes sense to dress your best, not only to look good, but to express yourself and support your team. With that in mind, I put together my favorites for each step of the World Cup journey — travel day, match day, and nights on the town.

Fashion & Style

Christopher Nolan and Hamilton made a bronze watch fit for The Odyssey

Hamilton and Christopher Nolan team up again, with a bronze field watch for timed for the debut of The Odyssey.

Wristwatch, Arm, Body Part

Here's a first for a company that's spent decades sticking its watches into movies: this one was built for a film it can never actually appear in. That's the twist on the Khaki Field Auto The Odyssey Limited Edition, Hamilton's latest team-up with Christopher Nolan tied to his upcoming epic The Odyssey (in theaters July 17).

Since the film is set in the Bronze Age, it's pretty unlikely that anybody was wearing a wristwatch. For us in the modern age, though, the new watch's 42mm case is bronze (it'll develop its own patina over time). The black dial looks like Odysseus's helmet; there are a pair of sword-shaped hands in bronze, and the 12 o'clock index is modeled on a rivet from the scabbard. You get the idea. Meanwhile, the titanium case back is engraved with the helmet and Nolan's signature.